The Importance of Supervision

Oct 13, 2025 by wbrum.org 4 views

Introduction

The city of Pematangsiantar is a rapidly growing urban area, with a high demand for advertising and billboards. However, the implementation of billboards in the city is often plagued by irregularities, such as the presence of unlicensed billboards, as well as billboards that are not in accordance with the stipulated provisions. To address this issue, the Civil Service Police Unit (Satpol PP) has coordinated with the One-Stop Investment and Integrated Services Office and the Regional Financial Management Agency to implement effective supervision of billboard licensing. This study aims to examine the implementation of billboard supervision in Pematangsiantar City and identify the challenges and obstacles that need to be overcome to achieve more optimal goals.

Methodology

This study uses a descriptive qualitative research method, where data is collected through interviews, observation, and documentation. The data analysis process is carried out qualitatively to gain a deep understanding of billboard supervision in the area. The author refers to the Sondang P. Siagian theory, which emphasizes the importance of supervision that reflects the existing activities, provides instructions for deviations that may occur, shows exceptions to strategic points, and considers objectivity, flexibility, efficiency, and understanding of the system supervision.

Results

The results of this study show that the focus of supervision on strategic points, objectivity, and understanding of the basic patterns of the organization has been carried out quite well. However, there are several obstacles in their implementation, such as lack of synergy between three regional apparatus organizations, low sanctions, and efficiency that are still lacking in controlling facilities and infrastructure. This shows that even though there are positive steps in supervision, there are still challenges that need to be overcome to achieve more optimal goals.

The Importance of Supervision

Supervision of billboard licensing not only functions as an administrative control, but also as a means to maintain public order and aesthetic city. Irregular billboards can create a dirty impression and disturb the scenery, as well as reduce the value of the beauty of an area. Therefore, it is important for local governments to ensure that every advertisement installed is in accordance with existing provisions.

Collaboration between Government Agencies

Collaboration between various government agencies is very important in effective supervision. Good synergy between regional apparatus organizations can increase the effectiveness of supervision. For example, Satpol PP can conduct field supervision with accurate data support from the One Stop Investment and Integrated Services Office. In this way, control actions can be more targeted and reduce the potential for violations in the future.

Challenges and Obstacles

The problem of sanctions that are still low is a challenge. If the sanctions given are not enough to provide a deterrent effect, then the violation will continue to occur. The government needs to consider increasing sanctions for advertising violations, as well as providing education to the public regarding the importance of billboard permits.

Conclusion

Through consistent and collaborative supervision, it is hoped that a more orderly environment will create, support the beauty of the city, and increase local revenue through more optimal advertisement tax. With the right steps, the City of Pematangsiantar can be a good example in sustainable billboard management and in line with the vision of regional development.

Recommendations

Based on the findings of this study, the following recommendations are made:

The government should increase sanctions for advertising violations to provide a deterrent effect.
The government should provide education to the public regarding the importance of billboard permits.
The government should improve the synergy between regional apparatus organizations to increase the effectiveness of supervision.
The government should increase the efficiency of controlling facilities and infrastructure to prevent irregular billboards.

Limitations of the Study

This study has several limitations, including:

The study only focuses on the implementation of billboard supervision in Pematangsiantar City.
The study only uses descriptive qualitative research method.
The study only examines the challenges and obstacles in the implementation of billboard supervision.

Future Research Directions

Future research should focus on the following areas:

The impact of effective supervision on the economy and environment of the city.
The role of community participation in the implementation of billboard supervision.
The development of a more effective system of supervision that takes into account the needs of the community.

Conclusion

In conclusion, this study highlights the importance of effective supervision of billboard licensing in Pematangsiantar City. The study shows that the focus of supervision on strategic points, objectivity, and understanding of the basic patterns of the organization has been carried out quite well. However, there are several obstacles in their implementation, such as lack of synergy between three regional apparatus organizations, low sanctions, and efficiency that are still lacking in controlling facilities and infrastructure. This study provides recommendations for improving the effectiveness of supervision, including increasing sanctions for advertising violations, providing education to the public, improving synergy between regional apparatus organizations, and increasing the efficiency of controlling facilities and infrastructure.

Q: What is the purpose of supervision of billboard licensing in Pematangsiantar City?

A: The purpose of supervision of billboard licensing in Pematangsiantar City is to ensure that the implementation of billboards in the city is in accordance with the permits given, and to maintain public order and aesthetic city.

Q: What are the challenges and obstacles in the implementation of billboard supervision in Pematangsiantar City?

A: The challenges and obstacles in the implementation of billboard supervision in Pematangsiantar City include lack of synergy between three regional apparatus organizations, low sanctions, and efficiency that are still lacking in controlling facilities and infrastructure.

Q: What is the role of the Civil Service Police Unit (Satpol PP) in the implementation of billboard supervision in Pematangsiantar City?

A: The Civil Service Police Unit (Satpol PP) plays a crucial role in the implementation of billboard supervision in Pematangsiantar City, as it is responsible for conducting field supervision with accurate data support from the One Stop Investment and Integrated Services Office.

Q: What is the importance of collaboration between government agencies in the implementation of billboard supervision in Pematangsiantar City?

A: Collaboration between government agencies is very important in the implementation of billboard supervision in Pematangsiantar City, as it can increase the effectiveness of supervision and reduce the potential for violations in the future.

Q: What are the recommendations for improving the effectiveness of supervision of billboard licensing in Pematangsiantar City?

A: The recommendations for improving the effectiveness of supervision of billboard licensing in Pematangsiantar City include increasing sanctions for advertising violations, providing education to the public regarding the importance of billboard permits, improving synergy between regional apparatus organizations, and increasing the efficiency of controlling facilities and infrastructure.

Q: What are the limitations of this study?

A: The limitations of this study include the fact that it only focuses on the implementation of billboard supervision in Pematangsiantar City, and that it only uses descriptive qualitative research method.

Q: What are the future research directions for this study?

A: The future research directions for this study include examining the impact of effective supervision on the economy and environment of the city, the role of community participation in the implementation of billboard supervision, and the development of a more effective system of supervision that takes into account the needs of the community.

Q: What are the implications of this study for policy makers and practitioners?

A: The implications of this study for policy makers and practitioners include the need to increase sanctions for advertising violations, provide education to the public regarding the importance of billboard permits, improve synergy between regional apparatus organizations, and increase the efficiency of controlling facilities and infrastructure.

Q: What are the conclusions of this study?

A: The conclusions of this study are that effective supervision of billboard licensing in Pematangsiantar City is crucial for maintaining public order and aesthetic city, and that the implementation of billboard supervision in the city is plagued by irregularities such as lack of synergy between three regional apparatus organizations, low sanctions, and efficiency that are still lacking in controlling facilities and infrastructure.