Livestock Marketing Channels

Oct 13, 2025 by wbrum.org 131 views

Introduction

The village of Klumpang Kebun in Hamparan Perak District is known for its large beef cattle population, making it an ideal location for studying the beef cattle marketing system. This study aims to provide insight into the marketing system developed in the village, which can be used for further development in the livestock sector. In this article, we will discuss the marketing channels, functions, share of marketing costs, marketing efficiency level, challenges, and problem-solving efforts in the beef cattle marketing system in Klumpang Kebun Village.

Livestock Marketing Channels

The village of Klumpang Kebun has two main marketing channels for beef cattle: the first channel involves collecting traders who sell to retailers, while the second channel allows consumers to buy directly from breeders. The choice of marketing channels affects the cost structure and income received by each market participant. The first channel has a higher margin share of marketing costs, reaching Rp 19.98 per kilogram, while the second channel has a lower margin share of Rp 7.41 per kilogram.

Marketing Function

Every trader involved in marketing beef cattle runs at least seven marketing functions, and a maximum of eight functions. These functions include purchases, storage, shipping, and sales. Variations in functions carried out by traders show complexity in the distribution process and offer insight related to the potential efficiency in marketing livestock. The complexity of the distribution process can be seen in the different functions carried out by traders, which can affect the efficiency of the marketing system.

Share of Marketing Costs

The amount of share of marketing costs in each channel has a significant difference. In the first channel, namely the traders and retailer traders, the margins of marketing costs reached Rp 19.98 per kilogram. While the second marketing channel, which directly involves breeders and consumers, has a lower margin share of Rp 7.41 per kilogram. The total marketing costs in the first channel were recorded at Rp 82,777,000, while the second channel shows the percentage of higher breeders' reception, reaching 64.8%, with marketing costs of Rp 1,298,832.

Marketing Efficiency Level

The level of marketing efficiency is measured from the short length of the existing supply chain. Referring to the research data, the highest efficiency comes from the first channel with a value of 19.99%, while the lowest efficiency is recorded in the second channel, which is 7.42%. This efficiency rate shows that although the second channel gives more revenue to farmers, the role of intermediaries in the first channel may provide additional benefits.

Challenges in Marketing

In its implementation, the marketing system of beef cattle in Klumpang Village faces a number of challenges. The problem of fluctuating prices, limited market demand, and the risk of disease in livestock are the main obstacles. Price fluctuations can cause uncertainty for farmers, so it is important for them to have a flexible marketing strategy.

Problem Solving Efforts

To overcome these challenges, farmers are expected to provide good and regular feed, conduct regular livestock health checks, and ensure efficient maintenance. In addition, accurate market information is also very important to assist farmers in making decisions. In terms of limited market demand, government interference through promotion and product marketing is expected to increase consumer interest in beef. Disease handling must also be a priority by providing drinking salt water and vaccinating.

Conclusion

The marketing system of beef cattle in Klumpang Kebun Village shows attractive dynamics, with the involvement of various market participants. Although there are challenges faced, initiatives and appropriate interventions can support the development of more efficient and sustainable livestock sectors. Increasing the basis of marketing will not only provide benefits for farmers but also for the regional economy as a whole.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improving the marketing system: The marketing system in Klumpang Kebun Village should be improved to increase efficiency and reduce costs.
Providing accurate market information: Accurate market information should be provided to farmers to assist them in making decisions.
Increasing consumer interest in beef: Government interference through promotion and product marketing is expected to increase consumer interest in beef.
Prioritizing disease handling: Disease handling must be a priority by providing drinking salt water and vaccinating.
Increasing the basis of marketing: Increasing the basis of marketing will not only provide benefits for farmers but also for the regional economy as a whole.

Introduction

In our previous article, we discussed the beef cattle marketing system in the village of Klumpang Kebun, which is known for its large beef cattle population. The study aimed to provide insight into the marketing system developed in the village, which can be used for further development in the livestock sector. In this Q&A article, we will answer some of the frequently asked questions related to the beef cattle marketing system in Klumpang Kebun Village.

Q: What are the two main marketing channels for beef cattle in Klumpang Kebun Village?

A: The two main marketing channels for beef cattle in Klumpang Kebun Village are the first channel, which involves collecting traders who sell to retailers, and the second channel, which allows consumers to buy directly from breeders.

Q: What is the difference in the margin share of marketing costs between the two channels?

A: The first channel has a higher margin share of marketing costs, reaching Rp 19.98 per kilogram, while the second channel has a lower margin share of Rp 7.41 per kilogram.

Q: What are the marketing functions carried out by traders in the beef cattle marketing system?

A: Every trader involved in marketing beef cattle runs at least seven marketing functions, and a maximum of eight functions. These functions include purchases, storage, shipping, and sales.

Q: What is the level of marketing efficiency in the beef cattle marketing system in Klumpang Kebun Village?

A: The level of marketing efficiency is measured from the short length of the existing supply chain. Referring to the research data, the highest efficiency comes from the first channel with a value of 19.99%, while the lowest efficiency is recorded in the second channel, which is 7.42%.

Q: What are the challenges faced by the beef cattle marketing system in Klumpang Kebun Village?

A: The problem of fluctuating prices, limited market demand, and the risk of disease in livestock are the main obstacles faced by the beef cattle marketing system in Klumpang Kebun Village.

Q: What are the problem-solving efforts to overcome the challenges faced by the beef cattle marketing system?

A: To overcome these challenges, farmers are expected to provide good and regular feed, conduct regular livestock health checks, and ensure efficient maintenance. In addition, accurate market information is also very important to assist farmers in making decisions.

Q: What are the recommendations to improve the beef cattle marketing system in Klumpang Kebun Village?

A: Based on the findings of this study, the following recommendations are made:

Improving the marketing system: The marketing system in Klumpang Kebun Village should be improved to increase efficiency and reduce costs.
Providing accurate market information: Accurate market information should be provided to farmers to assist them in making decisions.
Increasing consumer interest in beef: Government interference through promotion and product marketing is expected to increase consumer interest in beef.
Prioritizing disease handling: Disease handling must be a priority by providing drinking salt water and vaccinating.
Increasing the basis of marketing: Increasing the basis of marketing will not only provide benefits for farmers but also for the regional economy as a whole.

Conclusion

The beef cattle marketing system in Klumpang Kebun Village is a complex system that involves various market participants. The study provides insight into the marketing system developed in the village, which can be used for further development in the livestock sector. By understanding the challenges faced by the beef cattle marketing system and implementing the recommendations, the system can be improved, and the benefits can be shared by farmers and the regional economy as a whole.