Impact on Transportation Costs

Oct 13, 2025 by wbrum.org 81 views

Introduction

Dalam upaya meningkatkan penjualan produk, PT. Everbright Medan menyadari pentingnya pengembangan strategi distribusi yang efektif. The company is committed to applying various methods in the distribution of goods, such as utilizing intermediaries or distributors, including sales agents, large traders, subdistributors, and retailers. In this study, the main goal is to analyze the distribution strategy currently implemented by PT. Everbright Medan, as well as evaluating a more efficient alternative distribution strategy.

Background

PT. Everbright Medan, a leading consumer goods company, has been facing challenges in optimizing its distribution strategy. The company has been relying on traditional methods, which have resulted in inefficiencies and increased costs. The current distribution route involves a complex network of intermediaries, sales agents, and retailers, leading to longer distances, increased travel time, and higher transportation costs.

Methodology

The analysis method used in this study is a shortst path problem approach with a heuristic algorithm. This approach compares the existing distribution routes with the proposed distribution route. Several factors analyzed include distance, travel time, and the number of vehicles needed in the distribution of consumer goods products.

Results

The results of the study showed that the proposed distribution route produced a shorter mileage, which was 40.42 km a week, compared to the current distribution route. Not only that, this new route also saves a trip time of 767.45 minutes or around 12.79 hours in one week. This time savings are caused by shorter distances and efficiency in the use of vehicles.

Impact on Transportation Costs

The reduction in distance and travel time directly contributes to savings in transportation costs. PT. Everbright Medan can save up to Rp. 30,900 every week by applying a new distribution route. This is a significant added value for the company, which can also optimize the quality of service to the community.

Benefits of a Careful Distribution Strategy

By implementing a careful distribution strategy designed, PT. Everbright Medan not only has the potential to improve operational efficiency but is also committed to providing the best service to customers. This shows that innovation in distribution can have a broad positive impact, both in terms of cost and customer satisfaction.

Conclusion

Overall, the development of the right distribution strategy does not only help PT. Everbright Medan untuk meningkatkan penjualan tetapi juga memperkuat posisi perusahaan di pasar yang semakin kompetitif. Companies need to continue to evaluate and adjust the distribution strategies that are applied to remain relevant to market needs and growing industrial trends.

Recommendations

Based on the findings of this study, the following recommendations are made:

PT. Everbright Medan should implement the proposed distribution route to optimize its distribution strategy.
The company should continue to evaluate and adjust its distribution strategy to remain relevant to market needs and growing industrial trends.
The company should invest in technology and infrastructure to support its distribution strategy and improve operational efficiency.

Limitations

This study has several limitations, including:

The study only analyzed the distribution strategy of PT. Everbright Medan and did not consider other factors that may affect the company's performance.
The study only used a shortst path problem approach with a heuristic algorithm and did not consider other optimization techniques.
The study only analyzed the impact of the proposed distribution route on transportation costs and did not consider other costs, such as labor costs and inventory costs.

Future Research Directions

Future research should focus on:

Developing a more comprehensive distribution strategy that considers multiple factors, such as market needs, industrial trends, and customer preferences.
Using more advanced optimization techniques, such as machine learning and artificial intelligence, to improve the efficiency of the distribution strategy.
Analyzing the impact of the distribution strategy on other costs, such as labor costs and inventory costs.

Conclusion

In conclusion, this study highlights the importance of developing an effective distribution strategy for consumer goods companies. By implementing a careful distribution strategy designed, PT. Everbright Medan can improve operational efficiency, reduce transportation costs, and provide the best service to customers. The study also provides recommendations for future research directions and limitations of the study.

Q: What is the main goal of this study?

A: The main goal of this study is to analyze the distribution strategy currently implemented by PT. Everbright Medan, as well as evaluating a more efficient alternative distribution strategy.

Q: What is the current distribution strategy of PT. Everbright Medan?

A: The current distribution strategy of PT. Everbright Medan involves a complex network of intermediaries, sales agents, and retailers, leading to longer distances, increased travel time, and higher transportation costs.

Q: What is the proposed distribution route?

A: The proposed distribution route is a more efficient alternative distribution strategy that uses a shortst path problem approach with a heuristic algorithm to optimize the distribution of consumer goods products.

Q: What are the benefits of the proposed distribution route?

A: The proposed distribution route produces a shorter mileage, saves a trip time of 767.45 minutes or around 12.79 hours in one week, and reduces transportation costs by up to Rp. 30,900 every week.

Q: How can PT. Everbright Medan implement the proposed distribution route?

A: PT. Everbright Medan can implement the proposed distribution route by using a combination of technology and infrastructure, such as GPS tracking, route optimization software, and logistics management systems.

Q: What are the limitations of this study?

A: The study has several limitations, including the use of a shortst path problem approach with a heuristic algorithm, the lack of consideration of other factors that may affect the company's performance, and the limited analysis of the impact of the proposed distribution route on other costs.

Q: What are the future research directions?

A: Future research should focus on developing a more comprehensive distribution strategy that considers multiple factors, using more advanced optimization techniques, and analyzing the impact of the distribution strategy on other costs.

Q: Why is a careful distribution strategy important for consumer goods companies?

A: A careful distribution strategy is important for consumer goods companies because it can improve operational efficiency, reduce transportation costs, and provide the best service to customers.

Q: How can consumer goods companies evaluate and adjust their distribution strategies?

A: Consumer goods companies can evaluate and adjust their distribution strategies by using data analytics, conducting market research, and monitoring customer feedback.

Q: What are the key takeaways from this study?

A: The key takeaways from this study are the importance of developing an effective distribution strategy, the benefits of using a shortst path problem approach with a heuristic algorithm, and the need for consumer goods companies to continue to evaluate and adjust their distribution strategies to remain relevant to market needs and growing industrial trends.

Q: How can this study be applied in real-world scenarios?

A: This study can be applied in real-world scenarios by using the proposed distribution route as a model for other consumer goods companies, and by using the analysis and recommendations provided in the study to inform distribution strategy decisions.

Q: What are the implications of this study for the consumer goods industry?

A: The implications of this study for the consumer goods industry are the need for companies to develop effective distribution strategies, to use data analytics and other tools to optimize their distribution networks, and to continue to innovate and adapt to changing market conditions.