Continuously monitor and evaluate employee performance

Oct 13, 2025 by wbrum.org 123 views

Employee Performance Measurement Using the 360 Degree Feedback Method at PT. Shared Marketing Charisma

Introduction

In today's competitive business landscape, the success of a company is heavily dependent on the quality of its human resources (HR). Effective human resource management is crucial in creating optimal work results, and performance appraisal is a critical component of this process. PT. Joint Marketing Charisma (KPB), a company engaged in the agribusiness industry, has been conducting performance appraisals of its employees using traditional methods. However, these methods have not provided maximum results in utilizing and developing employee potential. As an alternative, the 360 degree feedback method has emerged as a solution for a more comprehensive performance appraisal.

The 360 Degree Feedback Method

The 360 degree feedback method is a performance appraisal approach that involves assessing an employee's performance from multiple perspectives, including self-perspective, coworkers, subordinates, and superiors. This method allows companies to get a more comprehensive picture of employee performance, facilitating more optimal improvement and development. By involving multiple stakeholders in the assessment process, the 360 degree feedback method provides a more objective and accurate evaluation of employee performance.

Employee Performance Analysis Results at PT. KPB

The employee performance analysis results at PT. KPB show that all employees who are considered to be in a good classification with a range of values of 3-5. Let's take a closer look at the results of the assessment of each Assistant Manager.

David Bangun (Assistant Manager of Sales)

David's performance is considered very good by his superiors. However, the assessment of himself shows a low number. This indicates a gap in the perception between David and his boss. Constructive discussions between David, superiors, coworkers, and subordinates are very important to equalize views and clarify expectations in the implementation of work.

Syafrina (Assistant Manager of Tea & Cocoa)

Syafrina has a positive view of her performance, but the assessment of her superiors, coworkers, and subordinates actually shows a low number. This illustrates the need for a deeper self-evaluation. By understanding the perspective of others, Syafrina can improve her performance and create a better work environment.

Elvi Era of Literature (Assistant Manager of Palm & Rubber)

Elvi's performance is considered very good by his colleagues. Unfortunately, the assessment of the boss is low. Discussions between Elvi and their superiors are needed to understand differences in assessment and ensure that the same vision and mission are held in the implementation of tasks.

The Benefits of the 360 Degree Feedback Method

From this analysis, it is clear that the 360 degree feedback method gives more objective results than traditional assessment methods. The use of various sources of assessment makes it possible to gain deeper insights about employee performance. These results can be used as a reference for companies in designing career development programs and increasing employee competencies.

Implementation of the 360 Degree Feedback Method at PT. KPB

The implementation of this method at PT. KPB is expected not only to help in performance appraisal, but also creates a more open and collaborative work atmosphere. In this way, every employee can understand the expected expectations of them, while strengthening team cooperation within the company. This research can be an important reference in the development of future performance appraisal systems at PT. KPB, so that the quality of human resources produced is more optimal and contributes to the company's overall success.

Conclusion

In conclusion, the 360 degree feedback method is a more comprehensive and objective approach to performance appraisal. By involving multiple stakeholders in the assessment process, companies can gain deeper insights about employee performance and make more informed decisions about career development and employee competencies. The implementation of this method at PT. KPB is expected to create a more open and collaborative work atmosphere, while strengthening team cooperation within the company.

Recommendations

Based on the findings of this research, the following recommendations are made:

Continuously monitor and evaluate employee performance: Regular performance appraisals should be conducted to ensure that employees are meeting their expected performance standards.
Provide training and development opportunities: Employees should be provided with training and development opportunities to enhance their skills and competencies.
Encourage open communication: Open communication channels should be established to facilitate feedback and discussion between employees, superiors, and coworkers.
Develop a performance-based culture: A performance-based culture should be developed to emphasize the importance of performance and achievement.

Limitations of the Study

This study has several limitations, including:

Limited sample size: The sample size of this study is limited to three Assistant Managers at PT. KPB.
Self-reported data: The data used in this study is self-reported, which may be subject to biases and inaccuracies.
Limited generalizability: The findings of this study may not be generalizable to other companies or industries.

Future Research Directions

Future research should focus on:

Expanding the sample size: A larger sample size should be used to increase the generalizability of the findings.
Using objective data: Objective data should be used to supplement self-reported data and increase the accuracy of the findings.
Comparing the 360 degree feedback method with other performance appraisal methods: A comparison of the 360 degree feedback method with other performance appraisal methods should be conducted to determine its effectiveness and efficiency.

By addressing these limitations and expanding the scope of the study, future research can provide more comprehensive and accurate insights into the effectiveness of the 360 degree feedback method in performance appraisal.
Frequently Asked Questions (FAQs) About the 360 Degree Feedback Method

Q: What is the 360 degree feedback method?

A: The 360 degree feedback method is a performance appraisal approach that involves assessing an employee's performance from multiple perspectives, including self-perspective, coworkers, subordinates, and superiors.

Q: Why is the 360 degree feedback method used?

A: The 360 degree feedback method is used to provide a more comprehensive and objective evaluation of employee performance. It helps to identify areas of strength and weakness, and provides a more accurate picture of an employee's performance.

Q: How does the 360 degree feedback method work?

A: The 360 degree feedback method involves collecting feedback from multiple stakeholders, including self-perspective, coworkers, subordinates, and superiors. This feedback is then used to evaluate an employee's performance and identify areas for improvement.

Q: What are the benefits of the 360 degree feedback method?

A: The benefits of the 360 degree feedback method include:

Provides a more comprehensive and objective evaluation of employee performance
Helps to identify areas of strength and weakness
Provides a more accurate picture of an employee's performance
Encourages open communication and feedback
Helps to develop a performance-based culture

Q: How is the 360 degree feedback method implemented?

A: The 360 degree feedback method is typically implemented through a structured process that involves:

Identifying the stakeholders who will provide feedback (e.g. self-perspective, coworkers, subordinates, and superiors)
Developing a feedback instrument (e.g. survey or questionnaire)
Collecting feedback from stakeholders
Analyzing and interpreting the feedback
Providing feedback to the employee

Q: What are the challenges of implementing the 360 degree feedback method?

A: The challenges of implementing the 360 degree feedback method include:

Ensuring that stakeholders are willing to provide feedback
Ensuring that feedback is accurate and reliable
Ensuring that feedback is used to improve performance
Managing the feedback process to ensure that it is fair and unbiased

Q: How can the 360 degree feedback method be used to improve performance?

A: The 360 degree feedback method can be used to improve performance by:

Identifying areas of strength and weakness
Providing feedback to the employee
Developing a performance improvement plan
Providing training and development opportunities
Encouraging open communication and feedback

Q: What are the limitations of the 360 degree feedback method?

A: The limitations of the 360 degree feedback method include:

Limited generalizability
Self-reported data may be subject to biases and inaccuracies
May not be suitable for all employees or organizations

Q: How can the 360 degree feedback method be used in conjunction with other performance appraisal methods?

A: The 360 degree feedback method can be used in conjunction with other performance appraisal methods, such as:

Traditional performance appraisal methods
360 degree feedback combined with traditional performance appraisal methods
Other performance appraisal methods, such as 180 degree feedback or 270 degree feedback.

Q: What are the future directions for the 360 degree feedback method?

A: Future directions for the 360 degree feedback method include:

Expanding the sample size to increase generalizability
Using objective data to supplement self-reported data
Comparing the 360 degree feedback method with other performance appraisal methods
Developing new and innovative ways to use the 360 degree feedback method.

By understanding the 360 degree feedback method and its benefits, challenges, and limitations, organizations can use this approach to improve performance and develop a performance-based culture.