Understanding Dali Consumer Tastes in the Siborongborong Traditional Market

Oct 13, 2025 by wbrum.org 59 views

Understanding Dali Consumer Tastes in the Siborongborong Traditional Market

Dali, a type of buffalo milk rich in benefits, is one of the essential commodities in the North Tapanuli area, particularly in the Siborongborong traditional market. To determine consumer preferences for this product, research employed conjoint analysis, focusing on nine crucial attributes: color, taste, packaging, composition, product resistance, distinctive aroma, texture, price, and distribution. The results revealed that consumers in the Siborongborong Market have a clear preference for Dali, with specific characteristics that are highly valued.

Key Findings

The study found that consumers in the Siborongborong Market have a strong preference for Dali, with the following characteristics being the most preferred:

Yellowish white color: This color is highly valued by consumers, indicating that they associate it with the quality and authenticity of the product.
Brackish sweet taste: The taste of Dali is a crucial factor in consumer purchasing decisions, with a brackish sweet taste being the most preferred.
Plastic packaging: Consumers in the Siborongborong Market prefer plastic packaging, which indicates that they value ease of storage and hygiene.
Original composition: The authenticity of the product is a top priority for consumers, with original composition being the most preferred.
Durable power: Product durability is an essential factor in consumer purchasing decisions, with durable power being the most preferred.
Strong aroma: A distinctive aroma is highly valued by consumers, indicating that they associate it with the quality and authenticity of the product.
Fine texture: The texture of Dali is a crucial factor in consumer purchasing decisions, with fine texture being the most preferred.
Price range of Rp 11,000-Rp 15,000: The price of Dali is a significant factor in consumer purchasing decisions, with a price range of Rp 11,000-Rp 15,000 being the most preferred.
Distribution in traditional markets: Consumers in the Siborongborong Market prefer to purchase Dali in traditional markets, indicating that they value the local and authentic nature of the product.

Prioritization of Attributes

The study found that the composition ranks first in the list of priority consumers, indicating that they are very concerned about the authenticity of the product and avoid the mixing of other ingredients in Dali. Plastic packaging is the second choice, indicating that consumers want ease of storage and hygiene. Product durability, distinctive aroma, and texture are also important factors in purchasing decisions.

Methodology

Conjoint analysis was used to determine consumer preferences for Dali. This method involves presenting consumers with a series of product profiles that vary in terms of the attributes being studied. Consumers are then asked to rate or rank the product profiles based on their preferences. The results of the conjoint analysis were then analyzed using statistical methods to determine the importance of each attribute in consumer purchasing decisions.

Results

The results of the study showed a strong correlation between the estimated preferences and actual preferences, indicating that the conjoint analysis was effective in determining consumer preferences for Dali. The study found that consumers in the Siborongborong Market have a clear preference for Dali, with specific characteristics that are highly valued.

Implications

The study provides valuable insights for Dali producers and sellers to improve the quality of their products and marketing strategies. By understanding the needs and desires of consumers, business actors can maintain customer loyalty and increase the competitiveness of Dali products in the market.

Further Analysis

Marketing Strategy

Dali producers can take advantage of the results of this study to develop a more effective marketing strategy. For example, by emphasizing the authenticity of the product, offering practical packaging, and ensuring product endurance.

Product Development

Research results can also be the basis for developing new products that are in accordance with consumer preferences.

The Role of Traditional Markets

This research also underlines the importance of traditional markets as a center for distribution and transactions for local products such as Dali.

Conclusion

Through a deeper understanding of consumer preferences, the buffalo milk industry in North Tapanuli can continue to grow and provide benefits to the wider community. The study provides valuable insights for Dali producers and sellers to improve the quality of their products and marketing strategies. By understanding the needs and desires of consumers, business actors can maintain customer loyalty and increase the competitiveness of Dali products in the market.

Recommendations

Based on the findings of this study, the following recommendations are made:

Dali producers should emphasize the authenticity of the product and offer practical packaging to meet consumer preferences.
Dali producers should ensure product endurance to meet consumer preferences.
Dali producers should develop new products that are in accordance with consumer preferences.
Traditional markets should be maintained as a center for distribution and transactions for local products such as Dali.

Limitations

This study has several limitations that should be noted. The study was conducted in a specific market, and the results may not be generalizable to other markets. Additionally, the study only examined consumer preferences for Dali and did not examine other factors that may influence consumer purchasing decisions.

Future Research

Future research should build on the findings of this study and examine other factors that may influence consumer purchasing decisions for Dali. Additionally, future research should examine the effectiveness of marketing strategies that are based on the findings of this study.

Understanding Dali Consumer Preferences

Q&A

Q: What is conjoint analysis?

A: Conjoint analysis is a research method used to determine consumer preferences for a product by presenting consumers with a series of product profiles that vary in terms of the attributes being studied.

Q: What are the nine attributes of Dali that were studied in this research?

A: The nine attributes of Dali that were studied in this research are:

Color
Taste
Packaging
Composition
Product resistance
Distinctive aroma
Texture
Price
Distribution

Q: What were the most preferred characteristics of Dali among consumers in the Siborongborong Market?

A: The most preferred characteristics of Dali among consumers in the Siborongborong Market were:

Yellowish white color
Brackish sweet taste
Plastic packaging
Original composition
Durable power
Strong aroma
Fine texture
Price range of Rp 11,000-Rp 15,000
Distribution in traditional markets

Q: Why is composition the most important attribute of Dali among consumers in the Siborongborong Market?

A: Composition is the most important attribute of Dali among consumers in the Siborongborong Market because consumers are very concerned about the authenticity of the product and avoid the mixing of other ingredients in Dali.

Q: What are the implications of this research for Dali producers and sellers?

A: The implications of this research for Dali producers and sellers are that they should emphasize the authenticity of the product, offer practical packaging, and ensure product endurance to meet consumer preferences.

Q: What are the limitations of this research?

A: The limitations of this research are that it was conducted in a specific market, and the results may not be generalizable to other markets. Additionally, the study only examined consumer preferences for Dali and did not examine other factors that may influence consumer purchasing decisions.

Q: What are the recommendations of this research for Dali producers and sellers?

A: The recommendations of this research for Dali producers and sellers are that they should:

Emphasize the authenticity of the product
Offer practical packaging
Ensure product endurance
Develop new products that are in accordance with consumer preferences
Maintain traditional markets as a center for distribution and transactions for local products such as Dali

Q: What are the future research directions based on this study?

A: The future research directions based on this study are to:

Examine other factors that may influence consumer purchasing decisions for Dali
Examine the effectiveness of marketing strategies that are based on the findings of this study
Conduct similar studies in other markets to determine if the findings of this study are generalizable to other markets.