Translation Quality Analysis

Oct 13, 2025 by wbrum.org 136 views

Introduction

In today's digital age, information can be easily accessed via the internet, both domestically and internationally. With the rise of e-commerce and online marketing, companies are increasingly relying on their official web pages to convey product information to their target audience. However, the quality of translation on these web pages can significantly impact the effectiveness of this communication. This study aims to analyze the quality of translations on the official web page of Akasha International Tbk, a well-known product company, from English to Indonesian.

Background

The importance of translation quality cannot be overstated, especially in the context of business. Wrong information can lead to misunderstandings between companies and their consumers, ultimately affecting sales and revenue. Therefore, it is essential to assess the quality of translations on official web pages to ensure that product information is conveyed accurately and effectively.

Methodology

To conduct this analysis, researchers used the translation quality assessment model put forward by Nababan et al. (2012), which focuses on three main aspects: accuracy, acceptable, and readability. In this study, there were 51 sentences assessed on a scale of 1-3. The analysis method used is a mixed method (qualitative and quantitative) to find the average value of each aspect of assessment and the total quality of translations on the web page.

Translation Quality Analysis

Accuracy

Translation accuracy refers to the extent to which information from the original source is delivered precisely in the target language. In this case, a score of 2 shows that translation can be relied upon by minimizing errors in meaning or removal of important information. This is important, especially in the context of business, where wrong information can result in misunderstanding between companies and its consumers.

Accuracy is a critical aspect of translation quality, as it directly affects the credibility and reliability of the information being conveyed. A high accuracy score indicates that the translation is precise and free from errors, which is essential for building trust with the target audience.

Acceptable

Aspects can be accepted to assess how well the translation is in accordance with the target language norms. Score 1.9 In this aspect indicates that the translation carried out has met the standards, but there is still room for improvement to be more in line with Indonesian culture and context. This shows that, although translation can be understood, there are some expressions that may still sound stiff or unnatural for native speakers.

Acceptability is an important aspect of translation quality, as it affects how well the translation is received by the target audience. A high acceptability score indicates that the translation is well-received and understood by the audience, which is essential for effective communication.

Readability

Readability is an important factor in determining how easy the text can be read and understood by the audience. With a score of 2.4 for readability, the translation on the Akasha International web page is considered quite high, showing that the text can be easily digested by the reader. This is a very useful added value, especially for consumers who may not be familiar with technical terms or industrial jargons.

Readability is a critical aspect of translation quality, as it affects how easily the audience can understand the information being conveyed. A high readability score indicates that the translation is clear and concise, making it easier for the audience to comprehend the information.

Conclusion

Based on the results of the study, the quality of the translation on the official page of the Akasha International Tbk web shows good performance in aspects of accuracy, acceptable, and readability. However, there is still the potential for improvement, especially in the acceptable aspect, to ensure that the translation is more in accordance with the needs and expectations of Indonesian users. With improving the quality of translations, it is hoped that product information can be conveyed more effectively and efficiently, so that it can provide a better experience for consumers.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improve the acceptable aspect: To ensure that the translation is more in accordance with the needs and expectations of Indonesian users, it is recommended to improve the acceptable aspect of the translation.
Conduct regular quality checks: Regular quality checks should be conducted to ensure that the translation is accurate, acceptable, and readable.
Provide cultural and contextual training: Cultural and contextual training should be provided to translators to ensure that they are aware of the cultural and contextual nuances of the target language.
Use a mixed-method approach: A mixed-method approach should be used to assess the quality of translations, combining both qualitative and quantitative methods to ensure a comprehensive assessment.

Q: What is the purpose of this study?

A: The purpose of this study is to analyze the quality of translations on the official web page of Akasha International Tbk, a well-known product company, from English to Indonesian.

Q: What is the methodology used in this study?

A: The methodology used in this study is a mixed-method approach, combining both qualitative and quantitative methods to assess the quality of translations. The study used the translation quality assessment model put forward by Nababan et al. (2012), which focuses on three main aspects: accuracy, acceptable, and readability.

Q: What are the three main aspects of translation quality assessment?

A: The three main aspects of translation quality assessment are:

Accuracy: This refers to the extent to which information from the original source is delivered precisely in the target language.
Acceptable: This refers to how well the translation is in accordance with the target language norms.
Readability: This refers to how easy the text can be read and understood by the audience.

Q: What is the significance of this study?

A: This study is significant because it provides an analysis of the quality of translations on the official web page of Akasha International Tbk, which can help to improve the effectiveness of product information communication. The study also provides recommendations for improving the quality of translations, which can benefit other companies in the industry.

Q: What are the limitations of this study?

A: The limitations of this study include:

Sample size: The study only analyzed 51 sentences, which may not be representative of the entire web page.
Methodology: The study used a mixed-method approach, which may not be suitable for all types of translations.
Cultural and contextual nuances: The study did not take into account cultural and contextual nuances of the target language, which may affect the accuracy and acceptability of the translation.

Q: What are the implications of this study?

A: The implications of this study are:

Improved translation quality: The study provides recommendations for improving the quality of translations, which can benefit other companies in the industry.
Enhanced product information communication: The study highlights the importance of accurate and readable translations in product information communication.
Increased customer satisfaction: The study suggests that improved translation quality can lead to increased customer satisfaction and loyalty.

Q: What are the future directions of this study?

A: The future directions of this study include:

Expanding the sample size: The study can be expanded to include a larger sample size to ensure that the results are representative of the entire web page.
Using different methodologies: The study can use different methodologies, such as machine learning or artificial intelligence, to assess the quality of translations.
Taking into account cultural and contextual nuances: The study can take into account cultural and contextual nuances of the target language to ensure that the translation is accurate and acceptable.

By addressing these FAQs, we hope to provide a better understanding of the study and its implications for the industry.