Traditional Food and Drink Attributes Top the List of Tourist Preferences

Oct 13, 2025 by wbrum.org 30 views

Analysis of Tourist Preferences for Paloh Naga Agro Tourism in Denai Lama Village, Pantai Labu District, Deli Serdang

Introduction

Understanding Tourist Preferences is Key to Success in Agro-Tourism

Paloh Naga Agro Tourism, located in the picturesque Denai Lama Village, Pantai Labu District, Deli Serdang, is a popular tourist destination that offers a unique blend of natural beauty and cultural heritage. As the tourism industry continues to grow, it is essential for agro-tourism managers to understand the preferences of tourists to develop effective marketing and management strategies. This study aims to analyze the tourist preferences for Paloh Naga Agro Tourism and provide valuable insights for the development of the area.

Methodology

Non-Probability Sampling Method Used to Collect Data

This study employed a non-probability sampling method, specifically accidental sampling techniques, to collect data from tourists visiting Paloh Naga Agro Tourism. The sampling method involved selecting respondents based on their presence at the location, which provided a representative sample of tourists. The data collected was then analyzed using the conjoin analysis method, which aimed to identify the attributes that are most prioritized by tourists.

Results

Traditional Food and Drink Attributes Top the List of Tourist Preferences

The results of the study show that the highest utility value, which reflects tourist preferences, lies in traditional food and drink attributes, easy road access, the existence of traditional Paloh Naga markets, and your market. This indicates that tourists appreciate the aspects of local culinary authenticity and ease of accessibility when choosing a tourist destination. The high utility value of traditional food and drink attributes suggests that tourists are willing to pay a premium for authentic and unique culinary experiences.

Tourist Attractions Considered Most Important by Tourists

Furthermore, the study found that attributes with the highest level of importance considered by tourists are tourist attractions. This indicates that tourists want a unique and interesting experience from the place they visit. The strong correlation between estimated preferences and actual preferences suggests that the data collected from samples of tourists can represent the overall preferences of tourists.

Discussion

Implications for Agro-Tourism Managers

The results of this study have significant implications for agro-tourism managers. To attract more visitors, managers should focus on developing facilities and promotions that highlight traditional food and drinks, as well as improving road infrastructure to tourist sites. Additionally, the management of traditional markets and your market needs to be done well to increase the attractiveness of tourists.

Understanding Tourist Preferences is Key to Success

By understanding tourist preferences, Paloh Naga agro-tourism can increase its competitiveness in the tourism market, and in turn, provide greater economic benefits for the local community. This research provides valuable insight for the development of marketing and management strategies in the area.

Conclusion

Conclusion and Recommendations

In conclusion, this study provides valuable insights into the tourist preferences for Paloh Naga Agro Tourism. The results of the study suggest that traditional food and drink attributes, easy road access, and tourist attractions are the most important attributes for tourists. Agro-tourism managers should focus on developing facilities and promotions that highlight traditional food and drinks, as well as improving road infrastructure to tourist sites. Additionally, the management of traditional markets and your market needs to be done well to increase the attractiveness of tourists.

Recommendations for Future Research

Future research should focus on exploring the preferences of tourists in other agro-tourism destinations to provide a more comprehensive understanding of tourist preferences. Additionally, research should be conducted to identify the factors that influence tourist preferences and to develop effective marketing and management strategies for agro-tourism destinations.

References

[List of references cited in the study]

Appendices

[Appendices containing additional information, such as raw data and statistical analysis]

Abstract

This study aims to analyze the tourist preferences for Paloh Naga Agro Tourism in Denai Lama Village, Pantai Labu District, Deli Serdang. The study employed a non-probability sampling method and conjoin analysis method to collect and analyze data from tourists visiting the area. The results of the study show that traditional food and drink attributes, easy road access, and tourist attractions are the most important attributes for tourists. The study provides valuable insights for the development of marketing and management strategies in the area and highlights the importance of understanding tourist preferences for the success of agro-tourism destinations.
Frequently Asked Questions (FAQs) About Tourist Preferences for Paloh Naga Agro Tourism

Q: What is Paloh Naga Agro Tourism?

A: Paloh Naga Agro Tourism is a popular tourist destination located in Denai Lama Village, Pantai Labu District, Deli Serdang. It offers a unique blend of natural beauty and cultural heritage, making it an attractive destination for tourists.

Q: What is the purpose of this study?

A: The purpose of this study is to analyze the tourist preferences for Paloh Naga Agro Tourism and provide valuable insights for the development of marketing and management strategies in the area.

Q: What method was used to collect data for this study?

A: This study employed a non-probability sampling method, specifically accidental sampling techniques, to collect data from tourists visiting Paloh Naga Agro Tourism.

Q: What are the most important attributes for tourists visiting Paloh Naga Agro Tourism?

A: The results of the study show that traditional food and drink attributes, easy road access, and tourist attractions are the most important attributes for tourists visiting Paloh Naga Agro Tourism.

Q: Why are traditional food and drink attributes important for tourists?

A: Traditional food and drink attributes are important for tourists because they provide a unique and authentic culinary experience. Tourists are willing to pay a premium for authentic and unique culinary experiences.

Q: What are the implications of this study for agro-tourism managers?

A: The results of this study have significant implications for agro-tourism managers. To attract more visitors, managers should focus on developing facilities and promotions that highlight traditional food and drinks, as well as improving road infrastructure to tourist sites.

Q: How can agro-tourism managers increase the competitiveness of Paloh Naga Agro Tourism?

A: Agro-tourism managers can increase the competitiveness of Paloh Naga Agro Tourism by understanding tourist preferences and developing marketing and management strategies that cater to these preferences.

Q: What are the benefits of understanding tourist preferences for agro-tourism destinations?

A: Understanding tourist preferences can provide valuable insights for the development of marketing and management strategies in the area, which can increase the competitiveness of agro-tourism destinations and provide greater economic benefits for the local community.

Q: What are the limitations of this study?

A: This study has several limitations, including the use of a non-probability sampling method and the limited scope of the study. Future research should focus on exploring the preferences of tourists in other agro-tourism destinations to provide a more comprehensive understanding of tourist preferences.

Q: What are the recommendations for future research?

A: Future research should focus on exploring the preferences of tourists in other agro-tourism destinations to provide a more comprehensive understanding of tourist preferences. Additionally, research should be conducted to identify the factors that influence tourist preferences and to develop effective marketing and management strategies for agro-tourism destinations.

Q: What are the implications of this study for the local community?

A: The results of this study have significant implications for the local community. By understanding tourist preferences, Paloh Naga agro-tourism can increase its competitiveness in the tourism market, and in turn, provide greater economic benefits for the local community.

Q: What are the benefits of this study for the local community?

A: The benefits of this study for the local community include increased economic benefits, job creation, and improved infrastructure. By understanding tourist preferences, Paloh Naga agro-tourism can develop marketing and management strategies that cater to these preferences, which can increase the competitiveness of the area and provide greater economic benefits for the local community.