The Strategic Role of Communication in Organizations

Oct 13, 2025 by wbrum.org 122 views

Interpersonal and Leadership Communication: Its Effect on Success at the Emerald Garden Hotel Medan

Introduction

Effective communication is the backbone of any successful organization, and this is particularly true in the hospitality industry. The Emerald Garden Hotel Medan, like many other hotels, relies heavily on the ability of its leaders to communicate effectively with their team members, management, and guests. In this article, we will explore the strategic role of communication in organizations, communication as a sub-system in the development plan, communication and network tactics in organizations, and conclude with the importance of interpersonal communication in the success of leadership at the Emerald Garden Hotel Medan.

The Strategic Role of Communication in Organizations

Good communication strategies in organizations must emerge from political and economic choices that have been previously formulated. In the context of the Emerald Garden Hotel, communication is not just an exchange of information, but is also a tool to build effective collaboration among team members. So that the goals and work plans can be achieved, each member needs to understand their role clearly and discuss the common goals openly.

Effective communication is crucial in the hospitality industry, where the success of a hotel depends on its ability to provide excellent customer service. When team members are able to communicate effectively, they can work together seamlessly to provide a positive experience for guests. This, in turn, leads to increased guest satisfaction, loyalty, and ultimately, revenue growth.

In this way, interpersonal communication acts as a bridge that connects the leader's vision with realization in the field. Without clear communication, even the best plans can experience obstacles in its implementation. Therefore, it is essential for managers and leaders in this hotel to develop qualified communication skills and create a work environment that supports open dialogue.

Communication as a Sub-System in the Development Plan

Communication must be seen as a sub-system in the overall organizational development plan. At the Emerald Garden Hotel, this approach helps in coordinating various functions in the organization, ranging from customer service management to marketing. By building a solid communication system, all elements in the organization can work together to achieve the stated goals.

More than just a tool, communication also functions as an important element in organizational growth. Through an effective communication campaign, hotels can convey core values and goals to staff and guests. This not only strengthens brand identity, but also encourages employee involvement and increases guest satisfaction.

Effective communication is also essential in the development of a hotel's brand identity. When team members are able to communicate effectively, they can work together to create a consistent brand image that resonates with guests. This, in turn, leads to increased brand loyalty and ultimately, revenue growth.

Communication and Network Tactics in Organizations

The communication strategy at the Emerald Garden hotel must utilize the existing communication network, both formal and informal. Effective leaders need to build a good network among their staff, so that each individual feels involved and valuable in the decision-making process. By creating an atmosphere where free communication takes place, important information can be conveyed quickly and accurately.

Good leadership at the Emerald Garden Hotel is not only about directing, but also about listening. Leaders who are able to communicate effectively can respond to feedback better and overcome problems before they develop into a crisis. This creates a healthy and supportive work culture.

Effective communication is also essential in the development of a hotel's network. When team members are able to communicate effectively, they can work together to build relationships with other hotels, suppliers, and industry partners. This, in turn, leads to increased opportunities for collaboration, innovation, and ultimately, revenue growth.

The Importance of Interpersonal Communication in Leadership

In the context of the Emerald Garden Medan Hotel, interpersonal communication has a very important role in the success of leadership. Through a good communication strategy, the organization can optimize cooperation between its members and achieve the desired goals. In a competitive hospitality world, the ability to communicate effectively not only increases operational efficiency, but also has a positive impact on guest experience, which in turn encourages long-term success.

Therefore, the development of communication skills must be the main focus for every leader in this industry. By prioritizing effective communication, leaders can create a positive work culture, increase guest satisfaction, and ultimately, drive revenue growth.

Conclusion

In conclusion, interpersonal communication plays a vital role in the success of leadership at the Emerald Garden Hotel Medan. Through a good communication strategy, the organization can optimize cooperation between its members and achieve the desired goals. Effective communication is essential in the development of a hotel's brand identity, network, and ultimately, revenue growth.

As the hospitality industry continues to evolve, the importance of effective communication will only continue to grow. By prioritizing communication skills, leaders can create a positive work culture, increase guest satisfaction, and ultimately, drive revenue growth. Therefore, it is essential for leaders in this industry to develop qualified communication skills and create a work environment that supports open dialogue.

Recommendations

Based on the findings of this study, the following recommendations are made:

Develop a Communication Strategy: The Emerald Garden Hotel Medan should develop a comprehensive communication strategy that outlines the importance of effective communication in the organization.
Provide Communication Training: The hotel should provide regular communication training for all staff members to develop their communication skills.
Create a Positive Work Culture: The hotel should create a positive work culture that supports open dialogue and encourages effective communication among team members.
Monitor and Evaluate Communication: The hotel should regularly monitor and evaluate its communication strategy to ensure that it is effective in achieving its goals.

By implementing these recommendations, the Emerald Garden Hotel Medan can optimize its communication strategy and achieve its desired goals.
Interpersonal and Leadership Communication: Its Effect on Success at the Emerald Garden Hotel Medan - Q&A

Introduction

In our previous article, we explored the strategic role of communication in organizations, communication as a sub-system in the development plan, communication and network tactics in organizations, and concluded with the importance of interpersonal communication in the success of leadership at the Emerald Garden Hotel Medan. In this article, we will answer some of the most frequently asked questions about interpersonal communication and leadership.

Q: What is interpersonal communication?

A: Interpersonal communication is the process of exchanging information, ideas, and messages between two or more people. It involves the use of verbal and non-verbal cues, such as tone of voice, facial expressions, and body language, to convey meaning and achieve a common goal.

Q: Why is interpersonal communication important in leadership?

A: Interpersonal communication is essential in leadership because it enables leaders to build trust, establish relationships, and communicate effectively with their team members, management, and guests. Effective communication is crucial in the hospitality industry, where the success of a hotel depends on its ability to provide excellent customer service.

Q: How can leaders develop their communication skills?

A: Leaders can develop their communication skills by:

Practicing active listening
Using clear and concise language
Being aware of their non-verbal cues
Seeking feedback from others
Participating in communication training and development programs

Q: What are some common barriers to effective communication?

A: Some common barriers to effective communication include:

Language barriers
Cultural differences
Lack of trust
Poor listening skills
Distractions and interruptions

Q: How can leaders overcome these barriers?

A: Leaders can overcome these barriers by:

Using clear and simple language
Being aware of cultural differences and adapting their communication style accordingly
Building trust through consistent and transparent communication
Encouraging open and honest feedback
Creating a positive work culture that supports effective communication

Q: What is the role of technology in interpersonal communication?

A: Technology plays a significant role in interpersonal communication, enabling leaders to communicate with their team members, management, and guests through various channels, such as email, phone, and video conferencing. However, technology can also create barriers to effective communication, such as distractions and interruptions.

Q: How can leaders use technology to enhance interpersonal communication?

A: Leaders can use technology to enhance interpersonal communication by:

Using video conferencing to facilitate face-to-face communication
Creating online communities and forums for team members to share ideas and feedback
Using social media to engage with guests and build relationships
Implementing communication platforms that enable real-time communication and feedback

Q: What is the future of interpersonal communication in leadership?

A: The future of interpersonal communication in leadership will be shaped by technological advancements, changing workforce demographics, and shifting customer expectations. Leaders will need to adapt their communication style to meet the needs of a diverse and global workforce, while also leveraging technology to enhance communication and collaboration.

Conclusion

Interpersonal communication is a critical component of leadership in the hospitality industry. By understanding the importance of effective communication, leaders can build trust, establish relationships, and achieve their goals. By developing their communication skills and adapting to changing circumstances, leaders can create a positive work culture that supports effective communication and drives success.

Recommendations

Based on the findings of this study, the following recommendations are made:

Develop a Communication Strategy: Leaders should develop a comprehensive communication strategy that outlines the importance of effective communication in the organization.
Provide Communication Training: Leaders should provide regular communication training for all staff members to develop their communication skills.
Create a Positive Work Culture: Leaders should create a positive work culture that supports open dialogue and encourages effective communication among team members.
Monitor and Evaluate Communication: Leaders should regularly monitor and evaluate their communication strategy to ensure that it is effective in achieving its goals.

By implementing these recommendations, leaders can optimize their communication strategy and achieve their desired goals.