The Rise of Atmospheric Economy

Oct 13, 2025 by wbrum.org 69 views

Perceived Atmosphere and "Yanhuo Chi": Scale Development and Empirical Validation

I. Research Background and Significance

In today's fast-paced urban lifestyle, people are increasingly seeking ways to alleviate physical and mental stress. Tourism has been recognized as a "healing" function that can provide a much-needed break from the pressures of daily life. The relationship between localities and tourists' health has become a significant area of study, with researchers exploring the impact of tourism on physical and mental well-being.

The Rise of Atmospheric Economy

The concept of "atmosphere" has become increasingly important in the tourism industry, with tourists seeking immersive and emotional experiences. The "atmosphere" experience is characterized by immersion, emotionalization, and additional cultural elements, which are highly sought after by tourists. This has led to the development of a new trend in the tourism industry, emphasizing interaction with the daily elements of the destination.

Understanding Hometown Feel

Hometown feel is a culturally meaningful term in China, closely related to the lives of Chinese people. It represents the core of everyday life in Chinese society, reflecting the coexistence and prosperity of family, community, and urban life. The hometown feel in family and daily life is reflected in the firewood, rice, oil, and salt in the family, as well as daily meals. In the "Liji Neize" of the Four Books and Five Classics in China, it repeatedly mentions the etiquette and order of family life in ancient China, describing the busy scene of family daily life.

The Essence of Tourism

The essence of tourism is experience, and atmosphere is the foundation of experience. At the same time, the purpose of tourists traveling is to "experience" different states of existence, not just to go to different places. Similar atmosphere studies have also proven the importance of atmosphere perception for tourists, as it can affect tourists' experiences and behaviors.

The Value of Hometown Feel Atmosphere

The hometown feel atmosphere in tourism is of great value, allowing tourists to experience the real local life, participate in local social activities, and form an emotional sense of belonging. This atmosphere is in stark contrast to other types of tourism experiences, such as luxury vacations and adventure tourism. Therefore, researching tourists' perception, thinking, and response to the hometown feel atmosphere can provide some information for explaining theories related to tourism experiences.

Research Objectives

The purpose of this study is to carefully design and validate a measurement scale from the perspective of tourists. Theoretically and methodologically, measuring the hometown feel atmosphere can help reveal these structures and further examine its relationship with other concepts. From a practical perspective, deconstructing the concept structure of the hometown feel atmosphere can provide information for the revitalization of old districts in the real world.

Research Questions

Specific research questions are:

Develop a systematic scale to measure the hometown feel atmosphere of tourism destinations.
Validate the reliability and validity of the developed scale to ensure its applicability in different tourism contexts.
Explore the impact of the hometown feel atmosphere on tourists' experience satisfaction, emotional connection, and revisit intentions.

Literature Review

Regarding hometown feel, Jiang Ting et al. (2024) pointed out that hometown feel is a culturally meaningful term in China, closely related to the lives of Chinese people. The hometown feel of cities injects novel vitality into urban leisure and tourist experiences. However, the academic community has not yet paid attention to hometown feel, which has become a key direction for further deepening research in tourism experience theory.

The Role of Atmosphere in Tourism

Goulding (2023) conducted in-depth research on the production and consumption of atmosphere, indicating that the formation of atmosphere is a multi-layered process involving material conditions, sensory stimuli, and emotional responses. Goulding (2023) regarded atmosphere as a dynamic, perceivable experience, emphasizing the interaction between senses and emotions.

The Impact Mechanism of Hometown Feel Atmosphere

The hometown feel atmosphere not only affects tourists' behavior and experiences through its unique scene design and emotional guidance but also involves dimensions of culture and social interaction. For example, the hometown feel atmosphere in a night market is not only derived from lighting and layout but is also influenced by the interaction between vendors and customers.

Methodology

This research plan intends to adopt a sequential mixed-method approach. First, it will search for UGC data and conduct interviews with relevant tourists to help construct the concept of the hometown feel atmosphere and generate an initial scale. Second, it will follow Churchill's (1979) standard operating procedures and Kock et al.'s (2019) recommendations, combining exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) to refine and validate the developed scale.

Conclusion

In conclusion, this study aims to develop a systematic scale to measure the hometown feel atmosphere of tourism destinations, validate the reliability and validity of the developed scale, and explore the impact of the hometown feel atmosphere on tourists' experience satisfaction, emotional connection, and revisit intentions. The study will contribute to the development of tourism experience theory and provide practical insights for the revitalization of old districts in the real world.
Frequently Asked Questions (FAQs) about Perceived Atmosphere and "Yanhuo Chi": Scale Development and Empirical Validation

Q: What is the concept of "hometown feel" and how does it relate to tourism?

A: Hometown feel is a culturally meaningful term in China, closely related to the lives of Chinese people. It represents the core of everyday life in Chinese society, reflecting the coexistence and prosperity of family, community, and urban life. In the context of tourism, hometown feel refers to the unique atmosphere and experiences that tourists can have when visiting a destination.

Q: What is the significance of atmosphere in tourism?

A: Atmosphere is the foundation of experience in tourism. It refers to the emotional and sensory experiences that tourists have when interacting with a destination. Atmosphere can be influenced by various factors, including the physical environment, cultural practices, and social interactions.

Q: How does the hometown feel atmosphere differ from other types of tourism experiences?

A: The hometown feel atmosphere is unique in that it allows tourists to experience the real local life, participate in local social activities, and form an emotional sense of belonging. This atmosphere is in stark contrast to other types of tourism experiences, such as luxury vacations and adventure tourism.

Q: What are the research objectives of this study?

A: The purpose of this study is to carefully design and validate a measurement scale from the perspective of tourists. Theoretically and methodologically, measuring the hometown feel atmosphere can help reveal these structures and further examine its relationship with other concepts. From a practical perspective, deconstructing the concept structure of the hometown feel atmosphere can provide information for the revitalization of old districts in the real world.

Q: What are the research questions of this study?

A: Specific research questions are:

Develop a systematic scale to measure the hometown feel atmosphere of tourism destinations.
Validate the reliability and validity of the developed scale to ensure its applicability in different tourism contexts.
Explore the impact of the hometown feel atmosphere on tourists' experience satisfaction, emotional connection, and revisit intentions.

Q: What methodology will be used in this study?

A: This research plan intends to adopt a sequential mixed-method approach. First, it will search for UGC data and conduct interviews with relevant tourists to help construct the concept of the hometown feel atmosphere and generate an initial scale. Second, it will follow Churchill's (1979) standard operating procedures and Kock et al.'s (2019) recommendations, combining exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) to refine and validate the developed scale.

Q: What are the implications of this study for the tourism industry?

A: This study has the potential to contribute to the development of tourism experience theory and provide practical insights for the revitalization of old districts in the real world. By understanding the concept of hometown feel and its impact on tourists' experiences, tourism destinations can develop strategies to create unique and memorable experiences for their visitors.

Q: What are the limitations of this study?

A: This study has several limitations, including the use of a sequential mixed-method approach, which may limit the generalizability of the findings. Additionally, the study relies on self-reported data from tourists, which may be subject to biases and limitations.

Q: What are the future research directions for this study?

A: Future research directions for this study include exploring the differences in hometown feel perception across cultural contexts, examining the key roles of cuisine and folk activities in shaping the hometown feel atmosphere, and broadening the understanding of everyday life experiences in tourism by examining other phenomena or contexts.