The Profitability of Wheelbarrows

Oct 13, 2025 by wbrum.org 48 views

Dernea Gardening's Profitable Wheelbarrows: A Case Study in Sales and Commission

Dernea Gardening, a leading supplier of gardening equipment, has been selling wheelbarrows to customers for years. With a production cost of $\$ 6.94$ per wheelbarrow and a selling price of $\$ 42.50$ , the company has been able to generate significant profits. However, the company's sales strategy is not just about selling wheelbarrows; it's also about incentivizing its salespeople to sell more. In this article, we will delve into the world of Dernea Gardening's sales and commission structure, and explore how it affects the company's profitability.

According to the table below, Dernea Gardening employs two salespeople, each earning a different commission per wheelbarrow sold.

Salesperson	Commission per Wheelbarrow Sold
John	$\$ 5.00$
Jane	$\$ 7.50$

The Commission Structure

The commission structure is designed to incentivize salespeople to sell more wheelbarrows. John, the first salesperson, earns a commission of $\$ 5.00$ per wheelbarrow sold, while Jane, the second salesperson, earns a commission of $\$ 7.50$ per wheelbarrow sold. This means that Jane earns a higher commission per wheelbarrow sold compared to John.

The Profitability of Wheelbarrows

To calculate the profitability of wheelbarrows, we need to consider the production cost, selling price, and commission earned by each salesperson. Let's assume that John sells 100 wheelbarrows and Jane sells 150 wheelbarrows.

John's Sales

Production cost per wheelbarrow: $\$ 6.94$
Selling price per wheelbarrow: $\$ 42.50$
Commission per wheelbarrow sold: $\$ 5.00$
Total commission earned by John: $\$ 500.00$
Total revenue generated by John: $\$ 4,250.00$
Total profit generated by John: $\$ 3,356.06$

Jane's Sales

Production cost per wheelbarrow: $\$ 6.94$
Selling price per wheelbarrow: $\$ 42.50$
Commission per wheelbarrow sold: $\$ 7.50$
Total commission earned by Jane: $\$ 1,125.00$
Total revenue generated by Jane: $\$ 6,375.00$
Total profit generated by Jane: $\$ 5,389.06$

Comparison of Sales and Commission

As we can see from the calculations above, Jane earns a higher commission per wheelbarrow sold compared to John. However, Jane sells more wheelbarrows than John, which means that she generates more revenue and profit for the company.

Dernea Gardening's sales and commission structure is designed to incentivize salespeople to sell more wheelbarrows. By offering different commissions per wheelbarrow sold, the company is able to motivate its salespeople to sell more and generate more revenue and profit. In this case study, we have seen how John and Jane, two salespeople with different commission structures, have contributed to the company's profitability. By understanding the sales and commission structure, we can gain insights into how companies can optimize their sales strategies to achieve greater profitability.

Based on the analysis above, we can make the following recommendations:

Dernea Gardening should consider offering a tiered commission structure, where salespeople earn higher commissions for selling more wheelbarrows.
The company should also consider offering bonuses or incentives for salespeople who meet or exceed their sales targets.
By implementing these recommendations, Dernea Gardening can further incentivize its salespeople to sell more wheelbarrows and generate more revenue and profit for the company.

This case study has several limitations. Firstly, the analysis is based on a simplified scenario, where the production cost, selling price, and commission earned by each salesperson are assumed to be constant. In reality, these variables may fluctuate, which can affect the company's profitability. Secondly, the analysis does not take into account other factors that may affect the company's profitability, such as marketing expenses, employee salaries, and overhead costs. Finally, the analysis is based on a small sample size, which may not be representative of the company's overall sales and commission structure.

Future research directions could include:

Conducting a more comprehensive analysis of Dernea Gardening's sales and commission structure, including a detailed examination of the company's marketing expenses, employee salaries, and overhead costs.
Investigating the impact of different commission structures on salespeople's behavior and performance.
Analyzing the relationship between salespeople's commission and the company's profitability.

By exploring these research directions, we can gain a deeper understanding of how companies can optimize their sales strategies to achieve greater profitability.
Dernea Gardening's Profitable Wheelbarrows: A Case Study in Sales and Commission - Q&A

In our previous article, we explored the sales and commission structure of Dernea Gardening, a leading supplier of gardening equipment. We analyzed the company's profitability and made recommendations for optimizing its sales strategy. In this article, we will answer some of the most frequently asked questions about Dernea Gardening's sales and commission structure.

Q: What is the production cost of a wheelbarrow? A: The production cost of a wheelbarrow is $\$ 6.94$ .

Q: What is the selling price of a wheelbarrow? A: The selling price of a wheelbarrow is $\$ 42.50$ .

Q: How much commission does John earn per wheelbarrow sold? A: John earns a commission of $\$ 5.00$ per wheelbarrow sold.

Q: How much commission does Jane earn per wheelbarrow sold? A: Jane earns a commission of $\$ 7.50$ per wheelbarrow sold.

Q: How many wheelbarrows did John sell? A: John sold 100 wheelbarrows.

Q: How many wheelbarrows did Jane sell? A: Jane sold 150 wheelbarrows.

Q: What is the total commission earned by John? A: The total commission earned by John is $\$ 500.00$ .

Q: What is the total commission earned by Jane? A: The total commission earned by Jane is $\$ 1,125.00$ .

Q: What is the total revenue generated by John? A: The total revenue generated by John is $\$ 4,250.00$ .

Q: What is the total revenue generated by Jane? A: The total revenue generated by Jane is $\$ 6,375.00$ .

Q: What is the total profit generated by John? A: The total profit generated by John is $\$ 3,356.06$ .

Q: What is the total profit generated by Jane? A: The total profit generated by Jane is $\$ 5,389.06$ .

Q: Why does Jane earn a higher commission per wheelbarrow sold compared to John? A: Jane earns a higher commission per wheelbarrow sold compared to John because her commission rate is higher.

Q: What are the benefits of offering a tiered commission structure? A: The benefits of offering a tiered commission structure include incentivizing salespeople to sell more, increasing revenue and profit, and improving sales performance.

Q: What are the limitations of this case study? A: The limitations of this case study include the assumption of constant production cost, selling price, and commission earned by each salesperson, and the small sample size.

Q: What are some potential future research directions? A: Some potential future research directions include conducting a more comprehensive analysis of Dernea Gardening's sales and commission structure, investigating the impact of different commission structures on salespeople's behavior and performance, and analyzing the relationship between salespeople's commission and the company's profitability.

In this article, we have answered some of the most frequently asked questions about Dernea Gardening's sales and commission structure. We hope that this Q&A has provided valuable insights into the company's profitability and sales strategy. By understanding the sales and commission structure, we can gain a deeper understanding of how companies can optimize their sales strategies to achieve greater profitability.