The Influence of Spiritual Marketing on Consumer Satisfaction of Food Souvenirs Typical of Medan on Bolu Meranti Products

Oct 13, 2025 by wbrum.org 25 views

The Influence of Spiritual Marketing on Consumer Satisfaction of Food Souvenirs Typical of Medan on Bolu Meranti Products

Introduction

In today's competitive marketing world, companies are constantly seeking innovative ways to differentiate themselves from their competitors. One approach that has gained significant attention in recent years is spiritual marketing. This article will delve into the influence of spiritual marketing on consumer satisfaction, with a specific focus on Bolu Meranti products, a type of souvenir food typical of Medan.

The Significance of Spiritual Marketing

Spiritual marketing is a marketing approach that emphasizes the spiritual and emotional aspects of a product or service. It aims to create a deeper connection between the consumer and the product, fostering a sense of belonging and loyalty. In the context of food souvenirs, spiritual marketing can play a crucial role in enhancing consumer satisfaction. By incorporating spiritual elements into their marketing strategies, businesses can create a unique and memorable experience for their customers.

Research Methodology

This study employed a questionnaire as a data collection instrument to explore the impact of spiritual marketing on consumer satisfaction of Bolu Meranti products. The research sample consisted of 130 respondents who were consumers of Bolu Meranti products. The sampling technique used was accidental sampling, where anyone who happened to pass by the researchers could become a respondent, as long as they met certain criteria.

Research Results and Analysis

The results of this study revealed that all four elements of spiritual marketing - spiritual product, spiritual price, spiritual promotion, and spiritual place - have a significant influence on consumer satisfaction.

Spiritual Product

The analysis showed that the spiritual product variable has a positive and significant effect on customer satisfaction, with a T-count value of 2,789 and a significance value of 0.006 (<0.05). This indicates that the better the spiritual quality of the products offered, the higher the customer satisfaction. This may be because consumers feel emotionally and spiritually connected to the products they buy.

Spiritual Price

The spiritual price variable also showed positive and significant effects on consumer satisfaction, with a T-count value of 4,270 and a significance value of 0.000 (<0.05). This means that if the price is improved naturally, taking into account its spiritual value, customer satisfaction can increase by 0.258. Consumers may be willing to pay more if they feel more value in the product.

Spiritual Promotion

This study also found that spiritual promotion has a positive and significant effect on customer satisfaction, with T-count 3,044 and a significance value of 0.003 (<0.05). That is, the way the company promotes its products by emphasizing spiritual aspects can increase consumer satisfaction by up to 0.202. This shows the importance of effective communication regarding spiritual values inherent in the product.

Spiritual Place

Finally, the spiritual place variable showed positive and significant effects on consumer satisfaction, with T-count 3,104 and a significance value of 0.002 (<0.05). Improvement in aspects of place, such as comfortable sales locations and supporting atmosphere, can increase consumer satisfaction by 0.123. Locations that support the spiritual experience of consumers can contribute to their positive perceptions of the product.

Conclusion and Implications

The results of this study indicate that all spiritual marketing elements - products, prices, promotions, and places - have a significant influence on the satisfaction of Bolu Meranti consumer. This has important implications for business owners and souvenir food marketers, especially in Medan. By paying attention to spiritual aspects in marketing, they can create stronger relationships with consumers, which not only have an impact on satisfaction but also on consumer loyalty in the future. Therefore, spiritual marketing strategies must be an integral part of their marketing approach.

Recommendations for Future Research

This study provides a foundation for further research in the area of spiritual marketing and its impact on consumer satisfaction. Future studies can explore the following:

The role of spiritual marketing in enhancing consumer loyalty and retention
The impact of spiritual marketing on consumer behavior and decision-making
The development of spiritual marketing strategies for different types of products and services
The measurement and evaluation of spiritual marketing effectiveness

Limitations of the Study

This study has several limitations that should be acknowledged. Firstly, the sample size was relatively small, which may limit the generalizability of the findings. Secondly, the study relied on a questionnaire as the primary data collection instrument, which may be subject to biases and limitations. Finally, the study focused on a specific type of product (Bolu Meranti) and may not be generalizable to other types of products or services.

Conclusion

In conclusion, this study provides evidence of the significant influence of spiritual marketing on consumer satisfaction of Bolu Meranti products. The findings of this study have important implications for business owners and souvenir food marketers, highlighting the need to incorporate spiritual aspects into their marketing strategies. By doing so, they can create stronger relationships with consumers, enhance customer satisfaction, and ultimately drive business success.
Frequently Asked Questions (FAQs) about Spiritual Marketing and Consumer Satisfaction

Q: What is spiritual marketing?

A: Spiritual marketing is a marketing approach that emphasizes the spiritual and emotional aspects of a product or service. It aims to create a deeper connection between the consumer and the product, fostering a sense of belonging and loyalty.

Q: How does spiritual marketing impact consumer satisfaction?

A: The results of this study show that all four elements of spiritual marketing - spiritual product, spiritual price, spiritual promotion, and spiritual place - have a significant influence on consumer satisfaction. By incorporating spiritual elements into their marketing strategies, businesses can create a unique and memorable experience for their customers.

Q: What is the role of spiritual product in consumer satisfaction?

A: The spiritual product variable has a positive and significant effect on customer satisfaction, with a T-count value of 2,789 and a significance value of 0.006 (<0.05). This indicates that the better the spiritual quality of the products offered, the higher the customer satisfaction.

Q: How does spiritual price impact consumer satisfaction?

A: The spiritual price variable also showed positive and significant effects on consumer satisfaction, with a T-count value of 4,270 and a significance value of 0.000 (<0.05). This means that if the price is improved naturally, taking into account its spiritual value, customer satisfaction can increase by 0.258.

Q: What is the importance of spiritual promotion in consumer satisfaction?

A: This study also found that spiritual promotion has a positive and significant effect on customer satisfaction, with T-count 3,044 and a significance value of 0.003 (<0.05). That is, the way the company promotes its products by emphasizing spiritual aspects can increase consumer satisfaction by up to 0.202.

Q: How does spiritual place impact consumer satisfaction?

A: Finally, the spiritual place variable showed positive and significant effects on consumer satisfaction, with T-count 3,104 and a significance value of 0.002 (<0.05). Improvement in aspects of place, such as comfortable sales locations and supporting atmosphere, can increase consumer satisfaction by 0.123.

Q: What are the implications of this study for business owners and souvenir food marketers?

A: The results of this study indicate that all spiritual marketing elements - products, prices, promotions, and places - have a significant influence on the satisfaction of Bolu Meranti consumer. By paying attention to spiritual aspects in marketing, they can create stronger relationships with consumers, which not only have an impact on satisfaction but also on consumer loyalty in the future.

Q: What are the limitations of this study?

A: This study has several limitations that should be acknowledged. Firstly, the sample size was relatively small, which may limit the generalizability of the findings. Secondly, the study relied on a questionnaire as the primary data collection instrument, which may be subject to biases and limitations. Finally, the study focused on a specific type of product (Bolu Meranti) and may not be generalizable to other types of products or services.

Q: What are the recommendations for future research?

A: This study provides a foundation for further research in the area of spiritual marketing and its impact on consumer satisfaction. Future studies can explore the following:

The role of spiritual marketing in enhancing consumer loyalty and retention
The impact of spiritual marketing on consumer behavior and decision-making
The development of spiritual marketing strategies for different types of products and services
The measurement and evaluation of spiritual marketing effectiveness

Q: What are the key takeaways from this study?

A: The key takeaways from this study are:

Spiritual marketing has a significant influence on consumer satisfaction
All four elements of spiritual marketing - spiritual product, spiritual price, spiritual promotion, and spiritual place - have a positive and significant effect on consumer satisfaction
Businesses can create stronger relationships with consumers by incorporating spiritual aspects into their marketing strategies
Spiritual marketing can enhance customer satisfaction and drive business success.