The Influence of Consumer Pleasure and Location on Customer Loyalty to Kentucky Fried Chicken Jl Mongonsidi Simpang Mayor Medan

Oct 13, 2025 by wbrum.org 142 views

The Influence of Consumer Pleasure and Location on Customer Loyalty to Kentucky Fried Chicken Jl Mongonsidi Simpang Mayor Medan

Exploring the Secret of Customer Loyalty at KFC Simpang Mayor of Medan: The Role of Pleasure and Location

In today's competitive fast-food market, customer loyalty is a crucial factor that determines the success of a business. Kentucky Fried Chicken (KFC) is one of the most popular fast-food chains in the world, and its success can be attributed to its ability to create a loyal customer base. This study aims to reveal the effect of customer satisfaction, especially justice factors (justice), awards (esteem), finish touch, and location of customer loyalty at the KFC Simpang Mayor Medan branch. By understanding the factors that influence customer loyalty, KFC Simpang Mayor of Medan can implement the right strategy to increase customer loyalty and maintain its market share.

The Importance of Customer Pleasure

Customer pleasure plays an essential role in forming loyalty. It is measured through justice, appreciation, and the final touch. Justice refers to the customer's fairness to the services they receive, such as price accuracy and product quality. Awards are related to feelings of customer respected, such as loyalty programs or prizes. While the final touch includes small things that make customers feel special, such as employee hospitality and restaurant cleanliness. By providing a fair and satisfying experience, KFC Simpang Mayor of Medan can create a loyal customer base.

The Role of Location in Customer Loyalty

The restaurant location also has an influence on customer loyalty. Restaurants that are easily accessible, strategic, and comfortable to reach will be easier to attract customers to return. This shows that the location is not only a geographical factor, but also related to the ease and comfort for customers. A convenient location can increase customer loyalty by making it easier for customers to visit the restaurant.

The Impact of Awards on Customer Loyalty

The award factor (Esteem) is the dominant factor that affects customer loyalty at the KFC Simpang Mayor of Medan. Awards are related to feelings of customer respected, such as loyalty programs or prizes. By providing awards to loyal customers, KFC Simpang Mayor of Medan can increase customer loyalty and retention. This can be done by giving points, discounts, prizes, or exclusive access to certain menus.

The Importance of Service Quality

Service quality is another essential factor that affects customer loyalty. Make sure the services provided are fair, precise, and satisfying. Training to employees to increase friendliness and ability to provide the best service is key. By providing excellent service quality, KFC Simpang Mayor of Medan can create a loyal customer base.

The Role of the Final Touch

The final touch includes small things that make customers feel special, such as employee hospitality and restaurant cleanliness. Pay attention to the small details that can make customers feel special, such as restaurant decoration, a comfortable atmosphere, and a warm greeting from employees. By providing a pleasant dining experience, KFC Simpang Mayor of Medan can increase customer loyalty and retention.

Location Optimization

Although the current restaurant location is strategic, periodically evaluating to ensure accessibility and comfort for customers. By optimizing the location, KFC Simpang Mayor of Medan can increase customer loyalty and retention.

Implications for KFC Simpang Mayor of Medan

The results of this study provide a number of important implications for KFC Simpang Mayor of Medan:

Strengthen the award factor (Esteem): Focus on the loyalty program and give awards to loyal customers. This can be done by giving points, discounts, prizes, or exclusive access to certain menus.
Improve service quality: Make sure the services provided are fair, precise, and satisfying. Training to employees to increase friendliness and ability to provide the best service is key.
Pay attention to the final touch: Pay attention to the small details that can make customers feel special, such as restaurant decoration, a comfortable atmosphere, and a warm greeting from employees.
Location optimization: Although the current restaurant location is strategic, periodically evaluating to ensure accessibility and comfort for customers.

By understanding the factors that influence customer loyalty, KFC Simpang Mayor of Medan can implement the right strategy to increase customer loyalty and maintain its market share.

Conclusion

In conclusion, customer pleasure and location play a crucial role in forming customer loyalty. By providing a fair and satisfying experience, KFC Simpang Mayor of Medan can create a loyal customer base. The award factor (Esteem) is the dominant factor that affects customer loyalty at the KFC Simpang Mayor of Medan. Service quality, the final touch, and location optimization are also essential factors that affect customer loyalty. By understanding these factors, KFC Simpang Mayor of Medan can implement the right strategy to increase customer loyalty and maintain its market share.

Recommendations

Based on the findings of this study, the following recommendations are made:

KFC Simpang Mayor of Medan should focus on strengthening the award factor (Esteem) by providing loyalty programs and awards to loyal customers.
KFC Simpang Mayor of Medan should improve service quality by training employees to increase friendliness and ability to provide the best service.
KFC Simpang Mayor of Medan should pay attention to the final touch by providing a pleasant dining experience, such as restaurant decoration, a comfortable atmosphere, and a warm greeting from employees.
KFC Simpang Mayor of Medan should optimize the location by periodically evaluating to ensure accessibility and comfort for customers.

By implementing these recommendations, KFC Simpang Mayor of Medan can increase customer loyalty and maintain its market share.

Limitations of the Study

This study has several limitations. Firstly, the study was conducted at a single location, which may not be representative of other KFC locations. Secondly, the study only focused on customer loyalty and did not consider other factors that may affect customer loyalty, such as customer satisfaction and customer retention. Finally, the study only used a quantitative approach and did not consider the qualitative aspects of customer loyalty.

Future Research Directions

Future research should consider the following directions:

Conducting a study at multiple locations to ensure that the findings are representative of other KFC locations.
Considering other factors that may affect customer loyalty, such as customer satisfaction and customer retention.
Using a mixed-methods approach to consider both quantitative and qualitative aspects of customer loyalty.
Conducting a study on the impact of technology on customer loyalty, such as the use of mobile apps and online ordering systems.

By considering these future research directions, researchers can gain a deeper understanding of the factors that influence customer loyalty and develop effective strategies to increase customer loyalty and retention.
Frequently Asked Questions (FAQs) about Customer Loyalty at KFC Simpang Mayor of Medan

Q: What is customer loyalty, and why is it important for KFC Simpang Mayor of Medan?

A: Customer loyalty refers to the repeated business or loyalty of customers to a particular brand or business. It is essential for KFC Simpang Mayor of Medan because loyal customers are more likely to return to the restaurant, recommend it to others, and provide positive word-of-mouth advertising.

Q: What are the factors that influence customer loyalty at KFC Simpang Mayor of Medan?

A: The factors that influence customer loyalty at KFC Simpang Mayor of Medan include:

Justice: fairness and accuracy in services provided
Awards: loyalty programs and rewards for loyal customers
Final touch: small details that make customers feel special, such as employee hospitality and restaurant cleanliness
Location: accessibility and comfort of the restaurant location

Q: How can KFC Simpang Mayor of Medan strengthen the award factor (Esteem) to increase customer loyalty?

A: KFC Simpang Mayor of Medan can strengthen the award factor (Esteem) by providing loyalty programs and rewards for loyal customers, such as points, discounts, prizes, or exclusive access to certain menus.

Q: What is the importance of service quality in customer loyalty at KFC Simpang Mayor of Medan?

A: Service quality is essential in customer loyalty at KFC Simpang Mayor of Medan because it affects the overall experience of customers. By providing excellent service quality, KFC Simpang Mayor of Medan can create a loyal customer base.

Q: How can KFC Simpang Mayor of Medan optimize the location to increase customer loyalty?

A: KFC Simpang Mayor of Medan can optimize the location by periodically evaluating to ensure accessibility and comfort for customers. This can include factors such as parking, seating, and ambiance.

Q: What are the implications of this study for KFC Simpang Mayor of Medan?

A: The implications of this study for KFC Simpang Mayor of Medan are:

Strengthen the award factor (Esteem) by providing loyalty programs and rewards for loyal customers
Improve service quality by training employees to increase friendliness and ability to provide the best service
Pay attention to the final touch by providing a pleasant dining experience, such as restaurant decoration, a comfortable atmosphere, and a warm greeting from employees
Optimize the location by periodically evaluating to ensure accessibility and comfort for customers

Q: What are the limitations of this study?

A: The limitations of this study are:

The study was conducted at a single location, which may not be representative of other KFC locations
The study only focused on customer loyalty and did not consider other factors that may affect customer loyalty, such as customer satisfaction and customer retention
The study only used a quantitative approach and did not consider the qualitative aspects of customer loyalty

Q: What are the future research directions for this study?

A: The future research directions for this study are:

Conducting a study at multiple locations to ensure that the findings are representative of other KFC locations
Considering other factors that may affect customer loyalty, such as customer satisfaction and customer retention
Using a mixed-methods approach to consider both quantitative and qualitative aspects of customer loyalty
Conducting a study on the impact of technology on customer loyalty, such as the use of mobile apps and online ordering systems

Q: What are the implications of this study for the fast-food industry?

A: The implications of this study for the fast-food industry are:

The importance of customer loyalty in the fast-food industry
The factors that influence customer loyalty, such as justice, awards, final touch, and location
The need for fast-food restaurants to optimize their locations and provide excellent service quality to increase customer loyalty

Q: What are the recommendations for KFC Simpang Mayor of Medan based on this study?

A: The recommendations for KFC Simpang Mayor of Medan based on this study are:

Focus on strengthening the award factor (Esteem) by providing loyalty programs and rewards for loyal customers
Improve service quality by training employees to increase friendliness and ability to provide the best service
Pay attention to the final touch by providing a pleasant dining experience, such as restaurant decoration, a comfortable atmosphere, and a warm greeting from employees
Optimize the location by periodically evaluating to ensure accessibility and comfort for customers