The Importance of Small Businesses in Indonesia

Oct 13, 2025 by wbrum.org 65 views

Analysis of the Factors that Encourage Entrepreneurs to Start a Small Business: Case Study of Mobile Credit Sales Outlets along Jalan Letda Sujono, Medan

Introduction

The economic crisis that hit Indonesia in the past had a significant impact on the economy of the community. In this context, many individuals turned into entrepreneurs to overcome economic uncertainty. One of the small businesses that rife is the mobile phone credit sales outlet, which can now be found along Jalan Letda Sujono, Medan. This phenomenon not only reflects the revival of entrepreneurial spirit, but also includes the factors that encourage them to start a business in a difficult condition.

The Importance of Small Businesses in Indonesia

The history of the Indonesian economy shows that policies that are too focused on developing large-scale businesses actually worsen the national economic situation. Dependence on imports and foreign capital makes large businesses vulnerable to fluctuations in exchange rates and global crises. On the other hand, small businesses such as mobile credit sales outlets offer more flexible and resilient alternatives in dealing with economic turmoil. Small businesses are often seen as a safety net for entrepreneurs who want to start a business with minimal risk. They are also a source of employment for many people, contributing to the growth of the local economy.

Entrepreneurial Driving Factors

Several factors encourage entrepreneurs to start a small business like a mobile credit sales outlet. These factors are:

1. Affordable Capital

Starting a small business like a pulse outlet requires a relatively low initial capital. With a more affordable cost, many individuals feel they are able to start a business without having to owe large. This is a special attraction, especially in the midst of economic uncertainty. Affordable capital is one of the main reasons why many entrepreneurs choose to start a small business. It allows them to take risks and invest in their business without breaking the bank.

2. Large Market Opportunities

The increase in the use of smartphones in Indonesia creates high demand for credit. With the number of users who continue to grow, entrepreneurs see this as a promising business opportunity. Credit sales outlets not only provide the daily needs of the community, but also offer ease of access, which further increases the attractiveness of this business. Large market opportunities are a key factor in encouraging entrepreneurs to start a small business. It provides them with a sense of security and stability, knowing that there is a demand for their products or services.

3. Flexibility and Innovation

Small businesses provide flexibility for their owners to innovate in offering services. In the context of credit sales, some outlets also start selling mobile accessories or offering bill payment services, which make their business more attractive. This flexibility allows entrepreneurs to adapt to market changes faster. Flexibility and innovation are essential for small businesses to stay competitive in the market. It allows them to respond quickly to changes in consumer behavior and preferences.

4. Community and Environmental Support

The surrounding community often provides support to small businesses. The presence of credit outlets in the surrounding environment not only meets local needs, but also creates jobs for the community. This creates a strong bond between business owners and the community, thereby increasing opportunities for business success. Community and environmental support are critical factors in encouraging entrepreneurs to start a small business. It provides them with a sense of belonging and responsibility to the community.

Conclusion

The phenomenon of increasing the number of mobile phone credit sales outlets along Jalan Letda Sujono, Medan, is a reflection of the spirit of entrepreneurship that grew in the midst of the economic crisis. Affordable capital, large market opportunities, flexibility in innovation, and community support are the main factors that encourage entrepreneurs to start this small business. By understanding these factors, it is hoped that prospective entrepreneurs can be more prepared and optimistic in running their businesses, as well as contributing to local economic recovery.

Recommendations

Based on the findings of this study, the following recommendations are made:

Governments and policymakers should provide support to small businesses by offering affordable capital and reducing regulatory barriers.
Entrepreneurs should be encouraged to innovate and adapt to market changes by providing training and resources.
The community should be involved in supporting small businesses by providing a positive and supportive environment.

Limitations of the Study

This study has several limitations. Firstly, the study only focuses on mobile credit sales outlets along Jalan Letda Sujono, Medan, and may not be generalizable to other areas. Secondly, the study only examines the factors that encourage entrepreneurs to start a small business and may not consider other factors that may influence business success. Finally, the study only provides a snapshot of the current situation and may not capture the long-term effects of the economic crisis on small businesses.

Future Research Directions

Future research should aim to:

Examine the long-term effects of the economic crisis on small businesses.
Investigate the role of government policies in supporting small businesses.
Explore the impact of community and environmental support on small business success.

By understanding the factors that encourage entrepreneurs to start a small business, policymakers and entrepreneurs can work together to create a more supportive environment for small businesses to thrive.
Frequently Asked Questions: Analysis of the Factors that Encourage Entrepreneurs to Start a Small Business

Q: What are the main factors that encourage entrepreneurs to start a small business?

A: The main factors that encourage entrepreneurs to start a small business are affordable capital, large market opportunities, flexibility in innovation, and community support.

Q: How does affordable capital affect entrepreneurs' decision to start a small business?

A: Affordable capital allows entrepreneurs to start a business with minimal risk and investment. It provides them with a sense of security and stability, knowing that they can invest in their business without breaking the bank.

Q: What are the benefits of starting a small business in a difficult economic condition?

A: Starting a small business in a difficult economic condition can provide entrepreneurs with a sense of security and stability. It also allows them to take risks and invest in their business without breaking the bank.

Q: How does the community support small businesses?

A: The community provides support to small businesses by creating a positive and supportive environment. It also provides entrepreneurs with a sense of belonging and responsibility to the community.

Q: What are the benefits of innovation in small businesses?

A: Innovation allows small businesses to adapt to market changes faster and stay competitive in the market. It also provides entrepreneurs with a sense of security and stability, knowing that they can respond quickly to changes in consumer behavior and preferences.

Q: How can policymakers support small businesses?

A: Policymakers can support small businesses by providing affordable capital, reducing regulatory barriers, and offering training and resources to entrepreneurs.

Q: What are the limitations of this study?

A: The study only focuses on mobile credit sales outlets along Jalan Letda Sujono, Medan, and may not be generalizable to other areas. It also only examines the factors that encourage entrepreneurs to start a small business and may not consider other factors that may influence business success.

Q: What are the future research directions?

A: Future research should aim to examine the long-term effects of the economic crisis on small businesses, investigate the role of government policies in supporting small businesses, and explore the impact of community and environmental support on small business success.

Q: What are the implications of this study for entrepreneurs and policymakers?

A: The study provides entrepreneurs with a better understanding of the factors that encourage them to start a small business. It also provides policymakers with a better understanding of how to support small businesses and create a more supportive environment for them to thrive.

Q: What are the conclusions of this study?

A: The study concludes that affordable capital, large market opportunities, flexibility in innovation, and community support are the main factors that encourage entrepreneurs to start a small business. It also highlights the importance of understanding these factors in creating a more supportive environment for small businesses to thrive.