The Importance of Consumer Satisfaction in Housing Property

Oct 13, 2025 by wbrum.org 101 views

Analysis of Factors Affecting Consumer Satisfaction of Housing Property Owners: Case Study of Bumi Asri Medan Housing Complex

Introduction

Housing property is one of the primary needs that is very important for the community. In this context, the products offered by developers must be able to meet the needs and expectations of consumers to provide maximum satisfaction. PT Asri Pembangunan Catur Karya, as the developer of the Bumi Asri Housing Complex in Medan, has been operating for a long time and presents upper middle to high housing that attracts the community. This study aims to analyze the extent of various factors, such as building quality, facilities and infrastructure, location, environmental conditions, and property prices, can affect customer satisfaction that has property in this complex.

The Importance of Consumer Satisfaction in Housing Property

Consumer satisfaction is a crucial aspect of the housing property industry. It is essential for developers to understand the needs and expectations of consumers to provide maximum satisfaction. A satisfied consumer is more likely to become a loyal customer, recommend the property to others, and provide positive feedback. On the other hand, an unsatisfied consumer can lead to negative word-of-mouth, low customer retention, and even legal issues. Therefore, it is essential for developers to identify the factors that affect consumer satisfaction and take necessary steps to improve it.

Research Methodology

The type of research used in this study is quantitative descriptive. The analysis method applied is multiple linear regression with a Likert measuring scale to measure the level of satisfaction of respondents in the Bumi Asri housing complex. In this study, the population studied was 785 people, and the questionnaire was distributed to 89 people as a sample to collect the necessary data.

Research Result

The results of the analysis show that, based on the F test, housing facilities and infrastructure and property prices have a positive and significant influence on customer satisfaction. This indicates that ease of access, available facilities, and competitive prices are important factors in determining customer satisfaction. However, the results of the T test show that the quality of the building, housing location, and environmental conditions do not have a significant effect on consumer satisfaction.

Additional Analysis and Explanation

From the results of this study, it can be concluded that consumers consider more functional and economical aspects in determining their satisfaction. Complete facilities and infrastructure, such as parks, play areas, and other public facilities, are able to increase added value for consumers. Conversely, although the quality of the building is very important, it seems that consumers in the Bumi Asri housing complex prioritize other functional aspects such as accessibility and price.

The location factor is also very influential, but in this context, maybe the location chosen is considered strategic so that consumers do not feel a significant difference. Environmental conditions, such as cleanliness and security, also seem to be not seen as a major factor, perhaps because environmental management is considered adequate by the developer.

Implications of the Study

The findings of this study have several implications for developers and related parties in the property sector. Firstly, developers should prioritize the provision of complete facilities and infrastructure to increase added value for consumers. Secondly, developers should focus on providing competitive prices to attract and retain customers. Thirdly, developers should continue to evaluate the quality of buildings and the environment to ensure that they meet the standards expected by consumers.

Conclusion

In conclusion, property owners in the Bumi Asri housing complex are more focused on aspects of facilities and infrastructure and prices in determining their satisfaction. Developers are advised to pay attention to these factors in further property development and consider feedback from consumers in order to continue to improve the quality of services and products offered. This study provides useful insights for developers and related parties in understanding the needs and expectations of consumers in the property sector.

Recommendations for Future Research

This study provides a foundation for future research in the area of consumer satisfaction in housing property. Some potential areas for future research include:

Investigating the impact of social media on consumer satisfaction in housing property
Examining the role of customer service in determining consumer satisfaction
Analyzing the effect of demographic factors on consumer satisfaction
Investigating the impact of economic conditions on consumer satisfaction

Limitations of the Study

This study has several limitations that should be noted. Firstly, the sample size was relatively small, which may limit the generalizability of the findings. Secondly, the study only focused on one specific housing complex, which may not be representative of other housing complexes. Thirdly, the study only used a quantitative approach, which may not capture the full range of factors that affect consumer satisfaction.

Future Directions

This study provides a foundation for future research in the area of consumer satisfaction in housing property. Some potential future directions include:

Conducting a qualitative study to gain a deeper understanding of the factors that affect consumer satisfaction
Investigating the impact of consumer satisfaction on property values
Examining the role of government policies in affecting consumer satisfaction
Analyzing the effect of technological advancements on consumer satisfaction

Conclusion

In conclusion, this study provides a comprehensive analysis of the factors that affect consumer satisfaction in housing property. The findings of this study have several implications for developers and related parties in the property sector. This study provides a foundation for future research in the area of consumer satisfaction in housing property and highlights the importance of understanding the needs and expectations of consumers in the property sector.
Q&A: Analysis of Factors Affecting Consumer Satisfaction of Housing Property Owners

Introduction

In our previous article, we discussed the analysis of factors affecting consumer satisfaction of housing property owners in the Bumi Asri Medan Housing Complex. In this article, we will provide a Q&A section to further clarify the findings and implications of the study.

Q: What are the main factors that affect consumer satisfaction in housing property?

A: The main factors that affect consumer satisfaction in housing property are housing facilities and infrastructure, property prices, and environmental conditions. However, the study found that consumers prioritize functional and economical aspects, such as accessibility and price, over other factors like building quality and location.

Q: Why do consumers prioritize functional and economical aspects over other factors?

A: Consumers in the Bumi Asri housing complex may prioritize functional and economical aspects because they are more concerned with the practical aspects of living in a housing complex, such as having access to amenities and being able to afford the property. This is in contrast to other factors like building quality and location, which may be seen as less important.

Q: What are the implications of the study for developers and related parties?

A: The study has several implications for developers and related parties in the property sector. Firstly, developers should prioritize the provision of complete facilities and infrastructure to increase added value for consumers. Secondly, developers should focus on providing competitive prices to attract and retain customers. Thirdly, developers should continue to evaluate the quality of buildings and the environment to ensure that they meet the standards expected by consumers.

Q: How can developers improve consumer satisfaction in housing property?

A: Developers can improve consumer satisfaction in housing property by providing complete facilities and infrastructure, offering competitive prices, and maintaining the quality of buildings and the environment. Additionally, developers can consider feedback from consumers and make necessary improvements to meet their needs and expectations.

Q: What are the limitations of the study?

A: The study has several limitations that should be noted. Firstly, the sample size was relatively small, which may limit the generalizability of the findings. Secondly, the study only focused on one specific housing complex, which may not be representative of other housing complexes. Thirdly, the study only used a quantitative approach, which may not capture the full range of factors that affect consumer satisfaction.

Q: What are the future directions for research in this area?

A: Some potential future directions for research in this area include conducting a qualitative study to gain a deeper understanding of the factors that affect consumer satisfaction, investigating the impact of consumer satisfaction on property values, examining the role of government policies in affecting consumer satisfaction, and analyzing the effect of technological advancements on consumer satisfaction.

Q: What are the practical implications of the study for consumers?

A: The study has several practical implications for consumers. Firstly, consumers should prioritize functional and economical aspects when evaluating housing property. Secondly, consumers should consider the provision of complete facilities and infrastructure when making a decision. Thirdly, consumers should be aware of the importance of competitive prices and environmental conditions in determining consumer satisfaction.

Q: What are the policy implications of the study?

A: The study has several policy implications. Firstly, policymakers should consider the importance of providing complete facilities and infrastructure in housing property. Secondly, policymakers should focus on promoting competitive prices and maintaining the quality of buildings and the environment. Thirdly, policymakers should consider the impact of government policies on consumer satisfaction and make necessary adjustments to meet the needs and expectations of consumers.

Conclusion

In conclusion, the Q&A section provides further clarification on the findings and implications of the study. The study highlights the importance of understanding the needs and expectations of consumers in the property sector and provides practical implications for developers, consumers, and policymakers.