The Impact of Communication on Employee Performance and Student Services

Oct 13, 2025 by wbrum.org 125 views

The Influence of Communication to Improve Employee Performance and Student Services in the Student Affairs Faculty of Economics, University of North Sumatra

The Importance of Communication in Improving Employee Performance and Student Services

Communication is the backbone of any organization, serving as the foundation for smooth operation and achievement of common goals. In the context of the Student Affairs Section of the Faculty of Economics, University of North Sumatra, effective communication plays a vital role in enhancing employee performance and student services. The word "communication" originates from the Latin "communis," meaning "building togetherness" or "creating connectedness" between individuals (Stuart, 1983, in Vardiansyah, 2004: 3). Through communication, every member of the organization can collaborate, interact, and help each other effectively.

The Impact of Communication on Employee Performance and Student Services

In the Student Affairs Section, Faculty of Economics, University of North Sumatra, communication is crucial in improving employee performance and service quality to students. Several aspects highlight the significance of communication in this context:

Improving Work Efficiency and Effectiveness

Effective communication among student affairs staff facilitates coordination, decision-making, and task completion. Important information can be conveyed quickly and accurately, minimizing errors and waste of time. This, in turn, enhances work efficiency and effectiveness, allowing staff to focus on providing quality services to students.

Building Employee Motivation and Performance

Open and supportive communication from leadership to staff motivates them to work better. Recognition of achievement and appreciation for contributions encourage morale and increase the sense of ownership of the organization. This, in turn, leads to improved employee performance and a more positive work environment.

Improving Student Satisfaction

Good communication between student staff and students creates a conducive and responsive environment. Rapid response to student questions and complaints, as well as the delivery of clear and accurate information, increases student satisfaction with the services provided. This, in turn, enhances the reputation of the Student Affairs Section and the Faculty of Economics, University of North Sumatra.

Strengthening Relationships between Staff and Students

Harmonious communication creates positive and mutual respect between student staff and students. This leads to a comfortable and collaborative work atmosphere, encouraging the creation of programs and activities that benefit students. By fostering strong relationships, the Student Affairs Section can provide more effective support to students, ultimately enhancing their academic experience.

Strategies to Improve Communication in the Student Affairs

To increase the effectiveness of communication in the Student Affairs, several strategies can be applied:

Building Clear Communication Channels

Establishing clear and easily accessible communication channels is essential. The mechanism for delivering information and complaints needs to be clearly informed, making it easier for students to access information and submit complaints.

Routine Meetings and Discussions

Routine meetings between student staff can serve as a forum for discussing, exchanging information, and solving problems together. This encourages collaboration, fosters a sense of community, and promotes effective communication.

Utilizing Information and Communication Technology

Taking advantage of technology, such as email, website, WhatsApp group, or other online platforms, can facilitate the delivery of information and build more interactive communication. This enables students to access information and submit complaints more easily, promoting a more responsive and supportive environment.

Practicing Staff Communication Skills

Training student staff in effective communication skills, such as public speaking, active listening, and writing skills, improves their ability to interact with students and convey information clearly and easily understood. This, in turn, enhances the quality of service provided to students.

Conclusion

Effective communication is the key to improving employee performance and student services in the Student Affairs Section of the Faculty of Economics, University of North Sumatra. By building open, harmonious, and effective communication, the Student Affairs can create a positive, supportive, and responsive environment for staff and students. This, in turn, has a positive impact on the quality of service, employee performance, and achievement of common goals in advancing the Faculty of Economics, University of North Sumatra.

Recommendations

Based on the findings of this study, the following recommendations are made:

Establish clear communication channels to facilitate the delivery of information and complaints.
Implement routine meetings and discussions to promote collaboration and effective communication.
Utilize information and communication technology to enhance the delivery of information and build more interactive communication.
Provide training to student staff in effective communication skills to improve their ability to interact with students and convey information clearly and easily understood.

By implementing these recommendations, the Student Affairs Section can enhance the quality of service provided to students, improve employee performance, and achieve common goals in advancing the Faculty of Economics, University of North Sumatra.
Frequently Asked Questions (FAQs) on the Influence of Communication to Improve Employee Performance and Student Services

Q&A: Communication in the Student Affairs Section

Q: What is the importance of communication in the Student Affairs Section?

A: Communication is the backbone of any organization, serving as the foundation for smooth operation and achievement of common goals. In the context of the Student Affairs Section, effective communication plays a vital role in enhancing employee performance and student services.

Q: How does communication affect employee performance?

A: Effective communication among student affairs staff facilitates coordination, decision-making, and task completion. This, in turn, enhances work efficiency and effectiveness, allowing staff to focus on providing quality services to students.

Q: What is the impact of communication on student satisfaction?

A: Good communication between student staff and students creates a conducive and responsive environment. Rapid response to student questions and complaints, as well as the delivery of clear and accurate information, increases student satisfaction with the services provided.

Q: How can communication be improved in the Student Affairs Section?

A: Several strategies can be applied to improve communication in the Student Affairs Section, including:

Establishing clear communication channels
Implementing routine meetings and discussions
Utilizing information and communication technology
Providing training to student staff in effective communication skills

Q: What are the benefits of effective communication in the Student Affairs Section?

A: Effective communication in the Student Affairs Section can lead to:

Improved employee performance
Enhanced student satisfaction
Increased quality of service
Achievement of common goals in advancing the Faculty of Economics, University of North Sumatra

Q: How can student staff be trained in effective communication skills?

A: Student staff can be trained in effective communication skills through:

Public speaking workshops
Active listening training
Writing skills development
Role-playing exercises

Q: What is the role of technology in improving communication in the Student Affairs Section?

A: Technology, such as email, website, WhatsApp group, or other online platforms, can facilitate the delivery of information and build more interactive communication. This enables students to access information and submit complaints more easily, promoting a more responsive and supportive environment.

Q: How can the Student Affairs Section measure the effectiveness of communication?

A: The Student Affairs Section can measure the effectiveness of communication through:

Student satisfaction surveys
Employee performance evaluations
Service quality assessments
Feedback from students and staff

Conclusion

Recommendations

Based on the findings of this study, the following recommendations are made:

Establish clear communication channels to facilitate the delivery of information and complaints.
Implement routine meetings and discussions to promote collaboration and effective communication.
Utilize information and communication technology to enhance the delivery of information and build more interactive communication.
Provide training to student staff in effective communication skills to improve their ability to interact with students and convey information clearly and easily understood.