The Effectiveness of Instagram Plesbol Social Media on Information Needs among the CISC Medan Community

Oct 13, 2025 by wbrum.org 114 views

The Effectiveness of Instagram Plesbol Social Media on Information Needs among the CISC Medan Community

Introduction

In today's digital era, social media has become an essential tool for people to access information, connect with others, and express themselves. Among the various social media platforms, Instagram has emerged as one of the most popular platforms, especially among teenagers. The Chelsea Indonesia Community Supporter Club (CISC) Medan, a community of football enthusiasts, has also been actively using Instagram to share information, updates, and news about the club. This study aims to investigate the effectiveness of Instagram Plesbol social media on meeting the information needs of CISC Medan community members.

Theoretical Background

The theory of "uses and gratifications" explains how social media users are looking for the fulfillment of their various needs. In this context, social media not only functions as a means of communication but also as a tool to meet information needs. This study uses the correlational method, which is designed to find the relationship between the variables of the use of social media and the variable fulfillment of information needs.

Methodology

This study uses a multi-stage sampling method, with a combination of purposive sampling and accidental sampling. From the population of CISC Medan members, totaling 214 people, this study took 32 respondents based on the Arikunto formula. The data analysis is carried out through several techniques, including single table analysis, cross table analysis, and hypothesis testing. The hypothesis test uses the formula for the Rank-Order relations by Spearman, which is supported by the Guilford scale.

Results

The results of the analysis showed that there was a strong and significant relationship between the use of the Instagram Plesbol account and meeting information needs among CISC Medan members. The hypothesis proposed in this study, where HA was accepted and Ho was rejected, showed that the use of social media Plesbol had a positive influence on meeting information needs.

Discussion

The findings of this study suggest that Instagram as a social media is not just a place to socialize, but also functions as an important source of information for the community. This shows that the use of social media in the context of community such as CISC Medan can increase the relationship between members and strengthen the sense of solidarity through access to relevant and latest information.

Conclusion

Overall, this research underlines the importance of understanding the effectiveness of social media in meeting the needs of information, especially among adolescents and communities. The use of appropriate platforms such as Instagram can be a very effective tool in maintaining the communication and information needed by community members, as well as optimizing their experience in interacting and participating in community activities.

Implications

The findings of this study have several implications for the CISC Medan community and other similar communities. Firstly, the use of social media can be a powerful tool in increasing the relationship between members and strengthening the sense of solidarity. Secondly, the use of social media can provide access to relevant and latest information, which can be beneficial for community members. Finally, the use of social media can optimize the experience of community members in interacting and participating in community activities.

Limitations

This study has several limitations. Firstly, the sample size is relatively small, which may limit the generalizability of the findings. Secondly, the study only focuses on the CISC Medan community, which may not be representative of other communities. Finally, the study only examines the effectiveness of Instagram Plesbol social media, which may not be applicable to other social media platforms.

Future Research Directions

Future research can build on the findings of this study by examining the effectiveness of other social media platforms, such as Facebook and Twitter. Additionally, future research can investigate the impact of social media on community engagement and participation. Finally, future research can explore the role of social media in promoting community development and social change.

References

Arikunto, S. (2013). Research methodology. Jakarta: PT. Rineka Cipta.
Guilford, J. P. (1954). Psychometric methods. New York: McGraw-Hill.
Spearman, C. (1904). "The proof and measurement of association between two things." The American Journal of Psychology, 15(3), 362-371.

Appendix

Table 1: Descriptive statistics of the respondents
Table 2: Correlation between the use of Instagram Plesbol and meeting information needs
Table 3: Hypothesis testing results
Figure 1: Graph showing the relationship between the use of Instagram Plesbol and meeting information needs
Q&A: The Effectiveness of Instagram Plesbol Social Media on Information Needs among the CISC Medan Community

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the effectiveness of Instagram Plesbol social media on meeting the information needs of CISC Medan community members.

Q: What is the theory used in this study?

A: The theory used in this study is the theory of "uses and gratifications," which explains how social media users are looking for the fulfillment of their various needs.

Q: What is the methodology used in this study?

A: This study uses a multi-stage sampling method, with a combination of purposive sampling and accidental sampling. From the population of CISC Medan members, totaling 214 people, this study took 32 respondents based on the Arikunto formula.

Q: What are the results of the analysis?

A: The results of the analysis showed that there was a strong and significant relationship between the use of the Instagram Plesbol account and meeting information needs among CISC Medan members.

Q: What are the implications of this study?

A: The findings of this study suggest that Instagram as a social media is not just a place to socialize, but also functions as an important source of information for the community. This shows that the use of social media in the context of community such as CISC Medan can increase the relationship between members and strengthen the sense of solidarity through access to relevant and latest information.

Q: What are the limitations of this study?

A: This study has several limitations. Firstly, the sample size is relatively small, which may limit the generalizability of the findings. Secondly, the study only focuses on the CISC Medan community, which may not be representative of other communities. Finally, the study only examines the effectiveness of Instagram Plesbol social media, which may not be applicable to other social media platforms.

Q: What are the future research directions?

A: Future research can build on the findings of this study by examining the effectiveness of other social media platforms, such as Facebook and Twitter. Additionally, future research can investigate the impact of social media on community engagement and participation. Finally, future research can explore the role of social media in promoting community development and social change.

Q: What are the practical implications of this study?

A: The findings of this study have several practical implications for the CISC Medan community and other similar communities. Firstly, the use of social media can be a powerful tool in increasing the relationship between members and strengthening the sense of solidarity. Secondly, the use of social media can provide access to relevant and latest information, which can be beneficial for community members. Finally, the use of social media can optimize the experience of community members in interacting and participating in community activities.

Q: How can the findings of this study be applied in real-world settings?

A: The findings of this study can be applied in real-world settings by community leaders and organizers who want to increase community engagement and participation. By using social media platforms such as Instagram, community leaders can provide access to relevant and latest information, increase the relationship between members, and strengthen the sense of solidarity.

Q: What are the potential benefits of using social media in community settings?

A: The potential benefits of using social media in community settings include increased community engagement and participation, access to relevant and latest information, and strengthened sense of solidarity. Additionally, social media can provide a platform for community members to express themselves, share their ideas and opinions, and connect with others who share similar interests.

Q: What are the potential challenges of using social media in community settings?

A: The potential challenges of using social media in community settings include the risk of misinformation, the potential for social media to be used as a tool for manipulation and control, and the need for community leaders to be aware of the potential risks and benefits of using social media in community settings.