SWOT Analysis of Pure Milk Business

Oct 13, 2025 by wbrum.org 55 views

Introduction

The small business sector in Indonesia continues to grow every year, with the food and beverage industry being one of the fastest-growing sectors. Among the various types of businesses, the pure milk business is one that attracts many entrepreneurs due to its broad and easily managed market opportunity, aligning with the lifestyle of modern society today. This research aims to determine the right business development strategy to advance the pure milk of the kakilima, located on Jalan Dr. Mansyur Simpang Red Light.

Research Methodology

This study employed a descriptive qualitative research method, collecting data through observation, interviews, documentation studies, and literature studies. The data analysis technique used was SWOT analysis, which involves the IFAS matrix, EFAS, external internal matrix, SWOT diagram, and SWOT matrix. The informants in this study included key informants, primary, and complementary informants.

SWOT Analysis of Pure Milk Business

Strengths

High quality pure milk: The pure milk of the kakilima is known for its high quality, which is a significant strength in the market.
Strategic location at the red light intersection of Jalan Dr. Mansyur: The location of the business is strategic, making it easily accessible to customers.
Having loyal loyal customers: The business has a loyal customer base, which is essential for sustainable growth.
The experience and expertise of the owner in managing the pure milk business: The owner's experience and expertise in managing the pure milk business are significant strengths.

Weaknesses

Limited capital to expand business: The business has limited capital, which restricts its ability to expand.
Lack of effective promotion and marketing: The business lacks effective promotion and marketing strategies, making it difficult to reach a wider audience.
Do not have a website and social media to expand market reach: The business does not have a website or social media presence, limiting its ability to expand its market reach.

Opportunities

Increased public awareness about the importance of pure milk consumption: The increasing awareness of the importance of pure milk consumption presents an opportunity for the business to grow.
A healthy lifestyle trend that drives the demand for pure milk: The growing trend of healthy lifestyles drives the demand for pure milk, presenting an opportunity for the business to capitalize on this trend.
Opportunities to establish partnerships with food and beverage stores around: The business has opportunities to establish partnerships with food and beverage stores around, expanding its market reach.
The development of technology that makes it possible to expand online marketing: The development of technology makes it possible for the business to expand its online marketing efforts.

Threats

Competition from other pure milk businesses that are getting tougher: The increasing competition from other pure milk businesses presents a threat to the business.
Fluctuations in the price of cow's milk and other raw materials: The fluctuations in the price of cow's milk and other raw materials present a threat to the business.
The possibility of the emergence of new processed dairy products that are more attractive: The emergence of new processed dairy products that are more attractive presents a threat to the business.

Recommended Development Strategy

Based on the SWOT analysis, the following strategies are recommended for developing the pure dairy business:

Market Development

Conduct market research to identify potential new target markets: Conduct market research to identify potential new target markets and expand the business's market reach.
Establish cooperation with food and beverage stores to market products: Establish cooperation with food and beverage stores to market products and expand the business's market reach.
Conduct promotions and events to improve brand awareness: Conduct promotions and events to improve brand awareness and attract new customers.

Product Development

Add new product variants such as yogurt, cheese, or soy milk: Add new product variants such as yogurt, cheese, or soy milk to expand the business's product offerings and attract new customers.
Improve product quality and packaging to increase competitiveness: Improve product quality and packaging to increase competitiveness and attract new customers.
Conduct product innovations to meet the needs of the market that continues to grow: Conduct product innovations to meet the needs of the market that continues to grow and expand the business's product offerings.

Market Penetration

Increasing customer loyalty through a special loyalty program and promo: Increasing customer loyalty through a special loyalty program and promo to retain existing customers and attract new ones.
Build a good relationship with customers to get feedback and suggestions: Build a good relationship with customers to get feedback and suggestions and improve the business's products and services.
Expanding marketing reach by using social media and websites: Expanding marketing reach by using social media and websites to attract new customers and expand the business's market reach.

Conclusion

Pure milk is a great potential to develop into a successful business. Through the application of appropriate development strategies, this business can increase market share, expand business reach, and achieve sustainable growth. The application of the SO strategy from the SWOT matrix can help in achieving these goals by utilizing existing strengths and utilizing open opportunities.

Q: What are the key factors that contribute to the success of a pure milk business?

A: The key factors that contribute to the success of a pure milk business include high-quality products, strategic location, loyal customers, and effective marketing and promotion strategies.

Q: How can a pure milk business differentiate itself from competitors?

A: A pure milk business can differentiate itself from competitors by offering high-quality products, unique flavors, and innovative packaging. Additionally, building strong relationships with customers and establishing a strong online presence can also help differentiate the business.

Q: What are the benefits of conducting market research for a pure milk business?

A: Conducting market research can help a pure milk business identify potential new target markets, understand customer needs and preferences, and develop effective marketing and promotion strategies.

Q: How can a pure milk business expand its market reach?

A: A pure milk business can expand its market reach by establishing partnerships with food and beverage stores, conducting promotions and events, and using social media and websites to attract new customers.

Q: What are the challenges faced by a pure milk business in terms of marketing and promotion?

A: A pure milk business may face challenges in terms of marketing and promotion, including limited budget, lack of effective marketing strategies, and difficulty in reaching a wider audience.

Q: How can a pure milk business improve its product quality and packaging?

A: A pure milk business can improve its product quality and packaging by investing in high-quality equipment and materials, conducting regular quality control checks, and innovating packaging designs to make the products more attractive and convenient to consume.

Q: What are the benefits of establishing a strong online presence for a pure milk business?

A: Establishing a strong online presence can help a pure milk business reach a wider audience, increase brand awareness, and attract new customers.

Q: How can a pure milk business build strong relationships with customers?

A: A pure milk business can build strong relationships with customers by providing excellent customer service, responding to customer feedback and suggestions, and offering loyalty programs and promotions to retain existing customers.

Q: What are the key takeaways from the SWOT analysis of a pure milk business?

A: The key takeaways from the SWOT analysis of a pure milk business include the need to utilize existing strengths, such as high-quality products and loyal customers, and to capitalize on open opportunities, such as the growing trend of healthy lifestyles.

Q: How can a pure milk business achieve sustainable growth?

A: A pure milk business can achieve sustainable growth by developing effective marketing and promotion strategies, expanding its market reach, and innovating products and services to meet the needs of the market.

Q: What are the potential risks and challenges faced by a pure milk business?

A: A pure milk business may face potential risks and challenges, including competition from other pure milk businesses, fluctuations in the price of cow's milk and other raw materials, and the emergence of new processed dairy products that are more attractive.

Q: How can a pure milk business mitigate the risks and challenges faced by the business?

A: A pure milk business can mitigate the risks and challenges faced by the business by developing effective risk management strategies, diversifying its products and services, and investing in research and development to stay ahead of the competition.