Sugar Consumption per Month

Oct 13, 2025 by wbrum.org 52 views

Introduction

The purchasing behavior of consumers in the market is influenced by various factors, including socio-economic factors. In the context of sugar purchasing, understanding these factors is crucial for sugar producers and marketers to develop effective marketing strategies. This study aims to analyze the characteristics of consumers who buy sugar, both branded and not branded, in Medan Petisah District. The study also explores the socio-economic factors that influence consumer purchasing decisions in modern markets and traditional markets.

Methodology

The method used to determine the sample in this study is accidental sampling, which is a non-probability sampling technique. This method is used when the population is large and difficult to access. The data analysis is carried out using descriptive methods and binary logistics regression analysis. The descriptive methods provide an overview of the characteristics of the consumers, while the binary logistics regression analysis examines the relationship between the socio-economic factors and the purchasing behavior of consumers.

Consumer Characteristics

The results of the study show that consumers who bought the most sugar, both branded and not, came from the age group 30-34 years. This age group is considered to be in young adulthood, and it is likely that they are more involved in the decision to purchase sugar. The dominant level of education among consumers is at the undergraduate level, which can indicate that education affects their knowledge and awareness of the products they buy.

In addition, the most common number of consumer dependents is 3-5 people. This might show the lifestyle of a small family that prioritizes daily needs and creates stable demand for sugar. In terms of income, groups with an income between Rp 5,500,000 - Rp 8,500,000 are the largest in terms of sugar purchases. This confirms that financial capacity plays an important role in consumer purchasing decisions.

Sugar Consumption per Month

In terms of consumption, the majority of consumers buy sugar in the amount of 2-4 kg per month. This consumption pattern can be influenced by daily household needs and cooking habits, which lead to the use of sugar in various types of food and drinks. The consumption of sugar is also influenced by the availability of sugar in the market, with consumers preferring to buy sugar in bulk to save money.

Effect of Socio-Economic Factors

The logistics regression analysis conducted in this study found that the level of consumer income had a significant influence on their decisions in buying branded sugar and not branded. Consumers with higher income tend to choose branded sugar which is often considered to have better quality. Conversely, consumers with lower income may prefer no branded sugar which is often more affordable. This finding suggests that income is a critical factor in determining the purchasing behavior of consumers.

Education and Sugar Purchasing

The study also found that education has a significant influence on the purchasing behavior of consumers. Consumers with higher education levels tend to prefer branded sugar, which is often considered to have better quality. This finding suggests that education plays a critical role in shaping consumer preferences and purchasing behavior.

Number of Dependents and Sugar Purchasing

The study also found that the number of dependents has a significant influence on the purchasing behavior of consumers. Consumers with more dependents tend to prefer no branded sugar, which is often more affordable. This finding suggests that the number of dependents is an important factor in determining the purchasing behavior of consumers.

Income and Sugar Purchasing

The study also found that income has a significant influence on the purchasing behavior of consumers. Consumers with higher income tend to prefer branded sugar, which is often considered to have better quality. This finding suggests that income is a critical factor in determining the purchasing behavior of consumers.

Conclusion

From the results of this study, it can be concluded that socio-economic factors such as age, education, number of dependents, and income greatly affect consumer decisions in buying sugar. Sugar producers and marketers need to consider the characteristics of this consumer to improve their marketing strategies, both in modern and traditional markets. Understanding demographics and consumption behavior can help in optimizing the products offered and increasing consumer satisfaction.

Recommendations

Based on the findings of this study, the following recommendations are made:

Sugar producers and marketers should consider the socio-economic factors that influence consumer purchasing decisions when developing marketing strategies.
Sugar producers and marketers should target consumers with higher income and education levels with branded sugar products.
Sugar producers and marketers should target consumers with lower income and education levels with no branded sugar products.
Sugar producers and marketers should consider the number of dependents when developing marketing strategies.
Sugar producers and marketers should consider the availability of sugar in the market when developing marketing strategies.

Limitations of the Study

This study has several limitations. Firstly, the study only focuses on the socio-economic factors that influence consumer purchasing decisions in Medan Petisah District. Secondly, the study only considers the purchasing behavior of consumers in modern markets and traditional markets. Thirdly, the study only uses accidental sampling as the method of determining the sample.

Future Research Directions

Future research should consider the following directions:

Conducting a study on the socio-economic factors that influence consumer purchasing decisions in other regions.
Conducting a study on the purchasing behavior of consumers in other markets, such as online markets.
Conducting a study on the influence of other factors, such as culture and lifestyle, on consumer purchasing decisions.

References

[1] [Author's Name]. (Year). Title of the Study. Journal Name, Volume(Issue), pp-pp.
[2] [Author's Name]. (Year). Title of the Study. Journal Name, Volume(Issue), pp-pp.
[3] [Author's Name]. (Year). Title of the Study. Journal Name, Volume(Issue), pp-pp.

Note: The references should be in the format of APA style.

Q: What are the socio-economic factors that affect consumer purchasing decisions in buying sugar?

A: The socio-economic factors that affect consumer purchasing decisions in buying sugar include age, education, number of dependents, and income.

Q: How does age affect consumer purchasing decisions in buying sugar?

A: The study found that consumers who bought the most sugar, both branded and not, came from the age group 30-34 years. This age group is considered to be in young adulthood, and it is likely that they are more involved in the decision to purchase sugar.

Q: How does education affect consumer purchasing decisions in buying sugar?

A: The study found that the dominant level of education among consumers is at the undergraduate level, which can indicate that education affects their knowledge and awareness of the products they buy. Consumers with higher education levels tend to prefer branded sugar, which is often considered to have better quality.

Q: How does the number of dependents affect consumer purchasing decisions in buying sugar?

A: The study found that the most common number of consumer dependents is 3-5 people. This might show the lifestyle of a small family that prioritizes daily needs and creates stable demand for sugar. Consumers with more dependents tend to prefer no branded sugar, which is often more affordable.

Q: How does income affect consumer purchasing decisions in buying sugar?

A: The study found that groups with an income between Rp 5,500,000 - Rp 8,500,000 are the largest in terms of sugar purchases. This confirms that financial capacity plays an important role in consumer purchasing decisions. Consumers with higher income tend to prefer branded sugar, which is often considered to have better quality.

Q: What are the implications of the study's findings for sugar producers and marketers?

A: The study's findings suggest that sugar producers and marketers need to consider the socio-economic factors that influence consumer purchasing decisions when developing marketing strategies. They should target consumers with higher income and education levels with branded sugar products and target consumers with lower income and education levels with no branded sugar products.

Q: What are the limitations of the study?

A: The study has several limitations. Firstly, the study only focuses on the socio-economic factors that influence consumer purchasing decisions in Medan Petisah District. Secondly, the study only considers the purchasing behavior of consumers in modern markets and traditional markets. Thirdly, the study only uses accidental sampling as the method of determining the sample.

Q: What are the future research directions?

A: Future research should consider the following directions:

Conducting a study on the socio-economic factors that influence consumer purchasing decisions in other regions.
Conducting a study on the purchasing behavior of consumers in other markets, such as online markets.
Conducting a study on the influence of other factors, such as culture and lifestyle, on consumer purchasing decisions.

Q: What are the practical implications of the study's findings for policymakers and business leaders?

A: The study's findings suggest that policymakers and business leaders should consider the socio-economic factors that influence consumer purchasing decisions when developing policies and marketing strategies. They should target consumers with higher income and education levels with branded sugar products and target consumers with lower income and education levels with no branded sugar products.

Q: What are the potential applications of the study's findings in other fields?

A: The study's findings can be applied in other fields, such as marketing, consumer behavior, and public policy. The study's findings can be used to develop marketing strategies that target specific consumer segments and to develop policies that take into account the socio-economic factors that influence consumer purchasing decisions.

Q: What are the potential limitations of the study's findings?

A: The study's findings may not be generalizable to other regions or markets. The study's findings may also be influenced by the specific context of the study, such as the socio-economic characteristics of the consumers in Medan Petisah District.

Q: What are the potential future research directions?

A: Future research should consider the following directions:

Conducting a study on the socio-economic factors that influence consumer purchasing decisions in other regions.
Conducting a study on the purchasing behavior of consumers in other markets, such as online markets.
Conducting a study on the influence of other factors, such as culture and lifestyle, on consumer purchasing decisions.

Q: What are the potential implications of the study's findings for consumer welfare?

A: The study's findings suggest that consumer welfare may be influenced by the socio-economic factors that affect consumer purchasing decisions. Consumers with higher income and education levels may have better access to branded sugar products, while consumers with lower income and education levels may have limited access to these products.

Q: What are the potential implications of the study's findings for business leaders?

A: The study's findings suggest that business leaders should consider the socio-economic factors that influence consumer purchasing decisions when developing marketing strategies. They should target consumers with higher income and education levels with branded sugar products and target consumers with lower income and education levels with no branded sugar products.

Q: What are the potential implications of the study's findings for policymakers?

A: The study's findings suggest that policymakers should consider the socio-economic factors that influence consumer purchasing decisions when developing policies. They should target consumers with higher income and education levels with branded sugar products and target consumers with lower income and education levels with no branded sugar products.