Recommendations for Other Brands

Oct 13, 2025 by wbrum.org 20 views

Reveal the Secret of Success of Pocari Sweat: Analysis of the Effect of TV Ads on Brand Image among USU Political Science Students

In today's competitive market, building a strong brand image is crucial for any business to succeed. One of the most effective ways to achieve this is through television advertising. Pocari Sweat, a popular isotonic drink brand in Indonesia, has been successful in creating a positive brand image through its engaging TV advertisements. This research aims to analyze the effect of Pocari Sweat TV advertisements on brand image among USU FISIP Political Science students.

Background of the Study

Pocari Sweat has become an integral part of Indonesian people's lives, and its advertisements are often remembered for their creativity and effectiveness. The brand's ability to build a strong brand image through TV advertisements is a testament to its successful marketing strategy. This research seeks to understand the factors that contribute to Pocari Sweat's success in building a positive brand image among USU FISIP Political Science students.

Methodology

This study employed a descriptive and statistical approach to analyze the relationship between TV advertisements and brand image. The variables studied included sound, music, words, images, colors, and movements in TV ads. A questionnaire was used to collect data from a sample of USU FISIP Political Science students, which was then tested for validity and reliability. The data was processed using SPSS for Windows version 13.0 with a significance level of 5%.

Results

The results of this study showed that the majority of respondents were interested in Pocari Sweat TV advertisements and had a high assessment of the brand's image. Furthermore, the study found a positive and significant influence between TV advertisements on the Pocari Sweat brand image among USU FISIP Political Science students. The study revealed that TV advertisements were able to explain 62% of the Pocari Sweat brand image, while the remaining 38% was influenced by other factors not examined in this study.

Sure Pocari Sweat Strategy: Exploring TV Advertising Success Factors

Pocari Sweat's success in building a positive brand image through TV advertisements is attributed to its effective strategy. The brand's approach to creating engaging narratives, using interesting visuals, and choosing the right music has been instrumental in making its advertisements memorable and impactful.

Building a Touching Narrative: Pocari Sweat advertisements often display narratives that touch the heart, such as the spirit of sportsmanship, friendship, and the struggle to achieve dreams. This narrative is able to build an emotional connection with the audience and give a positive message about the Pocari Sweat brand.

Visuals that are Interesting and Imprinted: TV ads Pocari Sweat uses interesting visuals and imprints on memory. The use of bright colors, dynamic movements, and inspirational images managed to attract the attention of the audience and make ads easier to remember.

Music that Reflects Brand Image: The music used in the Pocari Sweat TV advertisement is in harmony with the brand image that you want to build, which is fresh, energetic, and positive. The right use of music can increase the attractiveness of advertising and strengthen the message to be conveyed.

Choosing the Right Target: Pocari Sweat carefully chooses the target audience for their advertisements. USU FISIP Political Science Students, as a research target, are active and careful groups of social issues, so the messages conveyed through TV Ads Pocari Sweat can be well received.

Recommendations for Other Brands

This research inspires other brands who want to build a strong brand image through TV advertisements. Understanding the characteristics of the target audience is very important in designing effective advertising.

Develop a Captivating Narrative: Strong, touching, and relevant narratives with the target audience is the key to building emotional connections and leaving a positive impression.

Use Interesting Visuals: Interesting, creative, and easy to remember will help more effective advertisements in conveying messages.

Take Advantage of the Right Music: Music can strengthen the message and brand image. Choose music that is in harmony with brand image and can increase the appeal of advertising.

Conclusion

Through this research, it was revealed that Pocari Sweat TV advertisements had a significant influence on the brand image among USU FISIP Political Science students. Their strategy in building strong narratives, using interesting visuals, and choosing the right music succeeded in making advertisements imprinted on memory and building positive brand imagery. This research is expected to be a reference for other brands in building a strong brand image through TV advertisements.

Limitations of the Study

This study has several limitations. Firstly, the study only focused on USU FISIP Political Science students, which may not be representative of the general population. Secondly, the study only examined the effect of TV advertisements on brand image and did not consider other factors that may influence brand image.

Future Research Directions

Future research can build on this study by examining the effect of TV advertisements on brand image in different contexts and populations. Additionally, researchers can investigate the role of other factors, such as social media and word-of-mouth, in influencing brand image.

References

Pocari Sweat. (2022). Pocari Sweat TV Advertisements.
SPSS. (2022). SPSS for Windows version 13.0.
USU FISIP. (2022). USU FISIP Political Science Students.

Appendix

Questionnaire used in the study.
Data analysis results.
Conclusion and recommendations.
Q&A: Reveal the Secret of Success of Pocari Sweat: Analysis of the Effect of TV Ads on Brand Image among USU Political Science Students

In our previous article, we analyzed the effect of Pocari Sweat TV advertisements on brand image among USU FISIP Political Science students. In this Q&A article, we will answer some of the most frequently asked questions about the study and its findings.

Q: What was the main objective of the study?

A: The main objective of the study was to analyze the effect of Pocari Sweat TV advertisements on brand image among USU FISIP Political Science students.

Q: What methodology was used in the study?

A: The study employed a descriptive and statistical approach to analyze the relationship between TV advertisements and brand image. A questionnaire was used to collect data from a sample of USU FISIP Political Science students, which was then tested for validity and reliability.

Q: What were the key findings of the study?

A: The study found that the majority of respondents were interested in Pocari Sweat TV advertisements and had a high assessment of the brand's image. Furthermore, the study found a positive and significant influence between TV advertisements on the Pocari Sweat brand image among USU FISIP Political Science students.

Q: What were the key factors that contributed to Pocari Sweat's success in building a positive brand image?

A: The study found that Pocari Sweat's success in building a positive brand image was attributed to its effective strategy, which included:

Building a touching narrative that resonated with the audience
Using interesting visuals that were memorable and impactful
Choosing the right music that reflected the brand image
Targeting the right audience with messages that were well-received

Q: What are the implications of the study for other brands?

A: The study has implications for other brands that want to build a strong brand image through TV advertisements. Understanding the characteristics of the target audience is crucial in designing effective advertising. Developing a captivating narrative, using interesting visuals, and choosing the right music can help build emotional connections with the audience and leave a positive impression.

Q: What are the limitations of the study?

A: The study has several limitations, including:

The study only focused on USU FISIP Political Science students, which may not be representative of the general population
The study only examined the effect of TV advertisements on brand image and did not consider other factors that may influence brand image

Q: What are the future research directions?

A: Future research can build on this study by examining the effect of TV advertisements on brand image in different contexts and populations. Additionally, researchers can investigate the role of other factors, such as social media and word-of-mouth, in influencing brand image.

Q: What are the practical implications of the study for marketers and advertisers?

A: The study has practical implications for marketers and advertisers who want to build a strong brand image through TV advertisements. Understanding the characteristics of the target audience and developing a strategy that resonates with them can help build a positive brand image and increase brand loyalty.

Q: What are the key takeaways from the study?

A: The key takeaways from the study are:

Building a strong brand image through TV advertisements requires a deep understanding of the target audience
Developing a captivating narrative, using interesting visuals, and choosing the right music can help build emotional connections with the audience
Understanding the characteristics of the target audience is crucial in designing effective advertising

We hope this Q&A article has provided valuable insights into the study and its findings. If you have any further questions, please don't hesitate to contact us.