Partial Regression Test Results

Oct 13, 2025 by wbrum.org 133 views

Introduction

In today's highly competitive business landscape, companies are constantly seeking innovative strategies to increase sales and maintain existing customers. The rapid pace of globalization has created a dynamic and uncertain business environment, where companies must be able to respond quickly to changing market conditions. One key aspect of maintaining a competitive edge is building and maintaining strong relationships with customers. This is particularly important in the digital printing industry, where companies like Sentosa Digital Printing Medan must differentiate themselves from competitors to attract and retain customers.

Background of the Study

Sentosa Digital Printing Medan is a leading company in the digital printing industry, utilizing cutting-edge technology to print data and images on various physical media. As a key player in this industry, Sentosa Digital Printing Medan must continually adapt to changing market conditions and customer needs to remain competitive. This study aims to analyze the effect of prices, product quality, and services on customer repurchase interests at Sentosa Digital Printing Medan. By understanding the factors that influence customer loyalty, Sentosa Digital Printing Medan can develop targeted strategies to increase customer satisfaction and retention.

Methodology

This study employed a quantitative approach, using a sample of 87 respondents who were customers of Sentosa Digital Printing Medan. The accidental sampling method was used, based on the Slavin formula, to select the respondents. Data was collected through the distribution of questionnaires to the respondents, which were then analyzed using multiple linear regression analysis with the SPSS program. The results of the analysis were used to determine the effect of prices, product quality, and services on customer repurchase interests.

Results

The results of this study showed that both partially and simultaneously, independent variables (prices, product quality, and service) have a positive and significant influence on customer interest to re-shop at Sentosa Digital Printing Medan. The R² value obtained in this study is 0.851, which indicates that the independent variable can explain its effect on the dependent variable of 85.1%. This suggests that prices, product quality, and services are significant factors in determining customer loyalty.

Partial Regression Test Results

The results of the partial regression tests showed that each variable, namely price, product quality, and service, contributes significantly to consumer repurchase interests. This suggests that consumers who receive positive experiences related to competitive prices, high-quality products, and satisfying services are more likely to be interested in returning to shop at Sentosa Digital Printing Medan.

Further Analysis

Further analysis of the data revealed that 56 respondents expressed interest in returning to shop at Sentosa Digital Printing Medan, while 31 other respondents said they would not return. This finding highlights the importance of prices, product quality, and services in determining customer decisions to re-shop.

Conclusion

The results of this study have significant implications for Sentosa Digital Printing Medan and other companies in the digital printing industry. The findings suggest that maintaining and improving the quality of services and products offered, as well as implementing a competitive pricing strategy, are essential for increasing customer satisfaction and encouraging loyalty. By prioritizing these factors, companies can not only maintain existing customers but also attract new customers, ultimately leading to positive impacts on future business growth.

Recommendations

Based on the findings of this study, the following recommendations are made:

Sentosa Digital Printing Medan should continue to maintain and improve the quality of services and products offered.
The company should implement a competitive pricing strategy to increase customer satisfaction and encourage loyalty.
Sentosa Digital Printing Medan should prioritize building and maintaining strong relationships with customers through effective communication and customer service.
The company should continually monitor and adapt to changing market conditions and customer needs to remain competitive.

Limitations of the Study

This study has several limitations that should be noted. Firstly, the sample size was relatively small, which may limit the generalizability of the findings. Secondly, the study only focused on the effect of prices, product quality, and services on customer repurchase interests, and did not consider other factors that may influence customer loyalty. Finally, the study was conducted in a specific context, and the findings may not be applicable to other companies or industries.

Future Research Directions

Future research should aim to build on the findings of this study by exploring other factors that influence customer loyalty, such as promotion and location. Additionally, studies should be conducted in different contexts and industries to increase the generalizability of the findings. Furthermore, researchers should investigate the impact of digital marketing strategies on customer loyalty and retention.

Conclusion

In conclusion, this study provides valuable insights into the factors that influence customer loyalty in the digital printing industry. The findings suggest that prices, product quality, and services are significant factors in determining customer loyalty, and that companies should prioritize building and maintaining strong relationships with customers. By understanding the factors that influence customer loyalty, companies can develop targeted strategies to increase customer satisfaction and retention, ultimately leading to positive impacts on future business growth.

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the effect of prices, product quality, and services on customer repurchase interests at Sentosa Digital Printing Medan.

Q: What is the significance of this study?

A: This study is significant because it provides valuable insights into the factors that influence customer loyalty in the digital printing industry. The findings of this study can be used by Sentosa Digital Printing Medan and other companies in the industry to develop targeted strategies to increase customer satisfaction and retention.

Q: What is the methodology used in this study?

A: The methodology used in this study is quantitative, using a sample of 87 respondents who were customers of Sentosa Digital Printing Medan. The accidental sampling method was used, based on the Slavin formula, to select the respondents. Data was collected through the distribution of questionnaires to the respondents, which were then analyzed using multiple linear regression analysis with the SPSS program.

Q: What are the results of this study?

A: The results of this study show that both partially and simultaneously, independent variables (prices, product quality, and service) have a positive and significant influence on customer interest to re-shop at Sentosa Digital Printing Medan. The R² value obtained in this study is 0.851, which indicates that the independent variable can explain its effect on the dependent variable of 85.1%.

Q: What are the implications of this study?

A: The implications of this study are that Sentosa Digital Printing Medan and other companies in the digital printing industry should prioritize building and maintaining strong relationships with customers through effective communication and customer service. The company should also implement a competitive pricing strategy to increase customer satisfaction and encourage loyalty.

Q: What are the limitations of this study?

A: The limitations of this study are that the sample size was relatively small, which may limit the generalizability of the findings. Additionally, the study only focused on the effect of prices, product quality, and services on customer repurchase interests, and did not consider other factors that may influence customer loyalty.

Q: What are the future research directions?

A: Future research should aim to build on the findings of this study by exploring other factors that influence customer loyalty, such as promotion and location. Additionally, studies should be conducted in different contexts and industries to increase the generalizability of the findings.

Q: What are the recommendations for Sentosa Digital Printing Medan?

A: The recommendations for Sentosa Digital Printing Medan are to continue to maintain and improve the quality of services and products offered, and to implement a competitive pricing strategy to increase customer satisfaction and encourage loyalty.

Q: What are the benefits of this study?

A: The benefits of this study are that it provides valuable insights into the factors that influence customer loyalty in the digital printing industry, and that it can be used by Sentosa Digital Printing Medan and other companies in the industry to develop targeted strategies to increase customer satisfaction and retention.

Q: What are the potential applications of this study?

A: The potential applications of this study are that it can be used by Sentosa Digital Printing Medan and other companies in the digital printing industry to develop targeted strategies to increase customer satisfaction and retention. Additionally, the study can be used by researchers and academics to explore other factors that influence customer loyalty in different contexts and industries.

Q: What are the potential limitations of this study?

A: The potential limitations of this study are that the sample size was relatively small, which may limit the generalizability of the findings. Additionally, the study only focused on the effect of prices, product quality, and services on customer repurchase interests, and did not consider other factors that may influence customer loyalty.

Q: What are the potential future research directions?

A: The potential future research directions are that researchers should aim to build on the findings of this study by exploring other factors that influence customer loyalty, such as promotion and location. Additionally, studies should be conducted in different contexts and industries to increase the generalizability of the findings.