Orientation on opportunities

Oct 13, 2025 by wbrum.org 89 views

Effect of Entrepreneurial Competencies and Entrepreneurial Attitudes on the Success of Generation Z Business Amid Pandemi Covid-19 (Case Study of USU FEB Management Students)

Introduction

The COVID-19 pandemic has brought about significant changes to various aspects of life, including the business world. In the midst of this difficulty, Generation Z has shown remarkable toughness and creativity in building their businesses. This study aims to reveal the effect of entrepreneurial competencies and entrepreneurial attitudes on the success of USU FEB management student businesses in the midst of the COVID-19 pandemic.

Background

The COVID-19 pandemic has presented numerous challenges to businesses worldwide, including those owned and operated by Generation Z. However, despite these challenges, many Generation Z entrepreneurs have shown remarkable resilience and creativity in building their businesses. This study seeks to understand the factors that contribute to the success of Generation Z businesses during this period.

Methodology

This study involved 73 USU FEB management students as respondents, chosen using purposive sampling techniques from a population of 278 students. Data was collected through interviews and questionnaires, and analyzed using multiple linear regression.

Results

The results of this study showed that together, entrepreneurial competence and entrepreneurial attitudes had a positive and significant effect on the success of USU FEB management student businesses. This means that the higher the competence and entrepreneurial attitudes they have, the greater the opportunity for their business success.

Further analysis showed that entrepreneurial competencies and entrepreneurial attitudes also have positive and significant positive influences on the success of USU FEB's students' businesses. This means that both competencies and entrepreneurial attitudes independently play an important role in achieving business success.

Why is the Competence and Entrepreneurial Attitude Important?

Entrepreneurial competence refers to the ability and knowledge needed to run a business effectively. This competency includes:

Managerial ability: The ability to manage resources, plan, manage, and control business.
Marketing expertise: Understanding the target markets, promotional strategies, and sales techniques.
Finance: The ability to manage finances, make financial reports, and make financial decisions.
Technology: The ability to utilize technology to improve business efficiency and effectiveness.

Entrepreneurial attitude is a characteristic that supports business success. This attitude includes:

Orientation on opportunities: The ability to take risks and see new opportunities in the midst of difficulties.
Perseverance: High dedication and unyielding in facing challenges.
Creativity and innovation: The ability to create new ideas and innovative solutions.
Leadership: The ability to motivate yourself and others to achieve common goals.

Implications for Generation Z

This research has important implications for Generation Z who want to build a business. Here are some important points:

Improve entrepreneurial competence: Generation Z needs to focus on developing their entrepreneurial competencies, ranging from management, marketing, finance, to the use of technology.
Develop entrepreneurial attitudes: Positive entrepreneurial attitudes such as orientation to opportunities, perseverance, creativity, and leadership will be an important capital in facing the challenges of the business world.
Take advantage of technology: Generation Z has an advantage in utilizing technology. They can take advantage of digital platforms to build online businesses and reach a wider target market.

Conclusion

This study shows that entrepreneurial competence and entrepreneurial attitudes are the key to the success of Generation Z businesses in the midst of the COVID-19 pandemic. Generation Z who is able to hone competence and develop an entrepreneurial attitude has a greater opportunity to succeed in building a strong and sustainable business.

Recommendations

Based on the findings of this study, the following recommendations are made:

Entrepreneurship education: Educational institutions should incorporate entrepreneurship education into their curricula to equip students with the necessary skills and knowledge to succeed in business.
Mentorship programs: Mentorship programs should be established to provide guidance and support to Generation Z entrepreneurs.
Access to resources: Access to resources such as funding, technology, and networks should be made available to Generation Z entrepreneurs to help them build and grow their businesses.

Limitations

This study has several limitations, including:

Sample size: The sample size of this study was relatively small, which may limit the generalizability of the findings.
Data collection method: The data collection method used in this study was limited to interviews and questionnaires, which may not capture the full range of factors that contribute to the success of Generation Z businesses.

Future Research Directions

Future research should aim to:

Examine the role of other factors: Examine the role of other factors that contribute to the success of Generation Z businesses, such as access to resources, networks, and funding.
Investigate the impact of COVID-19: Investigate the impact of the COVID-19 pandemic on Generation Z businesses and identify strategies for mitigating its effects.
Develop effective entrepreneurship education: Develop effective entrepreneurship education programs that equip students with the necessary skills and knowledge to succeed in business.
Frequently Asked Questions (FAQs) about the Effect of Entrepreneurial Competencies and Entrepreneurial Attitudes on the Success of Generation Z Business Amid Pandemi Covid-19

Q: What is the main focus of this study?

A: The main focus of this study is to examine the effect of entrepreneurial competencies and entrepreneurial attitudes on the success of Generation Z businesses in the midst of the COVID-19 pandemic.

Q: What is entrepreneurial competence?

A: Entrepreneurial competence refers to the ability and knowledge needed to run a business effectively. This competency includes managerial ability, marketing expertise, finance, and technology.

Q: What is entrepreneurial attitude?

A: Entrepreneurial attitude is a characteristic that supports business success. This attitude includes orientation on opportunities, perseverance, creativity, and leadership.

Q: How does entrepreneurial competence affect business success?

A: Entrepreneurial competence has a positive and significant effect on business success. The higher the competence, the greater the opportunity for business success.

Q: How does entrepreneurial attitude affect business success?

A: Entrepreneurial attitude also has a positive and significant effect on business success. The higher the attitude, the greater the opportunity for business success.

Q: What are the implications of this study for Generation Z entrepreneurs?

A: This study has important implications for Generation Z entrepreneurs. They need to focus on developing their entrepreneurial competencies and attitudes to succeed in business.

Q: What are some strategies for improving entrepreneurial competence?

A: Some strategies for improving entrepreneurial competence include:

Developing managerial skills
Improving marketing expertise
Enhancing financial management skills
Utilizing technology to improve business efficiency and effectiveness

Q: What are some strategies for developing entrepreneurial attitude?

A: Some strategies for developing entrepreneurial attitude include:

Developing a growth mindset
Cultivating a sense of adventure and risk-taking
Fostering creativity and innovation
Building leadership skills

Q: How can Generation Z entrepreneurs take advantage of technology to improve their business?

A: Generation Z entrepreneurs can take advantage of technology by:

Utilizing digital platforms to build online businesses
Leveraging social media to reach a wider target market
Using data analytics to inform business decisions
Implementing e-commerce solutions to improve sales and customer engagement

Q: What are some limitations of this study?

A: Some limitations of this study include:

Sample size: The sample size of this study was relatively small, which may limit the generalizability of the findings.
Data collection method: The data collection method used in this study was limited to interviews and questionnaires, which may not capture the full range of factors that contribute to the success of Generation Z businesses.

Q: What are some future research directions?

A: Some future research directions include:

Examining the role of other factors that contribute to the success of Generation Z businesses
Investigating the impact of the COVID-19 pandemic on Generation Z businesses
Developing effective entrepreneurship education programs that equip students with the necessary skills and knowledge to succeed in business.