Optimize the use of video advertising

Oct 13, 2025 by wbrum.org 84 views

The Influence of Video Advertising, Discounted Prices, and Free Shipping on the Buying Interest of Students of the University of North Sumatra

Introduction

The rapid development of technology has revolutionized the way people live and interact with each other. One of the significant impacts of this technological advancement is the emergence of new ways of transactions, making it easier for people to buy and sell goods and services. The rise of e-commerce platforms has transformed the way businesses operate, and marketplaces have become a crucial part of modern commerce. In an effort to attract customers and build customer satisfaction, many marketplaces offer various incentives, such as video advertising, discounts, and free shipping.

The Importance of Video Advertising, Discounted Prices, and Free Shipping

Video advertising has become a crucial tool for businesses to reach their target audience. With the rise of social media platforms, video advertising has become more accessible and affordable. Video advertising allows businesses to showcase their products and services in a more engaging and interactive way, increasing the chances of converting viewers into customers. Discounted prices and free shipping are also effective marketing strategies that can attract customers and increase sales. By offering discounts and free shipping, businesses can create a sense of urgency and encourage customers to make a purchase.

The Effect of Video Advertising on Student Purchasing Interests

This study aims to analyze the effect of video advertising on student purchasing interests. The research method used is a comparative quantitative approach with a student population that uses the Tiktok Shop application, with a sample size of 100 respondents and purposive sampling sampling technique. The data used in this study is primary data. In data analysis, researchers use various methods, including validity and reliability tests, classical assumptions, multiple linear regression analysis, as well as partial and simultaneous tests, using SPSS software. The results showed that the video advertising (X1) variable had a positive and significant influence on student purchasing interest.

The Effect of Discounted Prices on Buying Interests

Discounted prices are another effective marketing strategy that can attract customers and increase sales. By offering discounted prices, businesses can create a sense of urgency and encourage customers to make a purchase. This study aims to analyze the effect of discounted prices on buying interests. The results showed that the discounted price variable (X2) had a positive and significant influence on student buying interest.

The Effect of Free Shipping on Buying Interests

Free shipping is another marketing strategy that can attract customers and increase sales. By offering free shipping, businesses can create a sense of convenience and encourage customers to make a purchase. This study aims to analyze the effect of free shipping on buying interests. The results showed that the free shipping (X3) variable had a positive and significant influence on student buying interest.

The Simultaneous Effect of Video Advertising, Discounted Prices, and Free Shipping on Buying Interests

Simultaneously, the three variables - advertising video, discounted prices, and free shipping - affecting student buying interest. The coefficient of determination test shows a fairly close relationship between the three variables with a purchase interest, with a R value of 0.686. From the Adjusted R Square value, it is known that the three variables contributed 47% to purchasing interests, while the remaining 53% was influenced by other variables that were not discussed in this study.

Conclusion

Thus, it can be concluded that video advertising, discounted prices, and free shipping are important factors that affect the buying interest of students at the University of North Sumatra. Therefore, marketers and business people who use the Tiktok Shop platform should consider optimizing the use of video advertising and offering discounts and free shipping as a marketing strategy to increase the attractiveness and interest of consumers.

Recommendations

Based on the findings of this study, the following recommendations are made:

Optimize the use of video advertising: Businesses should consider optimizing the use of video advertising to reach their target audience and increase sales.
Offer discounts and free shipping: Businesses should consider offering discounts and free shipping to create a sense of urgency and convenience, and encourage customers to make a purchase.
Use social media platforms: Businesses should consider using social media platforms to reach their target audience and increase sales.
Conduct further research: Further research should be conducted to explore the effect of other marketing strategies on buying interests.

Limitations of the Study

This study has several limitations, including:

Sample size: The sample size of this study is limited to 100 respondents, which may not be representative of the entire student population.
Data collection method: The data collection method used in this study is primary data, which may be subject to bias and error.
Research design: The research design used in this study is a comparative quantitative approach, which may not be able to capture the complexity of the phenomenon being studied.

Future Research Directions

Future research should aim to explore the effect of other marketing strategies on buying interests, such as:

Influencer marketing: The effect of influencer marketing on buying interests should be explored.
Content marketing: The effect of content marketing on buying interests should be explored.
Email marketing: The effect of email marketing on buying interests should be explored.

By exploring these research directions, businesses and marketers can gain a better understanding of the factors that affect buying interests and develop effective marketing strategies to increase sales and revenue.
Frequently Asked Questions (FAQs) about the Influence of Video Advertising, Discounted Prices, and Free Shipping on the Buying Interest of Students of the University of North Sumatra

Q: What is the main objective of this study? A: The main objective of this study is to analyze the effect of video advertising, discounted prices, and free shipping on the buying interest of students at the University of North Sumatra.

Q: What is the research method used in this study? A: The research method used in this study is a comparative quantitative approach with a student population that uses the Tiktok Shop application, with a sample size of 100 respondents and purposive sampling sampling technique.

Q: What are the variables used in this study? A: The variables used in this study are video advertising (X1), discounted prices (X2), and free shipping (X3).

Q: What is the coefficient of determination test used in this study? A: The coefficient of determination test is used to measure the relationship between the three variables (video advertising, discounted prices, and free shipping) and the buying interest of students.

Q: What is the R value obtained from the coefficient of determination test? A: The R value obtained from the coefficient of determination test is 0.686, which indicates a fairly close relationship between the three variables and the buying interest of students.

Q: What is the Adjusted R Square value obtained from the coefficient of determination test? A: The Adjusted R Square value obtained from the coefficient of determination test is 0.47, which indicates that the three variables (video advertising, discounted prices, and free shipping) contributed 47% to the buying interest of students.

Q: What are the implications of this study? A: The implications of this study are that video advertising, discounted prices, and free shipping are important factors that affect the buying interest of students at the University of North Sumatra. Therefore, marketers and business people who use the Tiktok Shop platform should consider optimizing the use of video advertising and offering discounts and free shipping as a marketing strategy to increase the attractiveness and interest of consumers.

Q: What are the limitations of this study? A: The limitations of this study are:

Sample size: The sample size of this study is limited to 100 respondents, which may not be representative of the entire student population.
Data collection method: The data collection method used in this study is primary data, which may be subject to bias and error.
Research design: The research design used in this study is a comparative quantitative approach, which may not be able to capture the complexity of the phenomenon being studied.

Q: What are the future research directions? A: Future research should aim to explore the effect of other marketing strategies on buying interests, such as:

Influencer marketing: The effect of influencer marketing on buying interests should be explored.
Content marketing: The effect of content marketing on buying interests should be explored.
Email marketing: The effect of email marketing on buying interests should be explored.

Q: What are the practical implications of this study? A: The practical implications of this study are that businesses and marketers should consider optimizing the use of video advertising and offering discounts and free shipping as a marketing strategy to increase the attractiveness and interest of consumers.

Q: What are the theoretical implications of this study? A: The theoretical implications of this study are that it contributes to the understanding of the factors that affect buying interests and provides insights into the role of video advertising, discounted prices, and free shipping in influencing consumer behavior.