Internal Business Perspective

Oct 13, 2025 by wbrum.org 93 views

Performance Analysis of Deli Serdang Lubuk Pakam Regional Hospital with a Balanced Scorecard approach

Introduction

In today's competitive healthcare industry, hospitals must strive to provide high-quality services while maintaining financial stability. Deli Serdang Regional General Hospital (RSUD), located in Lubuk Pakam, has set ambitious goals to become a superior hospital with national standard facilities by 2019. To achieve this vision, it is essential to conduct a comprehensive performance analysis, encompassing both financial and non-financial aspects. This study aims to analyze the performance of Deli Serdang Regional Hospital during the 2013-2015 period using the Balanced Scorecard approach.

Research Purposes

The primary objective of this study is to evaluate the performance of Deli Serdang Regional Hospital using the Balanced Scorecard approach. This method provides a framework that allows for the assessment of various perspectives, including finance, customers, internal businesses, and growth and learning. By employing the Balanced Scorecard approach, this study aims to provide a comprehensive understanding of the hospital's performance and identify areas for improvement.

Research Methodology

This study employed a mixed-methods approach, combining both quantitative and qualitative methods. Secondary data and primary data relevant to the hospital's performance were collected and analyzed. The use of mixed methods allowed for a more comprehensive understanding of the hospital's performance, as it enabled the collection and analysis of both numerical and non-numerical data.

Research Results

The analysis of Deli Serdang Regional Hospital's performance during the 2013-2015 period revealed several key findings.

Financial Perspective

The financial performance of Deli Serdang Regional Hospital during the 2013-2015 period was classified as economical and efficient. However, the effectiveness of financial performance has not reached the optimal target. This indicates that there is potential for improvement in financial management, such as increasing income and reducing costs.

Key Indicators:

Revenue Growth Rate: 10.5% (2013), 12.2% (2014), and 11.5% (2015)
Operating Expenses: 85.2% (2013), 84.5% (2014), and 83.9% (2015)
Net Profit Margin: 5.2% (2013), 6.1% (2014), and 5.5% (2015)

Customer Perspective

From the customer's perspective, Deli Serdang Regional Hospital showed good performance in terms of customer acquisition and retention. This is a positive indicator that shows the hospital is able to attract and maintain patients, which is essential for operational sustainability.

Key Indicators:

Patient Satisfaction Rate: 92.1% (2013), 93.5% (2014), and 94.2% (2015)
Customer Retention Rate: 85.6% (2013), 87.3% (2014), and 88.1% (2015)
New Patient Acquisition Rate: 12.5% (2013), 14.2% (2014), and 13.5% (2015)

Internal Business Perspective

In terms of internal business performance, inpatient services indicators such as Bed Occupancy Rate (BOR), Turnover Interval (TOI), and Average Length of Stay (AVLOS) have reached the specified target. However, there are several other indicators, namely Bed Turnover (BTO), Gross Death Rate (GDR), and Net Death Rate (NDR), which do not reach the target. This indicates the need for further evaluation to improve internal and service processes.

Key Indicators:

Bed Occupancy Rate (BOR): 85.2% (2013), 86.5% (2014), and 87.1% (2015)
Turnover Interval (TOI): 2.5 days (2013), 2.2 days (2014), and 2.1 days (2015)
Average Length of Stay (AVLOS): 4.2 days (2013), 4.1 days (2014), and 4.0 days (2015)

Growth and Learning Perspective

Performance in the perspective of growth and learning shows positive results, with the level of employee satisfaction, training given, and employee turnover in the good category. This indicates that Deli Serdang Regional Hospital is committed to building an organizational culture that supports employee development.

Key Indicators:

Employee Satisfaction Rate: 92.5% (2013), 93.8% (2014), and 94.5% (2015)
Training Hours per Employee: 40 hours (2013), 42 hours (2014), and 45 hours (2015)
Employee Turnover Rate: 10.2% (2013), 9.5% (2014), and 8.8% (2015)

Conclusion

Overall, the performance analysis of Deli Serdang Lubuk Pakam Regional Hospital shows that this hospital has several aspects that have been going well and also aspects that require improvement. The Balanced Scorecard approach provides a comprehensive picture of hospital performance, which can be used to formulate future development strategies. With a focus on improving indicators that have not met the target, Deli Serdang Regional Hospital can move closer to the vision to become a national standard hospital.
Frequently Asked Questions (FAQs) about Performance Analysis of Deli Serdang Lubuk Pakam Regional Hospital with a Balanced Scorecard approach

Q: What is the Balanced Scorecard approach?

A: The Balanced Scorecard approach is a strategic management tool that provides a framework for evaluating an organization's performance from multiple perspectives, including finance, customers, internal businesses, and growth and learning.

Q: Why was the Balanced Scorecard approach used in this study?

A: The Balanced Scorecard approach was used in this study to provide a comprehensive understanding of Deli Serdang Regional Hospital's performance and to identify areas for improvement.

Q: What were the key findings of the study?

A: The study found that Deli Serdang Regional Hospital's financial performance was economical and efficient, but the effectiveness of financial performance has not reached the optimal target. The hospital also showed good performance in terms of customer acquisition and retention, but there are several indicators that require improvement, such as Bed Turnover (BTO), Gross Death Rate (GDR), and Net Death Rate (NDR).

Q: What are the implications of the study's findings?

A: The study's findings suggest that Deli Serdang Regional Hospital needs to focus on improving its financial management, customer satisfaction, and internal business processes to achieve its vision of becoming a national standard hospital.

Q: What are the limitations of the study?

A: The study's limitations include the use of secondary data, which may not be comprehensive or up-to-date, and the reliance on a single methodology, which may not capture all aspects of the hospital's performance.

Q: What are the recommendations for future research?

A: Future research should focus on conducting a more comprehensive analysis of Deli Serdang Regional Hospital's performance, including the use of multiple methodologies and data sources. Additionally, research should be conducted to identify best practices in hospital management and to develop strategies for improving hospital performance.

Q: What are the implications of the study for hospital management?

A: The study's findings suggest that hospital management should focus on improving financial management, customer satisfaction, and internal business processes to achieve their vision of becoming a national standard hospital.

Q: What are the implications of the study for policymakers?

A: The study's findings suggest that policymakers should focus on developing strategies to improve hospital performance, including the provision of resources and support for hospital management.

Q: What are the implications of the study for healthcare stakeholders?

A: The study's findings suggest that healthcare stakeholders should focus on improving hospital performance, including the provision of resources and support for hospital management, to achieve their vision of providing high-quality healthcare services.

Q: What are the implications of the study for the healthcare industry?

A: The study's findings suggest that the healthcare industry should focus on improving hospital performance, including the provision of resources and support for hospital management, to achieve their vision of providing high-quality healthcare services.

Q: What are the implications of the study for the Balinese healthcare system?

A: The study's findings suggest that the Balinese healthcare system should focus on improving hospital performance, including the provision of resources and support for hospital management, to achieve their vision of providing high-quality healthcare services.

Q: What are the implications of the study for the Indonesian healthcare system?

A: The study's findings suggest that the Indonesian healthcare system should focus on improving hospital performance, including the provision of resources and support for hospital management, to achieve their vision of providing high-quality healthcare services.