Increasing Number of Vehicles

Oct 13, 2025 by wbrum.org 13 views

The Influence of Internal and External Factors on the Business Performance of the Graha Auto Karya Sibolga Workshop

Introduction

The Graha Auto Karya Workshop in Sibolga is a promising vehicle repair business that has gained a reputation for its quality services. However, like any other business, its success cannot be attributed solely to its internal efforts. The influence of internal and external factors plays a significant role in determining the performance of the workshop. This study aims to analyze these factors and their impact on the business performance of the Graha Auto Karya Workshop.

Methodology

This study employed a qualitative approach, involving the workshop owners as research subjects. Primary data were collected through observation and in-depth interviews, while secondary data were obtained from literature studies. The data analysis technique used was SWOT analysis, which allowed researchers to identify the strengths, weaknesses, opportunities, and threats faced by the workshop.

External Factors: A Dominant Influence on Business Performance

The results of this study revealed that external factors have a dominant and positive influence on the performance of the Graha Auto Karya Workshop. The external factors in question include:

Economic Growth: The increasing economy in Sibolga has directly proportional to the increasing needs of the community for vehicle repair services. This creates a great opportunity for the Graha Auto Karya Workshop to develop.
Increasing Number of Vehicles: Along with the increase in welfare, the number of private vehicles in Sibolga continues to grow. This condition encourages an increase in demand for workshop services.
Lack of Competitors: Although there are several other workshops in Sibolga, Graha Auto Karya Workshop has a strategic advantage because it is one of the famous and trusted workshops in the region.

The external factors have a significant impact on the business performance of the Graha Auto Karya Workshop. The increasing economy and the growing number of vehicles in Sibolga create a favorable environment for the workshop to operate. The lack of competitors also provides the workshop with a strategic advantage, allowing it to dominate the market.

Internal Factors: A Key to Success

On the other hand, internal factors also play an important role in the success of the workshop. SWOT analysis reveals some internal powers of the Graha Auto Karya Workshop, such as:

Mechanical Expertise: The workshop has skilled and experienced mechanical power.
Modern Equipment: The workshop is equipped with modern repair equipment that supports the efficiency and quality of work.
Service Quality: The workshop is known for its friendly, professional, and transparent service.

However, there are also internal weaknesses that need to be overcome, such as:

Limitations of Promotion: The workshop is still less active in promoting its business, so that the potential of new customers has not been explored optimally.
Financial Management: The financial management system still needs to be improved to be more efficient and structured.

The internal factors have a significant impact on the business performance of the Graha Auto Karya Workshop. The mechanical expertise, modern equipment, and service quality of the workshop are key factors that contribute to its success. However, the limitations of promotion and financial management are internal weaknesses that need to be addressed.

Conclusion

Based on this analysis, it can be concluded that external factors have a more significant effect on the performance of the Graha Auto Karya Workshop. The workshop is in a strategic position to take advantage of existing opportunities. However, to improve performance and strengthen future positions, the workshop needs to pay attention to its internal weaknesses and apply the right strategy to overcome these deficiencies.

Strategic Recommendations

Some strategic recommendations that can be applied by the Graha Auto Karya Workshop include:

Increasing Promotion: Through social media, referral programs, and cooperation with vehicle dealers, workshops can reach more potential customers.
Strengthening Financial Management: The application of a structured accounting system and financial management training for the owner can improve the efficiency and transparency of the workshop financial management.
Development of Labor Competencies: Through training and certification, workshops can improve the capabilities and knowledge of their mechanical staff, so as to be able to provide more professional and reliable services.

By maximizing internal strength and utilizing effective external opportunities, the Graha Auto Karya workshop has the potential to achieve greater success and become a leading vehicle repair workshop in Sibolga.

Recommendations for Future Research

This study provides a comprehensive analysis of the internal and external factors that influence the business performance of the Graha Auto Karya Workshop. However, there are still some areas that require further research, such as:

The impact of external factors on the business performance of the Graha Auto Karya Workshop: A more in-depth analysis of the external factors that influence the business performance of the workshop is required.
The role of internal factors in the success of the Graha Auto Karya Workshop: A more detailed analysis of the internal factors that contribute to the success of the workshop is required.
The development of a strategic plan for the Graha Auto Karya Workshop: A strategic plan that takes into account the internal and external factors that influence the business performance of the workshop is required.

By addressing these areas, future research can provide a more comprehensive understanding of the factors that influence the business performance of the Graha Auto Karya Workshop and provide recommendations for future development.
Frequently Asked Questions (FAQs) about the Graha Auto Karya Workshop

Q: What is the Graha Auto Karya Workshop?

A: The Graha Auto Karya Workshop is a vehicle repair business located in Sibolga, Indonesia. It is a promising business that has gained a reputation for its quality services.

Q: What are the external factors that influence the business performance of the Graha Auto Karya Workshop?

A: The external factors that influence the business performance of the Graha Auto Karya Workshop include economic growth, increasing number of vehicles, and lack of competitors.

Q: How does economic growth affect the business performance of the Graha Auto Karya Workshop?

A: Economic growth in Sibolga has directly proportional to the increasing needs of the community for vehicle repair services. This creates a great opportunity for the Graha Auto Karya Workshop to develop.

Q: What is the impact of the increasing number of vehicles on the business performance of the Graha Auto Karya Workshop?

A: The increasing number of vehicles in Sibolga encourages an increase in demand for workshop services, which has a positive impact on the business performance of the Graha Auto Karya Workshop.

Q: Why does the Graha Auto Karya Workshop have a strategic advantage due to the lack of competitors?

A: Although there are several other workshops in Sibolga, the Graha Auto Karya Workshop has a strategic advantage because it is one of the famous and trusted workshops in the region.

Q: What are the internal powers of the Graha Auto Karya Workshop?

A: The internal powers of the Graha Auto Karya Workshop include mechanical expertise, modern equipment, and service quality.

Q: How does mechanical expertise contribute to the success of the Graha Auto Karya Workshop?

A: The workshop has skilled and experienced mechanical power, which is a key factor that contributes to its success.

Q: What is the impact of modern equipment on the business performance of the Graha Auto Karya Workshop?

A: The workshop is equipped with modern repair equipment that supports the efficiency and quality of work, which has a positive impact on the business performance of the Graha Auto Karya Workshop.

Q: What is the role of service quality in the success of the Graha Auto Karya Workshop?

A: The workshop is known for its friendly, professional, and transparent service, which is a key factor that contributes to its success.

Q: What are the internal weaknesses of the Graha Auto Karya Workshop?

A: The internal weaknesses of the Graha Auto Karya Workshop include limitations of promotion and financial management.

Q: How does the limitation of promotion affect the business performance of the Graha Auto Karya Workshop?

A: The workshop is still less active in promoting its business, so that the potential of new customers has not been explored optimally.

Q: What is the impact of financial management on the business performance of the Graha Auto Karya Workshop?

A: The financial management system still needs to be improved to be more efficient and structured.

Q: What are the strategic recommendations for the Graha Auto Karya Workshop?

A: Some strategic recommendations that can be applied by the Graha Auto Karya Workshop include increasing promotion, strengthening financial management, and development of labor competencies.

Q: How can the Graha Auto Karya Workshop increase promotion?

A: The workshop can increase promotion through social media, referral programs, and cooperation with vehicle dealers.

Q: What is the role of financial management in the success of the Graha Auto Karya Workshop?

A: The application of a structured accounting system and financial management training for the owner can improve the efficiency and transparency of the workshop financial management.

Q: How can the Graha Auto Karya Workshop develop labor competencies?

A: The workshop can develop labor competencies through training and certification, which can improve the capabilities and knowledge of their mechanical staff.