Increase entrepreneurial knowledge

Oct 13, 2025 by wbrum.org 54 views

The Influence of Entrepreneurial Knowledge, Personality, and Environment on the Desire to Entrepreneurship in Students of the Faculty of Economics and Business Management Study Program at the University of North Sumatra

Introduction

In today's fast-paced business world, entrepreneurship education among students has become increasingly important. The University of North Sumatra's Faculty of Economics and Business Management Study Program is no exception, as it aims to produce graduates who are not only knowledgeable but also equipped with the skills and mindset to succeed in the business world. This study aims to analyze the effect of entrepreneurial, personality, and environmental knowledge on entrepreneurial desires among students of the Management Study Program at the University of North Sumatra.

Entrepreneurial Knowledge: The Foundation of Entrepreneurial Success

Entrepreneurial knowledge refers to the understanding of various aspects related to the business world, such as management, marketing, and product innovation. Students who have good knowledge about entrepreneurship tend to be more confident and able to identify business opportunities. With adequate knowledge, they can formulate a more mature business plan and respond to challenges that might arise. Research shows that the higher the level of knowledge of student entrepreneurship, the greater their desire to enter the world of entrepreneurship. In fact, a study by the Global Entrepreneurship Monitor (GEM) found that students with higher levels of entrepreneurial knowledge are more likely to start their own businesses.

Personality: The Driving Force Behind Entrepreneurial Ambition

Personality also plays an important role in determining one's desire to be entrepreneurs. Students with traits such as courage, creativity, and perseverance tend to have more enthusiasm to start their own business. They usually have high fighting power and are not easily discouraged when facing failure. Therefore, analysis of student personality becomes important in this study, to find out how individual characteristics can influence their decision to become an entrepreneur. Research has shown that entrepreneurs with strong personalities are more likely to take risks and pursue their business ideas, even in the face of uncertainty.

Environment: The Catalyst for Entrepreneurial Success

The surrounding environment, both social and economic, also influences the desire of entrepreneurship. Supporting environments, such as access to information, social networks, and business support facilities, will provide encouragement to students to pursue their ideals of becoming an entrepreneur. Conversely, if they are in a less supportive environment, such as the lack of access to capital or business mentors, then the desire to be entrepreneurs may decline. Therefore, this research also considers environmental factors in its analysis. A study by the World Bank found that countries with supportive business environments are more likely to have high levels of entrepreneurship.

Research Methodology

In this study, primary data was collected through questionnaires that were distributed to management study program students. Samples were taken using random and purposive sampling techniques, with a total of 85 respondents. Analysis conducted to test hypotheses is multiple regression, which allows researchers to find out the extent to which each factor affects entrepreneurial desires.

Research Results

The results showed that the knowledge of entrepreneurship, personality, and environment had a positive and significant influence on the desire of students to entrepreneurship. These findings provide a deeper understanding of how various factors can interact with each other and shape student attitudes towards entrepreneurship. With this information, the university can formulate programs that are more effective in increasing knowledge and encouraging entrepreneurial enthusiasm among students.

Conclusion

This study provides important insights on the factors that influence the desire of entrepreneurship among students. Through increasing entrepreneurial knowledge, fostering strong personality characteristics, and the creation of a supportive environment, it is expected to be born a generation of tough and innovative entrepreneurs. By understanding the influence of these three aspects, it is expected that educational institutions can be more effective in preparing students to face the challenges of the business world in the future.

Recommendations

Based on the findings of this study, the following recommendations are made:

Increase entrepreneurial knowledge: The university should provide more courses and training programs that focus on entrepreneurship, such as business planning, marketing, and finance.
Foster strong personality characteristics: The university should provide opportunities for students to develop their personality traits, such as courage, creativity, and perseverance, through extracurricular activities and mentorship programs.
Create a supportive environment: The university should provide a supportive environment for students to pursue their entrepreneurial ideas, such as access to information, social networks, and business support facilities.

By implementing these recommendations, the university can increase the desire of students to entrepreneurship and produce graduates who are equipped with the skills and mindset to succeed in the business world.
Frequently Asked Questions: The Influence of Entrepreneurial Knowledge, Personality, and Environment on the Desire to Entrepreneurship in Students of the Faculty of Economics and Business Management Study Program at the University of North Sumatra

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the effect of entrepreneurial, personality, and environmental knowledge on entrepreneurial desires among students of the Management Study Program at the University of North Sumatra.

Q: What is entrepreneurial knowledge, and how does it influence entrepreneurial desires?

A: Entrepreneurial knowledge refers to the understanding of various aspects related to the business world, such as management, marketing, and product innovation. Students who have good knowledge about entrepreneurship tend to be more confident and able to identify business opportunities. With adequate knowledge, they can formulate a more mature business plan and respond to challenges that might arise.

Q: What is the role of personality in determining entrepreneurial desires?

A: Personality also plays an important role in determining one's desire to be entrepreneurs. Students with traits such as courage, creativity, and perseverance tend to have more enthusiasm to start their own business. They usually have high fighting power and are not easily discouraged when facing failure.

Q: How does the environment influence entrepreneurial desires?

A: The surrounding environment, both social and economic, also influences the desire of entrepreneurship. Supporting environments, such as access to information, social networks, and business support facilities, will provide encouragement to students to pursue their ideals of becoming an entrepreneur.

Q: What is the significance of this study?

A: This study provides important insights on the factors that influence the desire of entrepreneurship among students. By understanding the influence of entrepreneurial knowledge, personality, and environment, educational institutions can be more effective in preparing students to face the challenges of the business world in the future.

Q: What are the implications of this study for educational institutions?

A: The findings of this study suggest that educational institutions should provide more courses and training programs that focus on entrepreneurship, foster strong personality characteristics, and create a supportive environment for students to pursue their entrepreneurial ideas.

Q: What are the limitations of this study?

A: This study has several limitations, including the small sample size and the use of self-reported data. Future studies should aim to replicate this study with a larger sample size and more objective data.

Q: What are the future directions for research on entrepreneurial desires?

A: Future research should aim to explore the complex relationships between entrepreneurial knowledge, personality, and environment, and how these factors interact with each other to shape entrepreneurial desires. Additionally, research should focus on developing effective interventions to increase entrepreneurial knowledge, foster strong personality characteristics, and create a supportive environment for students to pursue their entrepreneurial ideas.

Q: What are the practical implications of this study for students and entrepreneurs?

A: The findings of this study suggest that students and entrepreneurs should focus on developing their entrepreneurial knowledge, personality traits, and environment to increase their chances of success. By doing so, they can create a supportive environment for themselves and others to pursue their entrepreneurial ideas.

Q: What are the policy implications of this study for governments and educational institutions?

A: The findings of this study suggest that governments and educational institutions should provide more support for entrepreneurship education, foster a supportive environment for entrepreneurs, and develop policies that encourage entrepreneurship and innovation.