Increase awareness about the health risks associated with excessive fast food consumption

Oct 13, 2025 by wbrum.org 45 views

The Relationship Between Fast Food Advertisements on Television with Fast Food Consumption Patterns at Risk for High School Students in Santo Thomas 1 Medan in 2017

Introduction

The rise of fast food consumption among high school students has become a growing concern in recent years. With the increasing popularity of fast food chains and the widespread availability of their advertisements on television, it is essential to investigate the relationship between fast food advertisements and fast food consumption patterns among high school students. This study aims to explore the relationship between fast food advertisements on television and fast food consumption patterns at risk for high school students in Santo Thomas 1 Medan in 2017.

Background

Fast food advertisements on television have become a ubiquitous part of modern life. These advertisements often feature appealing and attractive images of food, which can stimulate appetite and encourage consumption. A survey conducted by AC Nielsen in 2008 showed that 69% of people in Indonesian cities consumed fast food or fast food. This high level of consumption is a concern, as excessive fast food consumption has been linked to various health problems, including obesity.

Methodology

This study employed a cross-sectional design, involving 84 respondents chosen using proportionate stratified random sampling methods. The respondents were high school students in Santo Thomas 1 Medan in 2017. Data was collected through a questionnaire that had been prepared. The questionnaire consisted of questions related to the respondents' knowledge, attitude, and behavior towards fast food advertisements and consumption.

Results

The results of this study showed that 67.9% of respondents considered fast food advertisements, while the other 32.1% were not interested. In terms of knowledge, the majority of respondents, as many as 77.4%, have a good level of knowledge, while the other 22.6% are in the low category. In terms of attitude, 91.7% of respondents showed a positive attitude towards fast food, while 8.3% showed a bad attitude. However, fast food consumption patterns are very striking, where 57.1% of respondents show unfavorable or risky consumption patterns.

Analysis

Analysis using Chi Square shows the value of P <0.05, which is p = 0,0003, which indicates a significant relationship between fast food advertisements and risk patterns of risky food. In other words, the more interesting the advertisements displayed, the more likely the respondent to consume fast food.

Discussion

The results of this study reflect the strength of the effect of advertising on consumption behavior, especially among adolescents. With a good understanding of health risks that can be caused by excessive fast food consumption, efforts are needed to increase student awareness about the importance of healthy eating patterns. In addition, parents and teachers can play an active role in providing good nutritional education to help students make healthier food choices.

Conclusion

Overall, this research provides a clear picture of how fast food advertisements on television can affect risky consumption patterns among students, as well as the importance of interventions to increase awareness and knowledge about health among the younger generation. The findings of this study highlight the need for parents, teachers, and policymakers to work together to promote healthy eating habits among high school students.

Recommendations

Based on the findings of this study, the following recommendations are made:

Increase awareness about the health risks associated with excessive fast food consumption: Efforts should be made to increase student awareness about the health risks associated with excessive fast food consumption.
Provide good nutritional education: Parents and teachers can play an active role in providing good nutritional education to help students make healthier food choices.
Promote healthy eating habits: Parents, teachers, and policymakers should work together to promote healthy eating habits among high school students.
Regulate fast food advertisements: Regulating fast food advertisements on television can help reduce the appeal of fast food to high school students.

Limitations

This study has several limitations. Firstly, the sample size was relatively small, which may limit the generalizability of the findings. Secondly, the study only focused on high school students in Santo Thomas 1 Medan, which may not be representative of high school students in other areas. Finally, the study only examined the relationship between fast food advertisements and fast food consumption patterns, and did not explore other factors that may influence consumption behavior.

Future Research Directions

Future research should aim to explore the relationship between fast food advertisements and fast food consumption patterns among high school students in other areas. Additionally, research should examine the impact of regulating fast food advertisements on television on consumption behavior among high school students.
Frequently Asked Questions (FAQs) About the Relationship Between Fast Food Advertisements and Fast Food Consumption Patterns Among High School Students

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the relationship between fast food advertisements on television and fast food consumption patterns at risk for high school students in Santo Thomas 1 Medan in 2017.

Q: What is the significance of this study?

A: This study is significant because it highlights the importance of understanding the relationship between fast food advertisements and fast food consumption patterns among high school students. The findings of this study can inform efforts to promote healthy eating habits among high school students and reduce the risk of health problems associated with excessive fast food consumption.

Q: What are the key findings of this study?

A: The key findings of this study include:

67.9% of respondents considered fast food advertisements, while the other 32.1% were not interested.
In terms of knowledge, the majority of respondents, as many as 77.4%, have a good level of knowledge, while the other 22.6% are in the low category.
In terms of attitude, 91.7% of respondents showed a positive attitude towards fast food, while 8.3% showed a bad attitude.
However, fast food consumption patterns are very striking, where 57.1% of respondents show unfavorable or risky consumption patterns.

Q: What is the relationship between fast food advertisements and fast food consumption patterns?

A: The analysis using Chi Square shows a significant relationship between fast food advertisements and risk patterns of risky food. In other words, the more interesting the advertisements displayed, the more likely the respondent to consume fast food.

Q: What are the implications of this study?

A: The implications of this study are that parents, teachers, and policymakers should work together to promote healthy eating habits among high school students. Efforts should be made to increase student awareness about the health risks associated with excessive fast food consumption and provide good nutritional education to help students make healthier food choices.

Q: What are the limitations of this study?

A: The limitations of this study include:

The sample size was relatively small, which may limit the generalizability of the findings.
The study only focused on high school students in Santo Thomas 1 Medan, which may not be representative of high school students in other areas.
The study only examined the relationship between fast food advertisements and fast food consumption patterns, and did not explore other factors that may influence consumption behavior.

Q: What are the recommendations of this study?

A: The recommendations of this study include:

Increase awareness about the health risks associated with excessive fast food consumption.
Provide good nutritional education.
Promote healthy eating habits.
Regulate fast food advertisements.

Q: What are the future research directions?

A: Future research should aim to explore the relationship between fast food advertisements and fast food consumption patterns among high school students in other areas. Additionally, research should examine the impact of regulating fast food advertisements on television on consumption behavior among high school students.

Q: What are the potential applications of this study?

A: The potential applications of this study include:

Informing efforts to promote healthy eating habits among high school students.
Reducing the risk of health problems associated with excessive fast food consumption.
Providing a framework for policymakers to develop effective strategies to promote healthy eating habits among high school students.

Q: What are the potential limitations of applying the findings of this study?

A: The potential limitations of applying the findings of this study include:

The study only examined the relationship between fast food advertisements and fast food consumption patterns, and did not explore other factors that may influence consumption behavior.
The study only focused on high school students in Santo Thomas 1 Medan, which may not be representative of high school students in other areas.
The study only examined the relationship between fast food advertisements and fast food consumption patterns, and did not explore other factors that may influence consumption behavior.