Implications for Davin Shoe Shop

Oct 13, 2025 by wbrum.org 58 views

The Effect of Competitive Prices, Completeness of Goods, and Location on Purchasing Decisions at the USU Tax Davin Shoe Store Medan

Introduction

In today's competitive market, businesses are constantly seeking ways to increase their sales and attract more customers. One of the key factors that influence purchasing decisions is the price of the product, the completeness of the goods offered, and the location of the store. This study aims to analyze the effect of these three factors on purchasing decisions at the USU Tax Davin Shoe Store Medan. By understanding the relationship between these variables, businesses can develop effective strategies to increase their competitiveness and attract more customers.

Background of the Study

The USU Tax Davin Shoe Store Medan is a popular destination for shoe enthusiasts in Medan. With a wide selection of shoes and competitive prices, the store has managed to attract a large customer base. However, in order to maintain its competitiveness, the store needs to continuously monitor and analyze the factors that influence purchasing decisions. This study aims to contribute to the existing body of knowledge by examining the effect of competitive prices, completeness of goods, and location on purchasing decisions at the USU Tax Davin Shoe Store Medan.

Methodology

This study used a causal associative research design, which aims to analyze the relationship between one variable and another, or how a variable affects other variables. The population in this study consisted of consumers who made purchases at Davin shoe stores in December 2014, totaling 249 people. The sampling method used was accidental sampling with a total of 74 respondents. Primary data were collected through questionnaires and interviews, while secondary data were collected through literature studies.

Data Analysis

Data analysis used descriptive and quantitative methods with multiple linear regression analysis techniques. The results of the hypothesis test showed that competitive price variables, product completeness, and location simultaneously and partially had a positive and significant influence on purchasing decisions at the USU Tax Davin Shoe Store Medan. The coefficient of determination showed that 77% of the purchasing decision could be explained by competitive price variables, product completeness, and location. The remaining 23% was explained by other factors that were not included in this study.

Further Analysis

Competitive Prices

The results of the study showed that competitive prices were very influential on purchasing decisions at Davin's shoe stores. Consumers tend to choose stores that offer lower prices compared to similar stores around them. This suggests that businesses need to pay attention to their pricing strategy in order to attract consumers.

Completeness of Goods

Completeness of goods is also an important factor that influences purchasing decisions. Consumers are more likely to choose stores that provide a wide selection of shoes with complete models, sizes, and colors. This suggests that businesses need to ensure that their products are complete and meet the needs of their customers.

Location

The location of the store also plays an important role. Strategic location, easily accessible, and in an area with high population density, can increase visits and purchasing decisions. This suggests that businesses need to consider the location of their store when deciding where to set up shop.

Implications for Davin Shoe Shop

This research has several implications for Davin's shoe shop:

Price Strategy

Shoe store Davin needs to pay attention to a competitive price strategy in order to attract consumers. They can do competitive price analysis in the surrounding area and adjust the selling price.

Completeness of Products

Shoe store Davin needs to ensure the completeness of the product sold. They can survey consumer needs and increase the type of shoes that are not yet available.

Location

Shoe store Davin needs to consider a strategic location. Locations that are easily accessible and in areas with high population density can increase consumer visits.

Conclusion

This study shows that competitive prices, completeness of goods, and location are important factors that influence purchasing decisions at the USU Tax Davin Shoe Store Medan. Davin shoe stores need to pay attention to these three factors to increase competitiveness and attract more consumers. By understanding the relationship between these variables, businesses can develop effective strategies to increase their sales and attract more customers.

Recommendations

Based on the findings of this study, the following recommendations are made:

Davin shoe stores should pay attention to their pricing strategy and ensure that their prices are competitive with other similar stores in the area.
Davin shoe stores should ensure that their products are complete and meet the needs of their customers.
Davin shoe stores should consider a strategic location that is easily accessible and in an area with high population density.

Limitations of the Study

This study has several limitations. Firstly, the study only examined the effect of competitive prices, completeness of goods, and location on purchasing decisions at the USU Tax Davin Shoe Store Medan. Secondly, the study only used a sample of 74 respondents, which may not be representative of the larger population. Finally, the study only examined the effect of these variables on purchasing decisions and did not examine other factors that may influence purchasing decisions.

Future Research Directions

This study provides several avenues for future research. Firstly, future studies could examine the effect of other variables on purchasing decisions, such as product quality, customer service, and marketing strategies. Secondly, future studies could examine the effect of these variables on purchasing decisions in different contexts, such as online shopping or in-store shopping. Finally, future studies could examine the effect of these variables on purchasing decisions in different cultures or countries.

References

[List of references cited in the study]

Appendix

[Appendix containing additional information, such as raw data or additional tables and figures]
Frequently Asked Questions (FAQs) about the Effect of Competitive Prices, Completeness of Goods, and Location on Purchasing Decisions at the USU Tax Davin Shoe Store Medan

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the effect of competitive prices, completeness of goods, and location on purchasing decisions at the USU Tax Davin Shoe Store Medan.

Q: What is the population of this study?

A: The population of this study consists of consumers who made purchases at Davin shoe stores in December 2014, totaling 249 people.

Q: What is the sampling method used in this study?

A: The sampling method used in this study is accidental sampling with a total of 74 respondents.

Q: What are the variables examined in this study?

A: The variables examined in this study are competitive prices, completeness of goods, and location.

Q: What is the significance of this study?

A: This study is significant because it provides insights into the factors that influence purchasing decisions at the USU Tax Davin Shoe Store Medan. The findings of this study can be used by businesses to develop effective strategies to increase their competitiveness and attract more customers.

Q: What are the implications of this study for Davin shoe stores?

A: The implications of this study for Davin shoe stores are that they need to pay attention to their pricing strategy, ensure the completeness of their products, and consider a strategic location to increase their competitiveness and attract more customers.

Q: What are the limitations of this study?

A: The limitations of this study are that it only examined the effect of competitive prices, completeness of goods, and location on purchasing decisions at the USU Tax Davin Shoe Store Medan, and it only used a sample of 74 respondents.

Q: What are the future research directions based on this study?

A: The future research directions based on this study are to examine the effect of other variables on purchasing decisions, such as product quality, customer service, and marketing strategies, and to examine the effect of these variables on purchasing decisions in different contexts, such as online shopping or in-store shopping.

Q: What are the recommendations based on this study?

A: The recommendations based on this study are that Davin shoe stores should pay attention to their pricing strategy, ensure the completeness of their products, and consider a strategic location to increase their competitiveness and attract more customers.

Q: What are the benefits of this study?

A: The benefits of this study are that it provides insights into the factors that influence purchasing decisions at the USU Tax Davin Shoe Store Medan, and it provides recommendations for businesses to increase their competitiveness and attract more customers.

Q: What are the potential applications of this study?

A: The potential applications of this study are in the fields of marketing, management, and business, where it can be used to develop effective strategies to increase competitiveness and attract more customers.

Q: What are the potential limitations of applying this study?

A: The potential limitations of applying this study are that it may not be generalizable to other contexts, and it may not be applicable to businesses with different characteristics or in different industries.

Q: What are the potential future research directions based on this study?

A: The potential future research directions based on this study are to examine the effect of other variables on purchasing decisions, such as product quality, customer service, and marketing strategies, and to examine the effect of these variables on purchasing decisions in different contexts, such as online shopping or in-store shopping.