Focus on tourist attractions

Oct 13, 2025 by wbrum.org 34 views

Effect of Tourist Attractions, Services, and Facilities on Re-Visiting Interests with Tourist Satisfaction as a Mediation Variable in South Nias Tourism Objects North Sumatra Province

Introduction

South Nias, a charming tourist destination in North Sumatra Province, has gained significant attention from tourists worldwide. Its breathtaking natural beauty, rich cultural heritage, and warm hospitality of the local population make it an attractive destination for both domestic and international tourists. However, the question remains: what factors contribute to tourists' interest in revisiting South Nias? This study aims to investigate the effect of tourist attractions, services, and facilities on re-visiting interests, with tourist satisfaction as a mediation variable.

Background

Tourism has become a significant contributor to the economy of many countries, including Indonesia. The tourism industry in Indonesia has been growing rapidly, with South Nias being one of the most popular tourist destinations in North Sumatra Province. The province's natural beauty, cultural attractions, and outdoor activities make it an ideal destination for tourists seeking adventure and relaxation. However, to maintain its competitive edge, South Nias needs to understand the factors that contribute to tourists' interest in revisiting the destination.

Methodology

This study employed a quantitative descriptive approach to investigate the effect of tourist attractions, services, and facilities on re-visiting interests. The data collected was primary through a questionnaire distributed to tourists who have visited South Nias. A total of 29,129 people were surveyed, with 395 respondents selected using the proportionate sampling method to become a research sample. Hypothesis testing was carried out with a significance degree of 5%, as well as using path analysis, F test, and T test to evaluate the effect of each variable.

Results

The results of this study showed that tourist attractions, services, and facilities have a positive influence on tourist satisfaction. However, when further investigated, only tourist attractions and services show a significant effect on the interest in re-visit. Facilities, although important, do not show a significant effect on tourist decisions to return to South Nias. Simultaneously, tourist attractions, services, and facilities contribute to the interest in re-visit, but partially, only tourist attractions and services that show strong relevance.

Discussion

The findings of this study imply that to increase the interest in re-visit, tourist attraction managers in South Nias need to focus on aspects of the tourist attraction and services provided. The tourist attraction, which includes natural beauty, cultural attractions, and outdoor activities, becomes a key element that can increase tourist satisfaction. Good and responsive service also plays an important role, creating positive experiences that encourage tourists to return.

Conversely, although the facilities in South Nias may support the comfort, the absence of a significant influence of the facilities on the interest in re-visit shows that tourists may prioritize experience and interaction during their trip. This shows that tourist managers need to consider marketing and development strategies that are more focused on aspects of experience than only providing physical facilities.

Conclusion

In conclusion, this study highlights the importance of tourist attractions and services in increasing tourist satisfaction and re-visiting interests. The findings of this study have significant implications for tourist attraction managers in South Nias, emphasizing the need to focus on aspects of the tourist attraction and services provided. By doing so, tourist managers can create positive experiences that encourage tourists to return, contributing to local economic growth and the sustainability of the tourism industry in the region.

Recommendations

Based on the findings of this study, the following recommendations are made:

Focus on tourist attractions: Tourist attraction managers in South Nias should focus on developing and promoting the natural beauty, cultural attractions, and outdoor activities of the destination.
Improve service quality: Good and responsive service is essential in creating positive experiences that encourage tourists to return. Tourist managers should focus on improving service quality to meet the needs and expectations of tourists.
Develop marketing strategies: Tourist managers should consider developing marketing strategies that focus on aspects of experience rather than only providing physical facilities.
Evaluate and improve facilities: Although facilities may not have a significant influence on re-visiting interests, they still play an important role in supporting the comfort of tourists. Tourist managers should continue to evaluate and improve facilities to meet the needs and expectations of tourists.

Limitations

This study has several limitations that should be acknowledged. Firstly, the study only focused on tourist attractions, services, and facilities as variables that contribute to re-visiting interests. Other factors, such as transportation, accommodation, and food, were not considered in this study. Secondly, the study only collected data from tourists who have visited South Nias, and may not be representative of all tourists who visit the destination. Finally, the study only used a quantitative approach, and may not capture the qualitative aspects of tourist experiences.

Future Research Directions

Future research should aim to investigate the effect of other factors, such as transportation, accommodation, and food, on re-visiting interests. Additionally, research should be conducted to explore the qualitative aspects of tourist experiences, using methods such as interviews and focus groups. Finally, research should be conducted to investigate the impact of tourist attractions, services, and facilities on local economic growth and the sustainability of the tourism industry in the region.

References

[List of references cited in the study]

Appendix

[Appendix containing additional information, such as questionnaires, data analysis, and results]

Note: The content of this article is based on the provided markdown text. The article has been rewritten to make it more readable and engaging, with proper headings and subheadings. The article also includes a conclusion, recommendations, limitations, and future research directions to provide a comprehensive overview of the study.
Frequently Asked Questions (FAQs) about the Effect of Tourist Attractions, Services, and Facilities on Re-Visiting Interests in South Nias

Q: What is the main objective of this study? A: The main objective of this study is to investigate the effect of tourist attractions, services, and facilities on re-visiting interests in South Nias, with tourist satisfaction as a mediation variable.

Q: What methodology was used in this study? A: This study employed a quantitative descriptive approach, using a questionnaire distributed to tourists who have visited South Nias. A total of 29,129 people were surveyed, with 395 respondents selected using the proportionate sampling method to become a research sample.

Q: What were the findings of this study? A: The results of this study showed that tourist attractions, services, and facilities have a positive influence on tourist satisfaction. However, when further investigated, only tourist attractions and services show a significant effect on the interest in re-visit. Facilities, although important, do not show a significant effect on tourist decisions to return to South Nias.

Q: What are the implications of this study? A: The findings of this study have significant implications for tourist attraction managers in South Nias, emphasizing the need to focus on aspects of the tourist attraction and services provided. By doing so, tourist managers can create positive experiences that encourage tourists to return, contributing to local economic growth and the sustainability of the tourism industry in the region.

Q: What are the recommendations of this study? A: Based on the findings of this study, the following recommendations are made:

Focus on tourist attractions: Tourist attraction managers in South Nias should focus on developing and promoting the natural beauty, cultural attractions, and outdoor activities of the destination.
Improve service quality: Good and responsive service is essential in creating positive experiences that encourage tourists to return. Tourist managers should focus on improving service quality to meet the needs and expectations of tourists.
Develop marketing strategies: Tourist managers should consider developing marketing strategies that focus on aspects of experience rather than only providing physical facilities.
Evaluate and improve facilities: Although facilities may not have a significant influence on re-visiting interests, they still play an important role in supporting the comfort of tourists. Tourist managers should continue to evaluate and improve facilities to meet the needs and expectations of tourists.

Q: What are the limitations of this study? A: This study has several limitations that should be acknowledged. Firstly, the study only focused on tourist attractions, services, and facilities as variables that contribute to re-visiting interests. Other factors, such as transportation, accommodation, and food, were not considered in this study. Secondly, the study only collected data from tourists who have visited South Nias, and may not be representative of all tourists who visit the destination. Finally, the study only used a quantitative approach, and may not capture the qualitative aspects of tourist experiences.

Q: What are the future research directions? A: Future research should aim to investigate the effect of other factors, such as transportation, accommodation, and food, on re-visiting interests. Additionally, research should be conducted to explore the qualitative aspects of tourist experiences, using methods such as interviews and focus groups. Finally, research should be conducted to investigate the impact of tourist attractions, services, and facilities on local economic growth and the sustainability of the tourism industry in the region.

Q: What are the benefits of this study? A: The benefits of this study include:

Improved understanding of tourist behavior: This study provides a better understanding of the factors that contribute to tourists' interest in revisiting South Nias.
Informing tourism policy and planning: The findings of this study can inform tourism policy and planning in South Nias, helping to create a more sustainable and competitive tourism industry.
Enhancing tourist experiences: By focusing on aspects of the tourist attraction and services provided, tourist managers can create positive experiences that encourage tourists to return, contributing to local economic growth and the sustainability of the tourism industry in the region.

Q: What are the next steps? A: The next steps include:

Implementing the recommendations: Tourist attraction managers in South Nias should implement the recommendations made in this study, focusing on aspects of the tourist attraction and services provided.
Continuing research: Future research should aim to investigate the effect of other factors, such as transportation, accommodation, and food, on re-visiting interests.
Evaluating the impact: The impact of the recommendations made in this study should be evaluated, using methods such as surveys and focus groups, to ensure that they are effective in creating positive experiences that encourage tourists to return.