Familiarity with technology and social media

Oct 13, 2025 by wbrum.org 70 views

Student Opinion on the Use of Social Media as a Communication Media by BPJS Health Public Relations

Introduction

In today's digital age, social media has become an essential tool for communication, especially for public relations and institutions. The use of social media by BPJS Health public relations has been a topic of interest among students, who are the primary target audience for this institution. This study aims to explore the student's opinion on the use of social media as a communication media by BPJS Health public relations, focusing on the Faculty of Social and Political Sciences (FISIP) students of the University of North Sumatra (USU).

Background

The use of social media has become a crucial aspect of communication in today's world. Social media platforms such as Facebook, Twitter, and Instagram have made it easier for institutions to reach their target audience and convey information. BPJS Health public relations has also adopted social media as a means of communication, but the effectiveness of this approach is still a topic of debate. This study aims to understand the student's view of the effectiveness of social media as a communication channel and the benefits obtained from the information conveyed through the platform.

Methodology

This study uses a quantitative descriptive research design, which focuses on the depiction of the current subject or research object based on the facts. The population of this study consists of 3,835 FISIP students of USU, and the sample size is 97 respondents, calculated using the Yamane Taro Formula with 10% precision and 90% confidence level. The data collection method used is a questionnaire that contains various questions that must be answered by respondents. The data analysis technique used is a single table analysis.

Theories Used

Several theories are used as a foundation for this study, including:

Mass Media Theory: This theory explains how mass media influences people's attitudes and behaviors.
Communication Theory: This theory explains how communication occurs between individuals or groups.
Theory of Stimulus-Organism-Response (SOR): This theory explains how individuals respond to stimuli in their environment.

Results

The results of this study show that the majority of USU FISIP students gave a positive response to the use of social media by BPJS Health public relations. They consider that social media as a means of communication is quite good and effective, although there are still needs for improvement in its implementation.

Discussion

Positive opinions that arise among students can be influenced by several factors, including:

Familiarity with technology and social media: Students are a generation that is very familiar with technology and social media, making them more open to the information conveyed through the platform.
Easier and faster access to information: Social media provides easier and faster access to relevant information, including programs and services from BPJS Health.
Clarity of information: The clarity of information conveyed through social media is an essential aspect that needs to be considered by BPJS Health public relations.
Interactions with the community: Interactions with the community, including students, are essential for building a better relationship with social media users.
Responsiveness to questions or complaints: Responsiveness to questions or complaints that arise is also an essential aspect that needs to be considered by BPJS Health public relations.

Conclusion

In conclusion, this study shows that the use of social media as a communication tool by BPJS Health public relations is on target, but still requires adjustments and improvements to achieve more optimal results. With this improvement, it is expected that the interaction between institutions and the community, especially students, can run more effectively, so that the purpose of communication can be achieved properly.

Recommendations

Based on the findings of this study, the following recommendations are made:

BPJS Health public relations should improve the clarity of information conveyed through social media.
BPJS Health public relations should establish a better relationship with social media users, including students.
BPJS Health public relations should be more responsive to questions or complaints that arise.
BPJS Health public relations should involve students in providing feedback to improve the quality of communication services.

Limitations

This study has several limitations, including:

The sample size is relatively small: The sample size of 97 respondents is relatively small compared to the population of 3,835 FISIP students of USU.
The study only focuses on FISIP students of USU: The study only focuses on FISIP students of USU, which may not be representative of the entire student population.

Future Research Directions

Future research directions include:

Investigating the effectiveness of social media as a communication tool for other institutions: Investigating the effectiveness of social media as a communication tool for other institutions can provide a more comprehensive understanding of the role of social media in communication.
Examining the impact of social media on student engagement: Examining the impact of social media on student engagement can provide a better understanding of how social media can be used to improve student engagement.
Investigating the role of social media in crisis communication: Investigating the role of social media in crisis communication can provide a better understanding of how social media can be used to manage crisis communication.
Q&A: Student Opinion on the Use of Social Media as a Communication Media by BPJS Health Public Relations

Q: What is the main objective of this study?

A: The main objective of this study is to explore the student's opinion on the use of social media as a communication media by BPJS Health public relations, focusing on the Faculty of Social and Political Sciences (FISIP) students of the University of North Sumatra (USU).

Q: What theories were used as a foundation for this study?

A: Several theories were used as a foundation for this study, including mass media theory, communication theory, and the theory of stimulus-organism-response (SOR).

Q: What was the population and sample size of this study?

A: The population of this study consisted of 3,835 FISIP students of USU, and the sample size was 97 respondents, calculated using the Yamane Taro Formula with 10% precision and 90% confidence level.

Q: What was the data collection method used in this study?

A: The data collection method used in this study was a questionnaire that contained various questions that must be answered by respondents.

Q: What were the results of this study?

A: The results of this study showed that the majority of USU FISIP students gave a positive response to the use of social media by BPJS Health public relations. They consider that social media as a means of communication is quite good and effective, although there are still needs for improvement in its implementation.

Q: What are the factors that influence positive opinions among students?

A: Positive opinions that arise among students can be influenced by several factors, including familiarity with technology and social media, easier and faster access to information, clarity of information, interactions with the community, and responsiveness to questions or complaints.

Q: What are the recommendations made by this study?

A: Based on the findings of this study, the following recommendations are made:

BPJS Health public relations should improve the clarity of information conveyed through social media.
BPJS Health public relations should establish a better relationship with social media users, including students.
BPJS Health public relations should be more responsive to questions or complaints that arise.
BPJS Health public relations should involve students in providing feedback to improve the quality of communication services.

Q: What are the limitations of this study?

A: This study has several limitations, including the sample size is relatively small and the study only focuses on FISIP students of USU.

Q: What are the future research directions?

A: Future research directions include investigating the effectiveness of social media as a communication tool for other institutions, examining the impact of social media on student engagement, and investigating the role of social media in crisis communication.

Q: What are the implications of this study for BPJS Health public relations?

A: The implications of this study for BPJS Health public relations are that they should improve the clarity of information conveyed through social media, establish a better relationship with social media users, including students, and be more responsive to questions or complaints that arise.

Q: What are the implications of this study for students?

A: The implications of this study for students are that they should be more involved in providing feedback to improve the quality of communication services and that they should be more aware of the importance of social media in communication.

Q: What are the implications of this study for the academic community?

A: The implications of this study for the academic community are that it provides a better understanding of the role of social media in communication and that it highlights the importance of social media in academic settings.