Factors Influencing Visit Intensity

Oct 13, 2025 by wbrum.org 46 views

Introduction

Natural tourism has become a significant contributor to the economic growth of many regions around the world. The Armaya bath, located in the Belawan River, Kutalimbaru District, is one such natural tourism object that has the potential to generate substantial economic value. In this study, we aim to calculate the economic value of the Armaya bath using the travel cost method and analyze the factors that influence the intensity of visits to this tourist attraction.

Methodology

Our study involved 100 respondents who were chosen through quota sampling techniques. The travel cost method was used to analyze the economic value of the Armaya bath. This method involves calculating the total travel cost incurred by visitors to the tourist attraction and multiplying it by the number of visits. The results of the study showed that the economic value of the Armaya bath reached Rp. 4,668,980,753 per year.

Results

The average travel cost that must be spent by visitors from various regions is Rp. 166,781,97 per person per visit. Over the past three years, the average number of visits to the Armaya bath was 27,995. However, the intensity of visits to this tourist attraction is relatively low, with only one visit per person. This suggests that although there are potential visitors from various backgrounds, there are other factors that may be more decisive in influencing the frequency of visits.

Factors Influencing Visit Intensity

Our study found that factors such as age, education level, income level, and time have an influence on the intensity of visits simultaneously. However, individually, these factors have no significant effect on how often visitors come to the Armaya bath. This suggests that the decision to visit the Armaya bath is influenced by a combination of factors, rather than a single factor.

In-depth Analysis

From the analysis that has been done, we can understand some important things about the Armaya bath and the behavior of its visitors. First, the economic value recorded at Rp. 4.6 billion per year shows that Armaya's baths have a significant economic potential for the region. With an average travel cost that is quite affordable, this shows that Armaya's baths can be one of the interesting tourist destinations, especially for local people.

However, the low intensity of the visit is an important spotlight. Although many people visit the Armaya bath, the low frequency of visits shows that many visitors only come once and do not return. This can be caused by several factors, such as lack of promotion, inadequate facilities, or lack of attractive activities at that location.

Strategic Steps to Increase Economic Value

To increase the economic value of Armaya's baths, it is essential to consider several strategic steps. First, improve the quality of services and facilities so that visitors feel more comfortable and satisfied. Second, conduct more intensive promotions through social media and cooperation with travel agents to attract more visitors. Third, creating more interesting activities, such as cultural festivals or educational activities, can encourage visitors to come back.

Conclusion

The Armaya bath has great potential to develop as a natural attraction that is not only attractive to local communities but also for tourists from outside the region. Joint efforts in improving the quality and experience of visitors can have a positive impact on the local economy and preserve the surrounding nature. By understanding the factors that influence visit intensity and implementing strategic steps to increase economic value, the Armaya bath can become a significant contributor to the economic growth of the region.

Recommendations

Based on the findings of this study, we recommend the following:

Improve the quality of services and facilities at the Armaya bath to enhance the visitor experience.
Conduct more intensive promotions through social media and cooperation with travel agents to attract more visitors.
Create more interesting activities, such as cultural festivals or educational activities, to encourage visitors to come back.
Conduct further research to identify the specific factors that influence visit intensity and develop targeted strategies to address these factors.

By implementing these recommendations, the Armaya bath can unlock its full economic potential and become a significant contributor to the economic growth of the region.

Introduction

The Armaya bath, located in the Belawan River, Kutalimbaru District, is a natural tourism object that has the potential to generate substantial economic value. In this article, we will answer some of the most frequently asked questions about the Armaya bath and its economic potential.

Q: What is the economic value of the Armaya bath?

A: The economic value of the Armaya bath was calculated to be Rp. 4,668,980,753 per year using the travel cost method.

Q: How many visitors does the Armaya bath receive per year?

A: The average number of visits to the Armaya bath over the past three years was 27,995.

Q: What is the average travel cost per person per visit to the Armaya bath?

A: The average travel cost per person per visit to the Armaya bath is Rp. 166,781,97.

Q: Why is the intensity of visits to the Armaya bath relatively low?

A: The intensity of visits to the Armaya bath is relatively low due to several factors, including lack of promotion, inadequate facilities, and lack of attractive activities at the location.

Q: What are the factors that influence the intensity of visits to the Armaya bath?

A: The factors that influence the intensity of visits to the Armaya bath include age, education level, income level, and time. However, individually, these factors have no significant effect on how often visitors come to the Armaya bath.

Q: How can the economic value of the Armaya bath be increased?

A: The economic value of the Armaya bath can be increased by improving the quality of services and facilities, conducting more intensive promotions through social media and cooperation with travel agents, and creating more interesting activities, such as cultural festivals or educational activities.

Q: What is the potential of the Armaya bath as a natural attraction?

A: The Armaya bath has great potential to develop as a natural attraction that is not only attractive to local communities but also for tourists from outside the region.

Q: How can the local economy and surrounding nature be preserved?

A: The local economy and surrounding nature can be preserved by joint efforts in improving the quality and experience of visitors, and by implementing sustainable tourism practices.

Q: What are the recommendations for the development of the Armaya bath?

A: The recommendations for the development of the Armaya bath include improving the quality of services and facilities, conducting more intensive promotions, creating more interesting activities, and conducting further research to identify the specific factors that influence visit intensity.

Conclusion

The Armaya bath has great potential to generate substantial economic value and become a significant contributor to the economic growth of the region. By understanding the factors that influence visit intensity and implementing strategic steps to increase economic value, the Armaya bath can unlock its full potential and become a popular tourist destination.