Factors Driving the Purchase of the Perumnas House

Oct 13, 2025 by wbrum.org 18 views

Factors Affecting the Purchasing Decisions of the Perumnas Housing in Medan City

Having your own residence is everyone's dream. In the city of Medan, the Perumnas house is one of the attractive choices for people who want to have an affordable place to live. However, what are the factors that encourage them to choose the Perumnas House? The decision to purchase a house is a complex process that involves various factors, including price, location, facilities, and payment methods. This study aims to analyze the effect of various factors on the decision to purchase the Perumnas Housing in Medan, involving 281 respondents from four Perumnas, namely Simalingkar, Helvetia, Mandala, and Martubung.

Factors Driving the Purchase of the Perumnas House

This study identified several significant factors that influence the decisions of the purchase of the Perumnas Housing, namely:

Price: The Most Dominant Factor

The price factor is the most dominant, with 28.8% influence on purchasing decisions. This shows that affordable prices are the main factors that encourage people to choose the Perumnas House. The price of the Perumnas House is relatively affordable compared to other housing options in Medan City, making it an attractive choice for people who want to own a house without breaking the bank.

Revenue Level: A Significant Factor

Even though it is not a liking price, the level of income also has a significant effect. Communities with certain income tend to prefer the Perumnas House as a realistic choice. The Perumnas House is designed to be affordable for people with a moderate income, making it an attractive option for those who want to own a house without sacrificing their financial stability.

Location: A Strategic Factor

Strategic locations, such as close to the city center, public facilities, and transportation access, are an important factor in purchasing decisions. The Perumnas House is located in a strategic area, making it easily accessible to public transportation and other amenities.

Payment Method: A Flexible Option

Flexible payment options, such as installments with a long period of time, can increase the attractiveness of the Perumnas housing for prospective buyers. The Perumnas House offers flexible payment options, making it easier for people to purchase a house without having to pay a large upfront fee.

Motivation: A Personal Factor

Individual motivation in owning a house, such as the desire to have his own place to live or long-term investment, also affects purchasing decisions. The Perumnas House is designed to be a long-term investment, making it an attractive option for people who want to own a house and increase their wealth over time.

Environment: A Comfortable and Safe Factor

The environment that is comfortable, safe, and well maintained is a factor for consideration for prospective buyers. The Perumnas House is designed to provide a comfortable and safe living environment, making it an attractive option for people who want to own a house and live in a secure community.

Promotion: An Attractive Factor

Attractive promotional programs, such as discounts or discounts, can increase interest and encourage purchases. The Perumnas House offers attractive promotional programs, making it an attractive option for people who want to own a house and save money.

Facilities: A Complete and Adequate Factor

Availability of complete facilities, such as playgrounds, green areas, and security, is an attractive added value for prospective buyers. The Perumnas House offers complete and adequate facilities, making it an attractive option for people who want to own a house and live in a community with amenities.

Land and Building Area: A Suitable Factor

Land and building area in accordance with the needs and budget of prospective buyers is an important factor. The Perumnas House offers a suitable land and building area, making it an attractive option for people who want to own a house and live in a community with a suitable living space.

Implications for Developers and Buyers

The results of this study provide several implications for developers and prospective buyers of the Perumnas Housing in Medan City.

For Developers:

Maintaining Affordable Prices

Prioritizing affordable prices so that Perumnas Housing remains an attractive choice for the community. Developers should maintain affordable prices to ensure that the Perumnas House remains an attractive option for people who want to own a house without breaking the bank.

Pay Attention to the Location Factor

Choose a strategic and easily accessible location to increase attractiveness. Developers should choose a strategic location to increase the attractiveness of the Perumnas House.

Offering a Flexible Payment Option

Provide a variety of payment options, including installments with a long period of time. Developers should offer flexible payment options to make it easier for people to purchase a house without having to pay a large upfront fee.

Improving the Quality of Facilities

Provide complete and adequate facilities to improve the comfort of residents. Developers should provide complete and adequate facilities to make the Perumnas House an attractive option for people who want to own a house and live in a community with amenities.

Conduct an Interesting Promotion

Give an attractive promotional program and in accordance with the needs of prospective buyers. Developers should conduct an interesting promotion to increase interest and encourage purchases.

For Prospective Buyers:

Consider Important Factors

Carefully and pay attention to factors such as prices, locations, facilities, and methods of payment before deciding to buy. Prospective buyers should carefully consider the factors that influence their decision to purchase a house.

Compare with Other Options

Compare prices and facilities for the Perumnas House with other residential choices. Prospective buyers should compare the Perumnas House with other residential choices to make an informed decision.

Consult with Professionals

Consult with property agents or financial consultants before making a decision. Prospective buyers should consult with professionals to ensure that they make an informed decision when purchasing a house.

This study provides a better understanding of the factors that influence the decisions of the purchase of the Perumnas Housing in Medan City. By understanding these factors, developers can develop more effective marketing strategies, while prospective buyers can make more appropriate decisions and in accordance with their needs and abilities.

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the effect of various factors on the decision to purchase the Perumnas Housing in Medan City, involving 281 respondents from four Perumnas, namely Simalingkar, Helvetia, Mandala, and Martubung.

Q: What are the significant factors that influence the decisions of the purchase of the Perumnas Housing?

A: The significant factors that influence the decisions of the purchase of the Perumnas Housing are:

Price: The price factor is the most dominant, with 28.8% influence on purchasing decisions.
Revenue Level: Communities with certain income tend to prefer the Perumnas House as a realistic choice.
Location: Strategic locations, such as close to the city center, public facilities, and transportation access, are an important factor in purchasing decisions.
Payment Method: Flexible payment options, such as installments with a long period of time, can increase the attractiveness of the Perumnas housing for prospective buyers.
Motivation: Individual motivation in owning a house, such as the desire to have his own place to live or long-term investment, also affects purchasing decisions.
Environment: The environment that is comfortable, safe, and well maintained is a factor for consideration for prospective buyers.
Promotion: Attractive promotional programs, such as discounts or discounts, can increase interest and encourage purchases.
Facilities: Availability of complete facilities, such as playgrounds, green areas, and security, is an attractive added value for prospective buyers.
Land and Building Area: Land and building area in accordance with the needs and budget of prospective buyers is an important factor.

Q: What are the implications of this study for developers and prospective buyers?

A: The results of this study provide several implications for developers and prospective buyers of the Perumnas Housing in Medan City.

For Developers:

Maintaining affordable prices so that Perumnas Housing remains an attractive choice for the community.
Paying attention to the location factor to increase attractiveness.
Offering a flexible payment option to make it easier for people to purchase a house.
Improving the quality of facilities to improve the comfort of residents.
Conducting an interesting promotion to increase interest and encourage purchases.

For Prospective Buyers:

Considering important factors such as prices, locations, facilities, and methods of payment before deciding to buy.
Comparing prices and facilities for the Perumnas House with other residential choices.
Consulting with property agents or financial consultants before making a decision.

Q: What are the benefits of understanding the factors that influence the decisions of the purchase of the Perumnas Housing?

A: By understanding the factors that influence the decisions of the purchase of the Perumnas Housing, developers can develop more effective marketing strategies, while prospective buyers can make more appropriate decisions and in accordance with their needs and abilities.

Q: What are the limitations of this study?

A: The limitations of this study are:

The study only analyzed the effect of various factors on the decision to purchase the Perumnas Housing in Medan City.
The study only involved 281 respondents from four Perumnas.
The study did not consider other factors that may influence the decisions of the purchase of the Perumnas Housing.

Q: What are the future research directions based on this study?

A: The future research directions based on this study are:

Conducting a similar study in other cities to compare the factors that influence the decisions of the purchase of the Perumnas Housing.
Analyzing the effect of other factors that may influence the decisions of the purchase of the Perumnas Housing.
Developing a more comprehensive model that includes all the factors that influence the decisions of the purchase of the Perumnas Housing.