Explaining Agribusiness Partnership Activities

Oct 13, 2025 by wbrum.org 22 views

Agribusiness Partnership Study: Coffee Farmers Group with Partner Company

Introduction

In the world of agriculture, partnerships between farmers and companies have become increasingly important in improving crop yields and increasing farmers' incomes. One such partnership is between the Namanisdesa Farmer Group in Sinaman II Village, Pamatang Sidamanik District, Simalungun Regency, and Starbucks Coffee outlets. This study aims to explore the agribusiness partnership activities between these two groups, describe the differences in the stages of coffee cultivation, and analyze the differences in productivity and income generated by the two groups.

Research Purposes

This research has several main objectives, including:

Explaining Agribusiness Partnership Activities: This study aims to describe in detail how the relationship between groups of farmers and partner companies takes place, as well as the benefits obtained from the partnership.
Analyzing the Differences in the Stages of Cultivation: This study aims to outline the differences in the way of coffee cultivation applied by partner farmers groups with groups of non-mitra farmers, including the techniques and strategies used.
Analyzing Productivity and Income: This study aims to identify whether there are significant differences in productivity and income between the two groups.
Identifying Factors that Influence Production and Income: This study aims to analyze the factors that influence production and income using the Ordinary Least Square (OLS) method.

Research Methodology

This study uses a purposive method to determine the research location. The sample was taken using the census method to ensure the accuracy of the resulting data. Agribusiness partnership activities are explained through a simple checklist, which is also used to assess differences in the stages of coffee cultivation. For productivity and income analysis, comparative analysis methods are applied, while the factors that influence production and income are analyzed using the Ordinary Least Square (OLS) method.

Research Result

The results showed several key findings:

Partnership Patterns: The pattern that exists between partner companies and farmer groups is a pattern of subcontracting partnership. In this case, the company plays a role in providing technical and marketing support, while farmers are responsible for production.
Differences in the Stages of Cultivation: There are striking differences in the cultivation stage between partner and non-mitra farmers. The partner group applies a more modern technique, including the use of shade plants, more optimal spacing, as well as a more planned dose and schedule of fertilizer. They are also better in controlling pests, pruning, and in maintaining the quality of coffee.
Productivity: There are significant differences in coffee productivity between partner and non-mitra farmers. This shows that partnerships can significantly increase agricultural output.
Income: This indicates that partnerships not only increase production, but also provide greater financial benefits for farmers.
Fertilizers: Fertilizers given appropriately and are scheduled to contribute to the increase in crop yields.

Conclusion

Agribusiness partnership between groups of Namanist and Starbucks farmers showed a significant positive impact on coffee cultivation practices and increasing farmers' incomes. Company involvement in providing technical and marketing support is an important factor in increasing product productivity and quality. Thus, this partnership model can be a solution to improve the welfare of farmers and strengthen the local agricultural sector. Implementation of more efficient cultivation techniques and optimal use of resources are key steps that can be applied by other farmers to achieve better results.

Recommendations

Based on the findings of this study, the following recommendations are made:

Implementation of Modern Techniques: Farmers should implement modern techniques in coffee cultivation, including the use of shade plants, optimal spacing, and planned dose and schedule of fertilizer.
Control of Pests and Pruning: Farmers should control pests and prune their coffee plants regularly to maintain the quality of coffee.
Optimal Use of Resources: Farmers should use resources optimally, including fertilizers, to increase crop yields.
Partnership with Companies: Farmers should consider partnering with companies to access technical and marketing support, which can increase productivity and income.
Capacity Building: Farmers should participate in capacity building programs to improve their knowledge and skills in coffee cultivation and marketing.

Limitations of the Study

This study has several limitations, including:

Limited Sample Size: The sample size of this study is limited to the Namanisdesa Farmer Group and Starbucks Coffee outlets.
Limited Time Frame: The study was conducted over a limited time frame, which may not capture the long-term effects of the partnership.
Limited Data: The study relied on secondary data, which may not be comprehensive or accurate.

Future Research Directions

Future research should focus on:

Expanding the Sample Size: Future research should expand the sample size to include more farmers and companies.
Longer Time Frame: Future research should conduct the study over a longer time frame to capture the long-term effects of the partnership.
More Comprehensive Data: Future research should collect more comprehensive data, including primary data, to improve the accuracy and reliability of the findings.

Conclusion

In conclusion, this study has shown that agribusiness partnership between groups of Namanist and Starbucks farmers has a significant positive impact on coffee cultivation practices and increasing farmers' incomes. The partnership model can be a solution to improve the welfare of farmers and strengthen the local agricultural sector. Implementation of more efficient cultivation techniques and optimal use of resources are key steps that can be applied by other farmers to achieve better results.
Q&A: Agribusiness Partnership Study - Coffee Farmers Group with Partner Company

Introduction

In our previous article, we discussed the agribusiness partnership study between the Namanisdesa Farmer Group in Sinaman II Village, Pamatang Sidamanik District, Simalungun Regency, and Starbucks Coffee outlets. This study aimed to explore the agribusiness partnership activities between these two groups, describe the differences in the stages of coffee cultivation, and analyze the differences in productivity and income generated by the two groups. In this article, we will answer some of the frequently asked questions related to this study.

Q: What is agribusiness partnership?

A: Agribusiness partnership is a collaborative relationship between farmers and companies to improve crop yields and increase farmers' incomes. In this study, the partnership between the Namanisdesa Farmer Group and Starbucks Coffee outlets is an example of a successful agribusiness partnership.

Q: What are the benefits of agribusiness partnership?

A: The benefits of agribusiness partnership include:

Improved crop yields
Increased farmers' incomes
Access to technical and marketing support
Improved quality of products
Increased competitiveness in the market

Q: What are the key factors that influence the success of agribusiness partnership?

A: The key factors that influence the success of agribusiness partnership include:

Effective communication between farmers and companies
Clear understanding of each other's roles and responsibilities
Mutual trust and respect
Access to technical and marketing support
Regular monitoring and evaluation of the partnership

Q: How can farmers benefit from agribusiness partnership?

A: Farmers can benefit from agribusiness partnership in several ways, including:

Access to technical and marketing support
Improved crop yields and increased farmers' incomes
Improved quality of products
Increased competitiveness in the market
Opportunities for capacity building and training

Q: What are the challenges faced by farmers in agribusiness partnership?

A: The challenges faced by farmers in agribusiness partnership include:

Limited access to technical and marketing support
Limited understanding of each other's roles and responsibilities
Limited trust and respect between farmers and companies
Limited access to resources and funding
Limited capacity to manage and monitor the partnership

Q: How can companies benefit from agribusiness partnership?

A: Companies can benefit from agribusiness partnership in several ways, including:

Access to high-quality products
Improved competitiveness in the market
Increased brand reputation and customer loyalty
Opportunities for capacity building and training
Improved relationships with farmers and the community

Q: What are the key steps to establish a successful agribusiness partnership?

A: The key steps to establish a successful agribusiness partnership include:

Conducting a thorough needs assessment and feasibility study
Developing a clear and comprehensive partnership agreement
Establishing effective communication and monitoring and evaluation systems
Providing regular training and capacity building for farmers and companies
Regularly reviewing and adjusting the partnership agreement as needed

Conclusion

In conclusion, agribusiness partnership between farmers and companies can be a successful and beneficial relationship for both parties. By understanding the benefits and challenges of agribusiness partnership, farmers and companies can work together to improve crop yields, increase farmers' incomes, and improve the quality of products. By following the key steps to establish a successful agribusiness partnership, farmers and companies can build a strong and sustainable partnership that benefits both parties.