Eramas Winning Factor Analysis

Oct 13, 2025 by wbrum.org 103 views

The Victory Factors of the Couple Edy Rahmayadi-Musa Rajekshah (Eramas) in the Governor Election (Pilgubsu) of North Sumatra in 2018 in Medan Marelan District

Introduction

The 2018 Governor Election (Pilgubsu) in North Sumatra was a significant event that recorded the victory of the couple Edy Rahmayadi and Musa Rajekshah, known as Eramas. This victory was not a coincidence, but rather the result of several factors that influenced voter decisions, particularly in Medan Marelan District, where this research was conducted. The election process was not without its challenges, including religious issues, regional sons, and tribal issues. However, the figure factor of the two candidates themselves played a crucial role in their victory.

Background of the Study

The election of the Governor of North Sumatra in 2018 was a highly contested event, with several candidates vying for the top spot. The pair Edy Rahmayadi and Musa Rajekshah, known as Eramas, managed to secure more than 50% of the votes based on the recapitulation conducted by the General Election Commission (KPU) of North Sumatra Province. This victory was a significant achievement, and it is essential to understand the factors that contributed to their success.

Methodology

The method used in this study is a simple quantitative method, where data is obtained through a questionnaire with a descriptive approach. This study aims to describe the condition of voters and understand the factors that encourage them to choose the Eramas pair. The data collected was analyzed to identify the key factors that influenced voter decisions.

Results

The results of the study showed that voters in Medan Marelan District tend to use identity politics in determining their choices. They are included in the category of sociological voters, who choose based on the similarity of religion, ethnicity, and background of origin. In addition, there are also psychological aspects that influence, where personality and track record of Edy Rahmayadi and Musa Rajekshah have a special attraction for voters.

Eramas Winning Factor Analysis

1. Identity Politics

In Medan Marelan, voters are still influenced by identity politics, namely the tendency to choose candidates who are considered to have similarities with them in terms of religion, ethnicity, and regional origin. Eramas managed to take advantage of this condition by emphasizing their relationship with the local community. Voters feel more connected and represented by this couple, so this is a strong reason to give their votes.

The Importance of Identity Politics in Voter Decisions

Identity politics plays a significant role in voter decisions, particularly in regions with a strong sense of community and cultural identity. In Medan Marelan, voters tend to choose candidates who share similar values, beliefs, and backgrounds. Eramas's ability to connect with the local community and emphasize their shared identity was a key factor in their victory.

2. Local Religious and Culture Issues

Religious issues play a significant role in this election. In religious societies such as in North Sumatra, candidates who can represent religious values tend to be more accepted. Eramas is able to highlight himself with an approach that is in harmony with local cultural traditions and values, making them look more relevant to voters.

The Role of Religion in Voter Decisions

Religion plays a significant role in voter decisions, particularly in regions with a strong sense of religiosity. In North Sumatra, voters tend to choose candidates who share similar religious values and beliefs. Eramas's ability to connect with the local community and emphasize their shared religious values was a key factor in their victory.

3. Figure Factor

In addition to sociological factors, the figure of Edy Rahmayadi and Musa Rajekshah is also a special attraction. Both are known as public figures with a strong background. Edy Rahmayadi, as a former Military Commander I/BB, has a reputation as a brave and firm leader, while Musa Rajekshah brings experience in the business sector. This combination creates a positive image that strengthens voter confidence in their capacity to lead the region.

The Importance of Candidate Figures in Voter Decisions

Candidate figures play a significant role in voter decisions, particularly in regions with a strong sense of leadership and authority. In Medan Marelan, voters tend to choose candidates who have a strong track record and a positive image. Eramas's ability to connect with the local community and emphasize their shared values and experiences was a key factor in their victory.

Conclusion

In the context of the 2018 Pilgubsu, Eramas's victory in Medan Marelan District can be explained through a combination of identity political factors, religious issues, and the attractiveness of candidate figures. Voters tend to vote based on social and psychological equality, which shows that regional head elections are not merely choosing leaders, but also choose the identity they feel the most suitable. This study provides valuable insights on the dynamics of voters in North Sumatra and can be a reference for further elections.

Implications of the Study

The study provides valuable insights on the dynamics of voters in North Sumatra and can be a reference for further elections. The findings of the study highlight the importance of identity politics, religious issues, and candidate figures in voter decisions. The study also emphasizes the need for candidates to connect with the local community and emphasize their shared values and experiences.

Recommendations for Future Research

Future research should focus on exploring the dynamics of voters in other regions and elections. The study should also investigate the role of social media in shaping voter decisions and the impact of candidate figures on voter choices. Additionally, the study should explore the implications of the study's findings for election campaigns and voter engagement strategies.
Q&A: The Victory Factors of the Couple Edy Rahmayadi-Musa Rajekshah (Eramas) in the Governor Election (Pilgubsu) of North Sumatra in 2018 in Medan Marelan District

Q: What were the key factors that contributed to the victory of Edy Rahmayadi and Musa Rajekshah (Eramas) in the 2018 Governor Election (Pilgubsu) of North Sumatra?

A: The key factors that contributed to the victory of Edy Rahmayadi and Musa Rajekshah (Eramas) in the 2018 Governor Election (Pilgubsu) of North Sumatra were identity politics, local religious and culture issues, and the figure factor of the two candidates themselves.

Q: What is identity politics, and how did it play a role in the election?

A: Identity politics refers to the tendency of voters to choose candidates who share similar values, beliefs, and backgrounds. In Medan Marelan, voters tend to choose candidates who are considered to have similarities with them in terms of religion, ethnicity, and regional origin. Eramas managed to take advantage of this condition by emphasizing their relationship with the local community.

Q: How did the religious issues play a role in the election?

A: Religious issues played a significant role in the election, particularly in regions with a strong sense of religiosity. In North Sumatra, voters tend to choose candidates who share similar religious values and beliefs. Eramas was able to highlight himself with an approach that is in harmony with local cultural traditions and values, making them look more relevant to voters.

Q: What was the significance of the figure factor in the election?

A: The figure factor of the two candidates themselves played a significant role in the election. Edy Rahmayadi, as a former Military Commander I/BB, has a reputation as a brave and firm leader, while Musa Rajekshah brings experience in the business sector. This combination creates a positive image that strengthens voter confidence in their capacity to lead the region.

Q: How did the study's findings provide valuable insights on the dynamics of voters in North Sumatra?

A: The study's findings provided valuable insights on the dynamics of voters in North Sumatra, highlighting the importance of identity politics, religious issues, and candidate figures in voter decisions. The study also emphasized the need for candidates to connect with the local community and emphasize their shared values and experiences.

Q: What are the implications of the study's findings for election campaigns and voter engagement strategies?

A: The study's findings have implications for election campaigns and voter engagement strategies, emphasizing the need for candidates to connect with the local community and emphasize their shared values and experiences. The study also highlights the importance of understanding the dynamics of voters in different regions and elections.

Q: What are the recommendations for future research based on the study's findings?

A: Future research should focus on exploring the dynamics of voters in other regions and elections. The study should also investigate the role of social media in shaping voter decisions and the impact of candidate figures on voter choices. Additionally, the study should explore the implications of the study's findings for election campaigns and voter engagement strategies.

Q: What are the limitations of the study, and how can they be addressed in future research?

A: The study's limitations include the use of a simple quantitative method and the reliance on self-reported data. Future research should aim to address these limitations by using more advanced research methods and collecting data from multiple sources.

Q: What are the potential applications of the study's findings in real-world settings?

A: The study's findings have potential applications in real-world settings, such as election campaigns, voter engagement strategies, and public policy development. The study's insights on the dynamics of voters in North Sumatra can inform the development of more effective election campaigns and voter engagement strategies.