Developing Sharia Tourism Products

Oct 13, 2025 by wbrum.org 21 views

The Effect of Sharia Tourism and Motivation to Travel on Tourist Satisfaction on Sharia Tourism Objects in the City of Banda Aceh (Study at the Aceh Tsunami Museum)

Introduction

Tourist satisfaction is a crucial aspect of the tourism industry, as it directly affects the overall experience of tourists and their likelihood of returning to a destination. With the increasing demand for unique and culturally relevant experiences, sharia tourism has emerged as a significant trend in the industry. Sharia tourism, which caters to the spiritual and cultural needs of Muslim tourists, offers a distinct experience that sets it apart from other types of tourism. However, the effectiveness of sharia tourism in enhancing tourist satisfaction depends on various factors, including the motivation of tourists to travel. This study aims to investigate the impact of sharia tourism and travel motivation on tourist satisfaction in sharia tourism objects, specifically in the city of Banda Aceh.

The Significance of Sharia Tourism

Banda Aceh City, located in the province of Aceh, Indonesia, is a significant tourist destination that offers a unique blend of cultural and spiritual experiences. The city is home to numerous sharia tourism objects, including the Aceh Tsunami Museum, which is a popular attraction for Muslim tourists. Sharia tourism in Banda Aceh City is characterized by its emphasis on Islamic values, traditions, and practices, providing tourists with a meaningful and enriching experience. The city's rich cultural heritage, combined with its stunning natural beauty, makes it an ideal destination for tourists seeking a unique and spiritually fulfilling experience.

The Role of Travel Motivation

Travel motivation is a critical factor that influences tourist satisfaction. It refers to the reasons why tourists choose to travel, including their desire for relaxation, adventure, cultural experiences, or spiritual enrichment. In the context of sharia tourism, travel motivation plays a significant role in determining the level of satisfaction tourists experience. Tourists who are motivated by a desire to experience Islamic culture and traditions are more likely to be satisfied with their experience, as they are able to connect with the local culture and values.

Methodology

This study employed a quantitative research method, using a sample of 96 respondents who visited the Aceh Tsunami Museum. The data collection process involved the use of closed questionnaires, as well as secondary data from relevant journals and books. The data analysis was carried out using SPSS, followed by multiple linear regression analysis to test the hypotheses.

Results

The results of this study indicate that sharia tourism has a significant effect on tourist satisfaction, with an effective contribution of 31.73%. This suggests that there is a strong positive relationship between the experience of sharia tourism offered and tourist satisfaction. Additionally, the motivational variable of travel also has a significant influence on tourist satisfaction, with a contribution of 13.37%. This shows that the motivation of tourists to travel also plays an important role in determining their level of satisfaction after visiting.

The Combination of Sharia Tourism and Travel Motivation

The combination of sharia tourism and travel motivation has a considerable influence on tourist satisfaction, reaching 51.1%. This suggests that these two factors have a complementary contribution in improving tourist experiences. However, there are still 48.9% of other factors that influence and cannot be measured in this study, which shows that there are still many other relevant variables that might affect tourist satisfaction in the context of sharia tourism.

Conclusion

This study provides an overview of how sharia tourism and travel motivation can be a key element in increasing tourist satisfaction, especially in the Aceh Tsunami Museum which is the goal of sharia tourism. The findings of this study are expected to provide insight for tourism managers in developing more innovative strategies in developing tourist attractions that are in accordance with the expectations of Muslim tourists. By understanding the impact of sharia tourism and travel motivation on tourist satisfaction, tourism managers can create more effective and appealing experiences for Muslim tourists, ultimately contributing to the growth and development of the tourism industry.

Recommendations

Based on the findings of this study, the following recommendations are made:

Developing Sharia Tourism Products: Tourism managers should develop sharia tourism products that cater to the spiritual and cultural needs of Muslim tourists. This can include the creation of Islamic-themed attractions, cultural performances, and spiritual experiences.
Enhancing Travel Motivation: Tourism managers should focus on enhancing travel motivation by highlighting the unique experiences and attractions that Banda Aceh City has to offer. This can include the use of social media, advertising, and promotional materials to attract tourists.
Improving Tourist Satisfaction: Tourism managers should focus on improving tourist satisfaction by providing high-quality services, amenities, and experiences that meet the expectations of Muslim tourists.
Conducting Further Research: Further research should be conducted to explore the impact of other factors on tourist satisfaction, such as the role of social media, the influence of peer recommendations, and the impact of cultural and linguistic differences.

Limitations

This study has several limitations, including:

Sample Size: The sample size of this study is relatively small, which may limit the generalizability of the findings.
Data Collection Method: The data collection method used in this study is based on self-reported data, which may be subject to biases and limitations.
Contextual Factors: The study only focuses on the context of sharia tourism in Banda Aceh City, which may not be applicable to other contexts.

Future Research Directions

Future research should focus on exploring the impact of other factors on tourist satisfaction, such as the role of social media, the influence of peer recommendations, and the impact of cultural and linguistic differences. Additionally, further research should be conducted to explore the effectiveness of sharia tourism in other contexts, such as in other countries or regions.
Frequently Asked Questions (FAQs) about Sharia Tourism and Motivation to Travel

Q: What is Sharia Tourism?

A: Sharia tourism refers to the type of tourism that caters to the spiritual and cultural needs of Muslim tourists. It involves the development of tourist attractions, services, and experiences that are in accordance with Islamic values and traditions.

Q: What are the benefits of Sharia Tourism?

A: Sharia tourism offers several benefits, including:

Providing a unique and enriching experience for Muslim tourists
Promoting cultural understanding and exchange between Muslim and non-Muslim communities
Supporting the development of local economies and communities
Enhancing the reputation of destinations as welcoming and inclusive for Muslim tourists

Q: How does travel motivation affect tourist satisfaction?

A: Travel motivation plays a significant role in determining tourist satisfaction. Tourists who are motivated by a desire to experience Islamic culture and traditions are more likely to be satisfied with their experience, as they are able to connect with the local culture and values.

Q: What are some examples of sharia tourism products?

A: Some examples of sharia tourism products include:

Islamic-themed attractions, such as mosques, Islamic museums, and cultural centers
Cultural performances, such as traditional dance and music performances
Spiritual experiences, such as prayer sessions and Islamic lectures
Halal food and beverage options
Islamic-themed shopping and souvenirs

Q: How can tourism managers develop effective sharia tourism products?

A: Tourism managers can develop effective sharia tourism products by:

Conducting market research to understand the needs and preferences of Muslim tourists
Collaborating with local communities and stakeholders to develop products that are authentic and meaningful
Providing high-quality services and amenities that meet the expectations of Muslim tourists
Promoting sharia tourism products through social media and other marketing channels

Q: What are some challenges facing sharia tourism?

A: Some challenges facing sharia tourism include:

Limited understanding and awareness of sharia tourism among tourism managers and stakeholders
Difficulty in developing products that meet the needs and preferences of Muslim tourists
Limited availability of halal food and beverage options
Limited access to Islamic-themed attractions and experiences

Q: How can tourism managers overcome these challenges?

A: Tourism managers can overcome these challenges by:

Conducting market research to better understand the needs and preferences of Muslim tourists
Collaborating with local communities and stakeholders to develop products that are authentic and meaningful
Providing training and education on sharia tourism for tourism staff and stakeholders
Promoting sharia tourism products through social media and other marketing channels

Q: What is the future of sharia tourism?

A: The future of sharia tourism is promising, with increasing demand for unique and culturally relevant experiences. Sharia tourism is expected to continue growing in popularity, with more destinations and tourism operators developing products and services that cater to the needs and preferences of Muslim tourists.