Develop policies that support the improvement of therapeutic communication

Oct 13, 2025 by wbrum.org 85 views

Therapeutic Communication Relationship Nurses to Patient Loyalty Utilizing Health Services at Malahayati Islamic Hospital Medan in 2021

Introduction

In the context of health services, therapeutic communication between nurses and patients is a crucial component that significantly affects patient loyalty. The relationship between nurses and patients is built on trust, empathy, and effective communication, which are essential for creating a positive patient experience. This study aims to explore the relationship between therapeutic communication conducted by nurses and loyalty of patients who use health services in the Islamic Hospital Malahayati Medan in 2021.

Methodology

This study employed a quantitative approach and cross-sectional design, involving 100 respondents randomly selected from a total population of 5,528 patients treated at the hospital. The research data was collected through direct interviews guided by a questionnaire. The results of the analysis showed that 39 of 100 respondents (39%) gave a positive assessment of therapeutic communication received from nurses. Meanwhile, regarding patient loyalty, most respondents (45%) are in the category quite loyal. The correlation test using the product moment method shows the P value of 0.000, which is smaller than 0.05, indicating a significant relationship between nurse therapeutic communication and patient loyalty.

The Importance of Therapeutic Communication

Therapeutic communication is one important aspect in the treatment process that not only strengthens the relationship between nurses and patients but can also affect the level of satisfaction and loyalty of the patient. In hospitals, especially Malahayati Islamic Hospital, where Islamic values are an integral part of service, good communication can increase patient comfort in undergoing treatment. Effective communication can also reduce anxiety and stress, which are common concerns for patients undergoing medical treatment.

Patient Loyalty: A Key Indicator for Sustainability

Patient loyalty is an important indicator for the sustainability of health services. Patients who feel connected and appreciated by their nurses tend to return to use the same service and recommend it to others. This shows the importance of training and development of communication competencies for nurses so that they can implement effective communication strategies. By investing in communication training for health workers, hospitals can create stronger and mutually beneficial relationships between nurses and patients.

The Role of Hospitals in Fostering Positive Patient Experiences

This condition also emphasizes the need for hospitals to not only focus on the technical aspects of care, but also the emotional and social aspects that play an important role in creating positive patient experiences. Through improving the quality of communication between nurses and patients, it is expected that patient loyalty to hospitals can be maintained and improved. This study provides empirical evidence that investment in communication training for health workers is a strategic step to create stronger and mutually beneficial relationships between nurses and patients.

Implications for Hospital Management

The results of this study provide valuable insights for the management of Malahayati Islamic Hospital to develop policies that support the improvement of therapeutic communication and improve training programs for nurses to support the increase in patient loyalty. By prioritizing communication training and development, hospitals can create a positive and supportive environment that fosters patient loyalty and satisfaction.

Conclusion

In conclusion, this study highlights the importance of therapeutic communication in creating a positive patient experience and fostering patient loyalty. The results of this study provide empirical evidence that investment in communication training for health workers is a strategic step to create stronger and mutually beneficial relationships between nurses and patients. By prioritizing communication training and development, hospitals can create a positive and supportive environment that fosters patient loyalty and satisfaction.

Recommendations

Based on the findings of this study, the following recommendations are made:

Develop policies that support the improvement of therapeutic communication: Hospitals should develop policies that prioritize communication training and development for nurses.
Improve training programs for nurses: Hospitals should improve training programs for nurses to support the increase in patient loyalty.
Invest in communication training for health workers: Hospitals should invest in communication training for health workers to create stronger and mutually beneficial relationships between nurses and patients.
Focus on emotional and social aspects of care: Hospitals should focus on the emotional and social aspects of care to create positive patient experiences.

By implementing these recommendations, hospitals can create a positive and supportive environment that fosters patient loyalty and satisfaction.
Frequently Asked Questions (FAQs) about Therapeutic Communication Relationship Nurses to Patient Loyalty

Q: What is therapeutic communication in the context of healthcare?

A: Therapeutic communication refers to the process of communication between healthcare professionals, such as nurses, and patients that is designed to promote healing, reduce anxiety and stress, and improve patient outcomes. It involves active listening, empathy, and clear communication to build trust and understanding between the healthcare provider and the patient.

Q: Why is therapeutic communication important in healthcare?

A: Therapeutic communication is essential in healthcare because it helps to create a positive patient experience, builds trust and rapport between the healthcare provider and the patient, and improves patient outcomes. Effective communication can also reduce anxiety and stress, which are common concerns for patients undergoing medical treatment.

Q: What are the benefits of therapeutic communication for patients?

A: The benefits of therapeutic communication for patients include:

Reduced anxiety and stress
Improved understanding of their condition and treatment options
Increased trust and rapport with their healthcare provider
Improved patient satisfaction and loyalty
Better health outcomes

Q: What are the benefits of therapeutic communication for healthcare providers?

A: The benefits of therapeutic communication for healthcare providers include:

Improved patient satisfaction and loyalty
Reduced patient complaints and litigation
Improved patient outcomes
Increased job satisfaction and reduced burnout
Enhanced professional development and skills

Q: How can healthcare providers improve their therapeutic communication skills?

A: Healthcare providers can improve their therapeutic communication skills by:

Practicing active listening and empathy
Using clear and concise language
Asking open-ended questions
Providing clear and concise information
Being aware of their own biases and assumptions
Seeking feedback from patients and colleagues

Q: What are some common barriers to therapeutic communication in healthcare?

A: Some common barriers to therapeutic communication in healthcare include:

Language barriers
Cultural differences
Time constraints
Lack of training or experience
Personal biases and assumptions
Technical or medical jargon

Q: How can healthcare providers overcome these barriers?

A: Healthcare providers can overcome these barriers by:

Using interpreters or translators when necessary
Being sensitive to cultural differences and using culturally competent communication
Prioritizing patient communication and making time for it
Seeking additional training or education on communication skills
Being aware of their own biases and assumptions and seeking feedback from patients and colleagues
Using clear and simple language and avoiding technical or medical jargon

Q: What is the role of hospital management in promoting therapeutic communication?

A: Hospital management plays a critical role in promoting therapeutic communication by:

Developing policies and procedures that support communication training and development
Providing resources and support for communication training and development
Encouraging a culture of communication and collaboration among healthcare providers
Monitoring and evaluating communication practices and outcomes
Providing feedback and coaching to healthcare providers on communication skills

Q: What are some best practices for promoting therapeutic communication in healthcare?

A: Some best practices for promoting therapeutic communication in healthcare include:

Prioritizing patient communication and making time for it
Using clear and concise language
Asking open-ended questions
Providing clear and concise information
Being aware of patient values and preferences
Using a patient-centered approach to care

By following these best practices and addressing common barriers to therapeutic communication, healthcare providers can improve patient outcomes, increase patient satisfaction and loyalty, and enhance their own professional development and skills.