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Oct 13, 2025 by wbrum.org 24 views

Analysis of Competitive Advantages Through the Vrio Approach: Case Study on MSME T-Shirt Tauko Medan, Ammunition, and Vecto Drama

In today's fast-paced and highly competitive business landscape, micro, small, and medium enterprises (MSMEs) are constantly seeking ways to gain a sustainable competitive advantage. One approach that has gained significant attention in recent years is the Vrio framework, which stands for valuable, rare, imitate to cost, and organized. This framework provides a comprehensive framework for analyzing the competitive advantages of businesses and identifying areas for improvement. In this article, we will delve into the Vrio approach and conduct a case study on three MSMEs in the T-shirt industry: Tauko Medan, Ammunition, and Vecto Drama.

Understanding the Vrio Approach

The Vrio approach is a strategic management framework that helps businesses identify and analyze their competitive advantages. The framework consists of four key elements:

Valuable (Valuable): This element refers to the unique value proposition that a business offers to its customers. It is the distinctive feature that sets a business apart from its competitors and provides a reason for customers to choose it over others.
Rare (Rare): This element refers to the uniqueness of a business's offerings. It is the degree to which a business's products or services are differentiated from those of its competitors.
Imitate to Cost (Cost to Imitate): This element refers to the ease with which competitors can imitate a business's offerings. It is the cost and effort required for competitors to replicate a business's products or services.
Organized (Organized): This element refers to the business's ability to execute its strategy and deliver its value proposition to customers. It is the degree to which a business is well-organized and able to respond to changing market conditions.

Research Methodology

To conduct this case study, we used a descriptive analysis method and collected data through interviews with the owners and management of the three MSMEs: Tauko Medan, Ammunition, and Vecto Drama. The interviews aimed to explore in-depth information about the advantages and challenges faced by each company.

Research Results

The results of the study showed that the three companies were in a temporary or temporary competitive advantage. Although there are some elements that are considered valuable, rare, and well-organized, they still face challenges to maintain these advantages in increasingly competitive markets.

Analysis Based on the Vrio Approach

Valuable (Valuable): These three MSMEs offer quality T-shirt products with attractive designs, meet the increasingly diverse needs of consumers. However, the value of this product is strongly influenced by fast market trends.

The T-shirt products offered by Tauko Medan, Ammunition, and Vecto Drama are considered valuable due to their high quality and attractive designs. However, the value of these products is subject to change due to fast market trends. This means that the companies need to continuously innovate and adapt to changing market conditions to maintain their competitive advantage.

Rare (Rare): The uniqueness of the design of each product becomes added value, but can quickly be imitated by competitors. Therefore, this unique factor is a challenge in maintaining its position.

The unique designs of the T-shirt products offered by the three MSMEs are considered rare and add value to the products. However, this uniqueness can quickly be imitated by competitors, which poses a challenge to maintaining the companies' competitive advantage.

Imitate to Cost (Cost to Imitate): Although the superiority of the product can be an attraction, the cost to imitate the products produced by these three companies is not too high. This provides space for new competitors to enter the market easily.

The cost to imitate the products produced by Tauko Medan, Ammunition, and Vecto Drama is not too high, which provides an opportunity for new competitors to enter the market. This means that the companies need to develop a stronger strategy to maintain their competitive advantage and prevent new competitors from entering the market.

Organized (Organized): The business's ability to execute its strategy and deliver its value proposition to customers is a key factor in maintaining its competitive advantage.

The ability of Tauko Medan, Ammunition, and Vecto Drama to execute their strategy and deliver their value proposition to customers is a key factor in maintaining their competitive advantage. However, the companies need to continuously improve their organizational capabilities to respond to changing market conditions and maintain their competitive advantage.

Conclusion

From the analysis conducted, it can be seen that the UMKM T-Shirt Tauko Medan, Ammunition, and Vecto Drama have a temporary competitive advantage. They need to innovate continuously and develop a stronger strategy to maintain their position in the market. By understanding the elements of the Vrio approach, business owners can take more appropriate strategic steps to increase competitiveness and ensure the sustainability of their business in the future.

Optimizing competitive advantage through the Vrio approach will not only help in improving company performance, but also contributes to the overall growth of the MSME sector, which in turn can strengthen the local economy. By applying the Vrio approach, businesses can identify areas for improvement and develop strategies to maintain their competitive advantage in an increasingly competitive market.

Recommendations

Based on the analysis conducted, the following recommendations are made:

Innovate continuously: Tauko Medan, Ammunition, and Vecto Drama need to continuously innovate and adapt to changing market conditions to maintain their competitive advantage.
Develop a stronger strategy: The companies need to develop a stronger strategy to maintain their position in the market and prevent new competitors from entering the market.
Improve organizational capabilities: The companies need to continuously improve their organizational capabilities to respond to changing market conditions and maintain their competitive advantage.

By implementing these recommendations, Tauko Medan, Ammunition, and Vecto Drama can maintain their competitive advantage and ensure the sustainability of their business in the future.
Frequently Asked Questions (FAQs) About the Vrio Approach and Competitive Advantage

In our previous article, we discussed the Vrio approach and its application in analyzing the competitive advantages of micro, small, and medium enterprises (MSMEs). In this article, we will answer some frequently asked questions (FAQs) about the Vrio approach and competitive advantage.

Q: What is the Vrio approach?

A: The Vrio approach is a strategic management framework that helps businesses identify and analyze their competitive advantages. It consists of four key elements: valuable, rare, imitate to cost, and organized.

Q: What is the difference between valuable and rare?

A: Valuable refers to the unique value proposition that a business offers to its customers, while rare refers to the uniqueness of a business's offerings. While valuable is about the value that a business offers, rare is about the uniqueness of that value.

Q: How can a business make its products or services valuable?

A: A business can make its products or services valuable by offering unique features, high-quality products, or exceptional customer service. It can also differentiate itself from competitors by offering unique products or services that meet the needs of a specific market segment.

Q: How can a business make its products or services rare?

A: A business can make its products or services rare by offering unique designs, limited-edition products, or exclusive services. It can also create a sense of scarcity by limiting the availability of its products or services.

Q: What is the cost to imitate?

A: The cost to imitate refers to the ease with which competitors can imitate a business's offerings. It is the cost and effort required for competitors to replicate a business's products or services.

Q: How can a business reduce the cost to imitate?

A: A business can reduce the cost to imitate by developing unique products or services that are difficult to replicate, or by creating a strong brand identity that is difficult to imitate.

Q: What is the importance of being organized?

A: Being organized is crucial for a business to execute its strategy and deliver its value proposition to customers. It is the ability of a business to respond to changing market conditions and maintain its competitive advantage.

Q: How can a business improve its organizational capabilities?

A: A business can improve its organizational capabilities by developing a strong management team, investing in technology and infrastructure, and creating a culture of innovation and continuous improvement.

Q: What is the relationship between the Vrio approach and competitive advantage?

A: The Vrio approach is a framework for analyzing competitive advantage. By identifying the valuable, rare, imitate to cost, and organized elements of a business, a company can develop a strategy to maintain its competitive advantage and ensure the sustainability of its business.

Q: How can the Vrio approach be applied in different industries?

A: The Vrio approach can be applied in various industries, including manufacturing, services, and retail. It is a flexible framework that can be adapted to different business contexts and industries.

Q: What are the benefits of using the Vrio approach?

A: The benefits of using the Vrio approach include:

Identifying areas for improvement and developing strategies to maintain competitive advantage
Improving organizational capabilities and responding to changing market conditions
Developing a strong brand identity and unique value proposition
Increasing competitiveness and ensuring the sustainability of a business

By understanding the Vrio approach and its application in analyzing competitive advantage, businesses can develop a strategy to maintain their competitive advantage and ensure the sustainability of their business in an increasingly competitive market.