Dependence on Suppliers of Raw Materials

Oct 13, 2025 by wbrum.org 141 views

Analysis of Strength, Weakness, Opportunity, and Threats (SWOT) in Pak Lagan Broiler Chicken Farming Business in Lubuk Sakat, Pekanbaru

Introduction

The broiler chicken farm business is a significant contributor to the agricultural sector in Indonesia, with various regions experiencing growth and development. One such region is Pekanbaru, where Pak Lagan's broiler chicken farm business has been operational for two years. Despite its relatively short history, the business has shown promise, but a thorough analysis of its strengths, weaknesses, opportunities, and threats (SWOT) is essential to ensure its continued growth and success. This study aims to conduct a comprehensive SWOT analysis of Pak Lagan's broiler chicken farm business in Lubuk Sakat, Pekanbaru, to identify areas for improvement and development.

Research Purpose and Methodology

The primary objective of this study is to identify the internal and external factors that affect Pak Lagan's broiler chicken farm business and determine the most suitable development strategy. A descriptive method with a qualitative data approach was employed, involving all parties involved in the business. Data collection was conducted through interviews, observation, and documentation, with data analysis techniques in the form of SWOT analysis.

Research Results

The results of the study revealed several factors that can be considered in the SWOT analysis of Pak Lagan's broiler chicken farm business:

Strengths

Fast Capital Turnover: This business utilizes fast capital turnover for short-term and long-term development, allowing for efficient use of resources.
Effective Marketing: Pak Lagan implements a clear and planned marketing strategy to sell the main products, maintaining quality and ensuring customer satisfaction.
Strategic Location: The business is located in an easily accessible place, facilitating the maintenance process and reducing operational costs.

Weaknesses

Limited Experience: As a business that has only been running for two years, managerial experience still needs to be improved to ensure effective decision-making and problem-solving.
Dependence on Suppliers of Raw Materials: This business is quite dependent on suppliers of raw materials, which can affect the availability and price of these materials, impacting the business's operational costs.

Opportunities

Wide Market: Demand for broiler chickens in the Pekanbaru region continues to increase, creating opportunities for expansion and growth.
Technology Innovation: The use of new technology in maintenance and marketing can improve business efficiency, reduce costs, and enhance customer satisfaction.

Threats

Tight Competition: The number of other broiler chicken farms around Lubuk Sakat can result in fierce competition, making it challenging for Pak Lagan's business to maintain its market share.
Fluctuations of Food Prices: Instability in the price of animal feed raw materials can affect the operational costs of the business, impacting its profitability.

Development Strategy

Based on the SWOT analysis, Pak Lagan can implement several development strategies, including:

Using Capital Turnover: Utilizing capital obtained from sales for further investment in business development, such as expanding the farm or improving infrastructure.
Increasing Marketing: Improving marketing strategies through a more aggressive promotion and utilizing social media to reach a wider audience.
Strengthening Management: Improving managerial skills and knowledge about the best practices in chicken farms to ensure effective decision-making and problem-solving.
Product Diversification: Trying to produce side products such as eggs or processed chicken to increase income and reduce dependence on a single product.

Conclusion

The SWOT analysis of Pak Lagan's broiler chicken farm business in Lubuk Sakat, Pekanbaru, reveals that this business has a good enough potential to develop. By understanding the strengths, weaknesses, opportunities, and threats that exist, Pak Lagan can formulate the right strategy to face challenges and take advantage of available opportunities. Continuous efforts are needed to improve management, marketing, and adapt to market and technology development so that this effort can survive and develop in the future.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improve Management: Pak Lagan should focus on improving managerial skills and knowledge to ensure effective decision-making and problem-solving.
Increase Marketing: Pak Lagan should improve marketing strategies through a more aggressive promotion and utilizing social media to reach a wider audience.
Diversify Products: Pak Lagan should try to produce side products such as eggs or processed chicken to increase income and reduce dependence on a single product.
Adapt to Market and Technology Development: Pak Lagan should continuously monitor market trends and technological advancements to stay competitive and adapt to changes in the industry.

By implementing these recommendations, Pak Lagan's broiler chicken farm business can continue to grow and develop, ensuring its long-term success and sustainability.
Frequently Asked Questions (FAQs) about SWOT Analysis in Pak Lagan Broiler Chicken Farming Business

Q: What is SWOT analysis?

A: SWOT analysis is a strategic planning technique used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization or business. It helps to identify areas for improvement and development, and to formulate a strategy to achieve business objectives.

Q: Why is SWOT analysis important for Pak Lagan's broiler chicken farm business?

A: SWOT analysis is important for Pak Lagan's broiler chicken farm business because it helps to identify the internal and external factors that affect the business, and to determine the most suitable development strategy. It enables Pak Lagan to understand the strengths and weaknesses of the business, and to take advantage of opportunities and mitigate threats.

Q: What are the strengths of Pak Lagan's broiler chicken farm business?

A: The strengths of Pak Lagan's broiler chicken farm business include:

Fast capital turnover
Effective marketing
Strategic location

Q: What are the weaknesses of Pak Lagan's broiler chicken farm business?

A: The weaknesses of Pak Lagan's broiler chicken farm business include:

Limited experience
Dependence on suppliers of raw materials

Q: What are the opportunities for Pak Lagan's broiler chicken farm business?

A: The opportunities for Pak Lagan's broiler chicken farm business include:

Wide market demand for broiler chickens in the Pekanbaru region
Technology innovation in maintenance and marketing

Q: What are the threats to Pak Lagan's broiler chicken farm business?

A: The threats to Pak Lagan's broiler chicken farm business include:

Tight competition from other broiler chicken farms
Fluctuations of food prices

Q: What development strategies can Pak Lagan implement based on the SWOT analysis?

A: Based on the SWOT analysis, Pak Lagan can implement the following development strategies:

Using capital turnover
Increasing marketing
Strengthening management
Product diversification

Q: How can Pak Lagan improve management?

A: Pak Lagan can improve management by:

Improving managerial skills and knowledge
Developing a clear and effective decision-making process
Encouraging a culture of continuous learning and improvement

Q: How can Pak Lagan increase marketing?

A: Pak Lagan can increase marketing by:

Developing a clear and effective marketing strategy
Utilizing social media to reach a wider audience
Implementing a more aggressive promotion strategy

Q: How can Pak Lagan diversify products?

A: Pak Lagan can diversify products by:

Producing side products such as eggs or processed chicken
Developing new products to meet changing customer demands
Expanding into new markets and regions

Q: Why is it important for Pak Lagan to adapt to market and technology development?

A: It is important for Pak Lagan to adapt to market and technology development because:

The market is constantly changing, and Pak Lagan needs to stay ahead of the competition
Technology innovation can improve business efficiency and reduce costs
Adapting to market and technology development can help Pak Lagan to stay competitive and achieve business objectives.