Cooperation between Economic Actors

Oct 13, 2025 by wbrum.org 26 views

# MARKISA AGRIBUSINESS AS A Driver of Development of North Sumatra Province

Introduction

The North Sumatra Province in Indonesia has been identified as one of the leading producers of passion fruit, a commodity that has significant economic potential. The passion fruit agribusiness has been designated as one of the key drivers of development in the region, with the potential to contribute to the regional economy and improve the livelihoods of farmers and entrepreneurs. This study aims to examine the direct and indirect impact of passion fruit agribusiness on various economic sectors in the province, with a focus on the contribution of the sector to the regional Gross Domestic Product (GDP).

The Importance of Passion Fruit Agribusiness in North Sumatra

Passion fruit agribusiness has been identified as a key sector in the North Sumatra economy, with significant contributions to the regional GDP. The sector has been growing rapidly in recent years, driven by increasing demand for passion fruit and its products, such as passion fruit syrup. The passion fruit sector has created employment opportunities for thousands of farmers and entrepreneurs, and has contributed to the development of the regional economy.

The Contribution of Passion Fruit Agribusiness to the Regional Economy

The passion fruit sector has been found to contribute significantly to the income of economic actors, especially for farmers and entrepreneurs. The sector has been found to provide considerable benefits for farmers and entrepreneurs, with a gross added value (NTB) of 1453.13% greater than the upstream sector (passion fruit agriculture). However, there is a striking gap between the upstream sector (passion fruit agriculture) and the downstream sector (passion fruit syrup industry), where profits in the downstream sector reached 1453.13% greater than the upstream sector.

The Challenges Facing Passion Fruit Agribusiness in North Sumatra

Despite the significant contributions of passion fruit agribusiness to the regional economy, the sector faces several challenges. One of the major challenges facing the sector is the lack of intensive and efficient management in passion fruit cultivation, which has resulted in low productivity and quality of passion fruit produced. Additionally, the low link between the upstream and downstream sectors has resulted in a lack of coordination and cooperation between farmers and entrepreneurs, which has hindered the development of the sector.

Recommendations for Business Increase

To address the challenges facing passion fruit agribusiness in North Sumatra, several recommendations have been made:

Increasing Business Scale: Farmers and industry players should plan and implement a better cost structure, so as to increase profitability.
Cooperation between Economic Actors: Building a strong partnership between farmers and the owner of the manufacturing industry is very important. One concrete step that can be taken is to increase the selling price of passion fruit to the processing industry.
Cultivation Optimization: Farmers must be trained in good planting, plant maintenance, and pest and disease prevention. This will help increase the productivity and quality of passion fruit produced.
Improving Product Value and Competitiveness: By carrying out the steps above, it is expected that farmers' income will increase, which will ultimately provide more incentives for them to produce. In addition, improving the quality and quantity of passion fruit production can open better market opportunities, both in the domestic and export markets.

Conclusion

In conclusion, passion fruit agribusiness has been identified as a key driver of development in North Sumatra Province, with significant contributions to the regional economy and improvement of the livelihoods of farmers and entrepreneurs. However, the sector faces several challenges, including the lack of intensive and efficient management in passion fruit cultivation and the low link between the upstream and downstream sectors. To address these challenges, several recommendations have been made, including increasing business scale, cooperation between economic actors, cultivation optimization, and improving product value and competitiveness. By carrying out these recommendations, it is expected that passion fruit agribusiness in North Sumatra can become a driving force for the development of the region, bringing prosperity and sustainable development.

MARKISA POTENTIAL AGRIBUSINESS

The Potential of Passion Fruit Agribusiness in North Sumatra

The Challenges Facing Passion Fruit Agribusiness in North Sumatra

Recommendations for Business Increase

To address the challenges facing passion fruit agribusiness in North Sumatra, several recommendations have been made:

Increasing Business Scale: Farmers and industry players should plan and implement a better cost structure, so as to increase profitability.
Cooperation between Economic Actors: Building a strong partnership between farmers and the owner of the manufacturing industry is very important. One concrete step that can be taken is to increase the selling price of passion fruit to the processing industry.
Cultivation Optimization: Farmers must be trained in good planting, plant maintenance, and pest and disease prevention. This will help increase the productivity and quality of passion fruit produced.
Improving Product Value and Competitiveness: By carrying out the steps above, it is expected that farmers' income will increase, which will ultimately provide more incentives for them to produce. In addition, improving the quality and quantity of passion fruit production can open better market opportunities, both in the domestic and export markets.

Conclusion

Recommendations for Future Research

Future research should focus on the following areas:

Conducting a detailed analysis of the passion fruit supply chain: This will help identify the key challenges and opportunities facing the sector, and provide insights into how to improve the efficiency and effectiveness of the supply chain.
Developing a comprehensive strategy for the development of passion fruit agribusiness: This will help identify the key steps needed to improve the sector, and provide a roadmap for the development of the sector.
Providing training and capacity building for farmers and entrepreneurs: This will help improve the skills and knowledge of farmers and entrepreneurs, and provide them with the tools and resources needed to improve their productivity and competitiveness.

Conclusion

Q: What is passion fruit agribusiness?

A: Passion fruit agribusiness refers to the cultivation, processing, and marketing of passion fruit and its products, such as passion fruit syrup. It is a key sector in the North Sumatra economy, with significant contributions to the regional GDP.

Q: What are the challenges facing passion fruit agribusiness in North Sumatra?

A: The challenges facing passion fruit agribusiness in North Sumatra include the lack of intensive and efficient management in passion fruit cultivation, the low link between the upstream and downstream sectors, and the lack of coordination and cooperation between farmers and entrepreneurs.

Q: What are the recommendations for increasing passion fruit agribusiness in North Sumatra?

A: The recommendations for increasing passion fruit agribusiness in North Sumatra include:

Increasing business scale: Farmers and industry players should plan and implement a better cost structure, so as to increase profitability.
Cooperation between economic actors: Building a strong partnership between farmers and the owner of the manufacturing industry is very important. One concrete step that can be taken is to increase the selling price of passion fruit to the processing industry.
Cultivation optimization: Farmers must be trained in good planting, plant maintenance, and pest and disease prevention. This will help increase the productivity and quality of passion fruit produced.
Improving product value and competitiveness: By carrying out the steps above, it is expected that farmers' income will increase, which will ultimately provide more incentives for them to produce. In addition, improving the quality and quantity of passion fruit production can open better market opportunities, both in the domestic and export markets.

Q: What are the benefits of passion fruit agribusiness in North Sumatra?

A: The benefits of passion fruit agribusiness in North Sumatra include:

Increased income for farmers and entrepreneurs: Passion fruit agribusiness has been found to contribute significantly to the income of economic actors, especially for farmers and entrepreneurs.
Improved livelihoods: Passion fruit agribusiness has been found to improve the livelihoods of farmers and entrepreneurs, by providing them with better income and employment opportunities.
Contribution to regional GDP: Passion fruit agribusiness has been found to contribute significantly to the regional GDP, making it a key sector in the North Sumatra economy.

Q: What are the future prospects for passion fruit agribusiness in North Sumatra?

A: The future prospects for passion fruit agribusiness in North Sumatra are bright, with the sector expected to continue growing and contributing to the regional economy. However, the sector faces several challenges, including the lack of intensive and efficient management in passion fruit cultivation and the low link between the upstream and downstream sectors.

Q: What can be done to address the challenges facing passion fruit agribusiness in North Sumatra?

A: To address the challenges facing passion fruit agribusiness in North Sumatra, several steps can be taken, including:

Conducting a detailed analysis of the passion fruit supply chain: This will help identify the key challenges and opportunities facing the sector, and provide insights into how to improve the efficiency and effectiveness of the supply chain.
Developing a comprehensive strategy for the development of passion fruit agribusiness: This will help identify the key steps needed to improve the sector, and provide a roadmap for the development of the sector.
Providing training and capacity building for farmers and entrepreneurs: This will help improve the skills and knowledge of farmers and entrepreneurs, and provide them with the tools and resources needed to improve their productivity and competitiveness.

Q: What is the role of government in supporting passion fruit agribusiness in North Sumatra?

A: The government has a crucial role to play in supporting passion fruit agribusiness in North Sumatra, by providing policies and programs that promote the development of the sector. This can include providing training and capacity building for farmers and entrepreneurs, providing financial support for the development of the sector, and promoting the sector through marketing and advertising campaigns.

Q: What is the potential for passion fruit agribusiness in North Sumatra to contribute to sustainable development?

A: Passion fruit agribusiness in North Sumatra has the potential to contribute significantly to sustainable development, by providing employment opportunities for thousands of farmers and entrepreneurs, improving the livelihoods of rural communities, and contributing to the regional GDP. However, the sector faces several challenges, including the lack of intensive and efficient management in passion fruit cultivation and the low link between the upstream and downstream sectors.