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Oct 13, 2025 by wbrum.org 42 views

Analysis of Employee Performance Management System in Improving Competitive Advantage at PT. Lion Air Kualanamu International Airport

Introduction

In today's highly competitive business world, companies are constantly seeking ways to gain a competitive edge over their rivals. One key area that companies focus on is human resource management, as it plays a crucial role in achieving strategic goals and increasing competitive advantage. PT. Lion Air, a leading airline in Indonesia, has successfully implemented an employee performance management system to achieve its objectives. This study aims to analyze the effectiveness of this system in improving competitive advantage at PT. Lion Air's Kualanamu International Airport.

The Importance of Employee Performance Management System

Employee performance management system is a structured approach to managing employee performance, which includes planning, directing, managing, reviewing, and developing employees. This system is essential for companies to achieve their strategic goals and increase their competitive advantage. By implementing an effective employee performance management system, companies can identify areas of improvement, develop employee skills, and provide a positive work environment, leading to increased employee motivation and productivity.

Research Methods

This study uses a qualitative approach with a descriptive type to analyze the effectiveness of the employee performance management system at PT. Lion Air. The data collection techniques used include observation and interviews as primary data, while secondary data are obtained from relevant documentation. The analysis process involves data reduction, data presentation, and drawing conclusions to provide a clear picture of the effectiveness of the performance management system applied.

Research Result

The analysis results show that the employee performance management system at PT. Lion Air has been well implemented through several processes, namely:

Planning/Directing: This process involves setting clear goals and objectives for employees, providing them with the necessary resources and support to achieve these goals.
Managing/Supporting: This process involves providing employees with the necessary training and development opportunities to enhance their skills and knowledge.
Reviewing/Appraising: This process involves regularly reviewing and appraising employee performance to identify areas of improvement and provide feedback.
Developing/Rewarding: This process involves providing employees with opportunities for career development and rewarding them for their hard work and contributions to the company.

Each of these processes contributes to the development of quality human resources, which is essential for achieving strategic goals and increasing competitive advantage.

Increased Competitive Advantages

PT. Lion Air's competitive excellence is reflected in several aspects, including:

Competitive Airline Ticket Prices: PT. Lion Air offers competitive airline ticket prices, making it the first choice for customers.
Convenient Flight Routes: The number of flight routes provided by PT. Lion Air offers convenience for passengers.
Superior Human Resources: The support of superior human resources is the most important factor in maintaining this advantage.

Analysis

The application of the employee performance management system at PT. Lion Air not only provides benefits in terms of operational efficiency but also contributes to the company's reputation in the market. In a highly competitive environment such as the aviation industry, having trained and motivated employees is the key to creating quality services. In addition, a good management system helps companies identify and improve areas that need to be improved, so that they can adapt quickly to market changes.

Conclusion

From this analysis, it can be concluded that the application of a good employee performance management system at PT. Lion Air is very influential in increasing competitive advantage. With effective management, companies can not only achieve internal goals but also strengthen their position in competitive markets. The quality of services provided by trained and motivated employees will contribute to customer satisfaction and loyalty, so that it becomes an additional advantage for PT. Lion Air in the long run.

Recommendations

Based on the findings of this study, the following recommendations are made:

Continuously Monitor and Evaluate Employee Performance: PT. Lion Air should continuously monitor and evaluate employee performance to identify areas of improvement and provide feedback.
Provide Opportunities for Career Development: PT. Lion Air should provide employees with opportunities for career development to enhance their skills and knowledge.
Recognize and Reward Employee Contributions: PT. Lion Air should recognize and reward employee contributions to motivate and retain employees.

By implementing these recommendations, PT. Lion Air can further improve its competitive advantage and maintain its position as a leading airline in Indonesia.

Limitations of the Study

This study has several limitations, including:

Limited Scope: The study only focuses on PT. Lion Air's Kualanamu International Airport and does not consider other airports or airlines.
Qualitative Approach: The study uses a qualitative approach, which may not provide a comprehensive understanding of the employee performance management system.
Limited Data: The study relies on secondary data, which may not be comprehensive or up-to-date.

Future Research Directions

Future research should focus on the following areas:

Comparative Study: A comparative study between PT. Lion Air and other airlines to identify best practices in employee performance management.
Quantitative Approach: A quantitative approach to provide a more comprehensive understanding of the employee performance management system.
Longitudinal Study: A longitudinal study to examine the impact of the employee performance management system on competitive advantage over time.
Frequently Asked Questions (FAQs) about Employee Performance Management System in Improving Competitive Advantage at PT. Lion Air Kualanamu International Airport

Q: What is an employee performance management system?

A: An employee performance management system is a structured approach to managing employee performance, which includes planning, directing, managing, reviewing, and developing employees.

Q: Why is an employee performance management system important for PT. Lion Air?

A: An employee performance management system is essential for PT. Lion Air to achieve its strategic goals and increase its competitive advantage. By implementing an effective employee performance management system, PT. Lion Air can identify areas of improvement, develop employee skills, and provide a positive work environment, leading to increased employee motivation and productivity.

Q: What are the benefits of an employee performance management system?

A: The benefits of an employee performance management system include:

Improved employee performance and productivity
Increased employee motivation and engagement
Better decision-making and problem-solving
Enhanced employee development and career growth
Improved customer satisfaction and loyalty

Q: How does PT. Lion Air implement its employee performance management system?

A: PT. Lion Air implements its employee performance management system through several processes, including:

Planning/Directing: Setting clear goals and objectives for employees, providing them with the necessary resources and support to achieve these goals.
Managing/Supporting: Providing employees with the necessary training and development opportunities to enhance their skills and knowledge.
Reviewing/Appraising: Regularly reviewing and appraising employee performance to identify areas of improvement and provide feedback.
Developing/Rewarding: Providing employees with opportunities for career development and rewarding them for their hard work and contributions to the company.

Q: How does PT. Lion Air measure the effectiveness of its employee performance management system?

A: PT. Lion Air measures the effectiveness of its employee performance management system through various metrics, including:

Employee satisfaction and engagement surveys
Performance ratings and feedback
Employee turnover and retention rates
Customer satisfaction and loyalty metrics
Financial performance and revenue growth

Q: What are the challenges of implementing an employee performance management system?

A: The challenges of implementing an employee performance management system include:

Resistance to change from employees and managers
Limited resources and budget
Difficulty in measuring and evaluating employee performance
Need for ongoing training and development for employees and managers
Difficulty in balancing individual and organizational goals

Q: How can PT. Lion Air overcome these challenges?

A: PT. Lion Air can overcome these challenges by:

Communicating the importance and benefits of the employee performance management system to employees and managers
Providing ongoing training and development opportunities for employees and managers
Setting clear goals and objectives for employees and managers
Regularly reviewing and evaluating employee performance
Providing feedback and coaching to employees and managers

Q: What are the future directions for PT. Lion Air's employee performance management system?

A: The future directions for PT. Lion Air's employee performance management system include:

Continuously monitoring and evaluating employee performance
Providing opportunities for career development and growth
Recognizing and rewarding employee contributions
Implementing a more comprehensive and integrated performance management system
Using technology to support and enhance the performance management system

Q: How can other organizations learn from PT. Lion Air's experience with employee performance management system?

A: Other organizations can learn from PT. Lion Air's experience with employee performance management system by:

Understanding the importance and benefits of an employee performance management system
Implementing a structured approach to managing employee performance
Providing ongoing training and development opportunities for employees and managers
Regularly reviewing and evaluating employee performance
Using technology to support and enhance the performance management system.