Attractive and Quality Content

Oct 13, 2025 by wbrum.org 64 views

Introduction

In the digital age, social media has become an essential tool for businesses and organizations to promote their products and services. For tourist destinations, social media platforms such as Instagram have become a crucial channel to reach a wider audience and increase their popularity. Jona Garden, an artificial tourist destination located in the village of Emplasmen Kwala Mencirim, Langkat Regency, is one such example. This article aims to discuss Jona Garden's Instagram social media based promotion strategy and its effectiveness in attracting visitors.

Background

Jona Garden is a modern tourist destination that offers a variety of interesting attractions, ranging from modern restaurants and cafes, to vehicles such as scooters and ATVs. One of its unique attractions is the swimming pool in the middle of the lake, making it the perfect place for a vacation. In addition, tourists can also enjoy the staycation options provided. To increase its popularity, Jona Garden utilizes the Instagram account @touristagarden as the main promotional platform.

Research Methodology

Through this research, the author aims to understand how Jona Garden uses Instagram for promotion, while expanding knowledge by applying the skills that have been learned. The research methods used include direct interviews with Jona Garden's management to collect the necessary data and information.

Results

The results showed that Jona Garden was promoting through the Instagram account @touristagarden by presenting attractive and quality content. This content includes photos and videos that display various tourism activities and attractions offered, as well as the use of relevant hashtags, reels features, and testimonial posts from visitors.

Attractive and Quality Content

Jona Garden's Instagram account is filled with high-quality photos and videos that showcase the various attractions and activities offered at the destination. From the swimming pool in the middle of the lake to the modern restaurants and cafes, every photo and video is carefully curated to showcase the beauty and uniqueness of Jona Garden. The use of high-quality visuals is essential in creating an attractive and engaging content that can capture the attention of prospective visitors.

Relevant Hashtags

The use of relevant hashtags is also an essential element in Jona Garden's Instagram promotion strategy. Popular and relevant hashtags such as #wisatalangan, #Staycation, and others allow the content of Jona Garden to be discovered by users who are interested in similar topics. By using relevant hashtags, Jona Garden can increase its account visibility and reach a wider audience.

Reels Feature

The Reels feature on Instagram allows Jona Garden to share interesting short videos that describe exciting moments during visiting. This feature is more engaging and interactive than traditional photos and videos, making it an effective way to showcase the attractions and activities offered at the destination.

Testimonial Posts

Testimonial posts are also an important element in Jona Garden's promotional strategies. Positive testimonials from previous visitors give more confidence to other prospective visitors. Through the real experience shared, the audience feels more connected and motivated to visit Jona Garden.

Conclusion

In conclusion, social media-based promotion strategies implemented by Jona Garden through Instagram are very effective in attracting visitors. With interesting content, the use of intelligent hashtags, and sharing testimonials from visitors, Jona Garden managed to build a positive image and increase its popularity as a tourist destination that must be visited in Langkat Regency. Given the importance of digital presence in the current era, this strategy can be an example for other tourist attractions in utilizing social media for promotion.

Recommendations

Based on the findings of this research, the following recommendations can be made:

Increase the use of Instagram Stories: Instagram Stories are a great way to share behind-the-scenes content, sneak peeks, and exclusive deals. Jona Garden can use Instagram Stories to share more interactive and engaging content that can capture the attention of prospective visitors.
Collaborate with influencers: Collaborating with influencers can help Jona Garden reach a wider audience and increase its popularity. Influencers can share their experiences and photos of Jona Garden with their followers, creating a buzz around the destination.
Use Instagram's features: Instagram has a variety of features such as IGTV, IG Live, and Reels that can be used to create engaging and interactive content. Jona Garden can use these features to share more content and increase its account visibility.

Limitations

This research has several limitations. Firstly, the research only focuses on Jona Garden's Instagram promotion strategy and does not consider other social media platforms. Secondly, the research only considers the content and hashtags used by Jona Garden and does not consider other factors such as engagement and reach. Finally, the research only considers the effectiveness of Jona Garden's promotion strategy and does not consider the impact of other factors such as competition and market trends.

Future Research Directions

Future research can build on the findings of this research by exploring other social media platforms and their effectiveness in promoting tourist destinations. Additionally, future research can consider other factors such as engagement and reach in evaluating the effectiveness of social media-based promotion strategies. Finally, future research can explore the impact of other factors such as competition and market trends on the effectiveness of social media-based promotion strategies.

References

Jona Garden. (2022). Jona Garden's Instagram Account.
Langkat Regency. (2022). Langkat Regency Tourism Website.
Instagram. (2022). Instagram's Features and Tools.

Appendix

Introduction

In our previous article, we discussed Jona Garden's Instagram social media based promotion strategy and its effectiveness in attracting visitors. In this article, we will answer some of the frequently asked questions (FAQs) related to Jona Garden's Instagram promotion strategy.

Q&A

Q: What is Jona Garden's Instagram promotion strategy?

A: Jona Garden's Instagram promotion strategy involves presenting attractive and quality content, using relevant hashtags, reels features, and testimonial posts from visitors.

Q: Why is Instagram an effective platform for Jona Garden's promotion?

A: Instagram is an effective platform for Jona Garden's promotion because it has a large user base, especially among young people who are actively looking for new experiences. Additionally, Instagram's features such as hashtags, reels, and IGTV make it an ideal platform for showcasing Jona Garden's attractions and activities.

Q: How does Jona Garden use hashtags in its Instagram promotion strategy?

A: Jona Garden uses relevant hashtags such as #wisatalangan, #Staycation, and others to increase its account visibility and reach a wider audience. By using popular and relevant hashtags, Jona Garden can make its content more discoverable by users who are interested in similar topics.

Q: What is the importance of testimonial posts in Jona Garden's Instagram promotion strategy?

A: Testimonial posts are an essential element in Jona Garden's promotional strategies. Positive testimonials from previous visitors give more confidence to other prospective visitors. Through the real experience shared, the audience feels more connected and motivated to visit Jona Garden.

Q: How can Jona Garden increase its engagement on Instagram?

A: Jona Garden can increase its engagement on Instagram by using Instagram Stories, collaborating with influencers, and using Instagram's features such as IGTV and IG Live. Additionally, Jona Garden can respond to comments and messages promptly to build a strong relationship with its followers.

Q: What are the limitations of Jona Garden's Instagram promotion strategy?

A: The limitations of Jona Garden's Instagram promotion strategy include the fact that it only focuses on Instagram and does not consider other social media platforms. Additionally, the research only considers the content and hashtags used by Jona Garden and does not consider other factors such as engagement and reach.

Q: What are the future research directions for Jona Garden's Instagram promotion strategy?

A: Future research can build on the findings of this research by exploring other social media platforms and their effectiveness in promoting tourist destinations. Additionally, future research can consider other factors such as engagement and reach in evaluating the effectiveness of social media-based promotion strategies.

Conclusion

In conclusion, Jona Garden's Instagram social media based promotion strategy is an effective way to attract visitors and increase its popularity as a tourist destination. By presenting attractive and quality content, using relevant hashtags, reels features, and testimonial posts from visitors, Jona Garden has been able to build a positive image and increase its account visibility. However, there are limitations to Jona Garden's Instagram promotion strategy, and future research can build on the findings of this research by exploring other social media platforms and their effectiveness in promoting tourist destinations.

Recommendations

Based on the findings of this research, the following recommendations can be made:

Increase the use of Instagram Stories: Instagram Stories are a great way to share behind-the-scenes content, sneak peeks, and exclusive deals. Jona Garden can use Instagram Stories to share more interactive and engaging content that can capture the attention of prospective visitors.
Collaborate with influencers: Collaborating with influencers can help Jona Garden reach a wider audience and increase its popularity. Influencers can share their experiences and photos of Jona Garden with their followers, creating a buzz around the destination.
Use Instagram's features: Instagram has a variety of features such as IGTV, IG Live, and Reels that can be used to create engaging and interactive content. Jona Garden can use these features to share more content and increase its account visibility.

Limitations

Future Research Directions

References

Jona Garden. (2022). Jona Garden's Instagram Account.
Langkat Regency. (2022). Langkat Regency Tourism Website.
Instagram. (2022). Instagram's Features and Tools.

Appendix

The appendix includes additional information and data that were not included in the main body of the research. This includes the interview schedule, the data collection instrument, and the data analysis procedure.