Appropriate sound intonation

Oct 13, 2025 by wbrum.org 106 views

News Anchor Communication Strategies in Delivery of News: A Qualitative Descriptive Study of News Anchor Communication Strategies in Delivery of News at the Program "North Sumatra in News" on TVRI North Sumatra

Introduction

In the world of broadcasting, News Anchor plays a crucial role in conveying information to the public. The way they deliver news can make or break the credibility of the news program. Therefore, understanding the communication strategies used by News Anchors is essential to ensure that the news is delivered effectively and efficiently. This study aims to explore the communication strategies used by News Anchors in delivering news at the program "North Sumatra in News" on TVRI North Sumatra.

The Importance of News Anchor Communication Strategies

News Anchor communication strategies are critical in delivering news to the public. A good News Anchor can make complex news stories easy to understand, while a poor News Anchor can confuse and mislead the audience. Effective communication strategies can also help to build trust and credibility with the audience, which is essential for any news program. In this study, we will explore the various strategies used by News Anchors in delivering news, including the use of verbal and nonverbal communication, as well as the importance of good communication between team members.

Research Methodology

This study uses a descriptive qualitative method, which allows researchers to explore in-depth information about the practice of communication carried out by News Anchors. The theory that underlies this research includes mass communication, verbal communication, and nonverbal communication, all of which are very relevant in the context of news delivery. The research sample consisted of six informants, including news anchors, producers, and show directors on TVRI North Sumatra. Data was collected through in-depth interviews and observations, both directly and indirectly, to get a comprehensive picture of the communication strategies applied.

Research Results

The results of this study showed that during the broadcast process, News Anchors always used a planned communication strategy to ensure that the news and messages conveyed were well received by viewers. Some of the strategies used include:

Choosing the right words: News Anchors carefully select the words they use to convey the message, taking into account the audience's level of understanding and the complexity of the news story.
Appropriate sound intonation: News Anchors use sound intonation to convey emotions and emphasize important points in the news story.
Using body language: News Anchors use body language to support the delivery of information, such as nodding or making eye contact with the audience.

However, the news delivery process does not always run smoothly. Researchers identified several obstacles, both from within the news anchor itself, such as anxiety or lack of concentration, as well as external obstacles that come from external factors, such as technical problems or unexpected situations.

How to Overcome Obstacles

To deal with these obstacles, News Anchors made various preparations before broadcast. This preparation includes:

Speaking training: News Anchors undergo speaking training to improve their verbal communication skills and to prepare for unexpected situations.
Mastery of news material: News Anchors thoroughly research and understand the news material to ensure that they can deliver the information accurately and confidently.
Mental arrangements: News Anchors make mental arrangements to stay calm and focused during broadcasts, such as taking deep breaths or visualizing a successful broadcast.

In addition, good communication between members of the broadcasting team is also very important to minimize the risk of errors or disturbances. News Anchors work closely with producers and show directors to ensure that the news is delivered smoothly and efficiently.

Conclusion

Overall, this research provides valuable insight into the communication strategy implemented by News Anchors on TVRI North Sumatra. By understanding the obstacles that might be faced and how to overcome them, news anchors can be better prepared in carrying out their duties. This study also opened up space for further research on the effectiveness of communication strategies in the context of news broadcasting in other mass media.

Recommendations

Based on the findings of this study, the following recommendations are made:

News Anchors should undergo regular speaking training: News Anchors should undergo regular speaking training to improve their verbal communication skills and to prepare for unexpected situations.
News Anchors should thoroughly research and understand the news material: News Anchors should thoroughly research and understand the news material to ensure that they can deliver the information accurately and confidently.
Good communication between team members is essential: News Anchors should work closely with producers and show directors to ensure that the news is delivered smoothly and efficiently.

By implementing these recommendations, News Anchors can improve their communication strategies and deliver news more effectively and efficiently.
Frequently Asked Questions (FAQs) about News Anchor Communication Strategies

Q: What is the most important aspect of a News Anchor's communication strategy?

A: The most important aspect of a News Anchor's communication strategy is to convey complex information in a clear and concise manner. This requires a deep understanding of the audience, the news material, and the context in which the news is being delivered.

Q: How can News Anchors improve their verbal communication skills?

A: News Anchors can improve their verbal communication skills by undergoing regular speaking training, practicing their delivery, and seeking feedback from colleagues and mentors. They should also focus on using clear and concise language, avoiding jargon and technical terms that may be unfamiliar to the audience.

Q: What role does nonverbal communication play in a News Anchor's communication strategy?

A: Nonverbal communication, such as body language and facial expressions, plays a crucial role in a News Anchor's communication strategy. News Anchors should use nonverbal cues to convey emotions and emphasize important points in the news story, while also being mindful of their tone and pitch.

Q: How can News Anchors prepare for unexpected situations during a broadcast?

A: News Anchors can prepare for unexpected situations during a broadcast by staying calm and focused, thinking on their feet, and having a backup plan in place. They should also be aware of the potential for technical problems and have a plan in place to address them.

Q: What is the importance of good communication between team members in a news broadcast?

A: Good communication between team members is essential in a news broadcast. News Anchors should work closely with producers and show directors to ensure that the news is delivered smoothly and efficiently. This includes sharing information, coordinating logistics, and providing feedback to each other.

Q: How can News Anchors build trust and credibility with their audience?

A: News Anchors can build trust and credibility with their audience by being transparent, honest, and accurate in their reporting. They should also be aware of their own biases and try to present a balanced view of the news story. Additionally, they should be responsive to their audience's concerns and engage with them on social media.

Q: What are some common obstacles that News Anchors may face during a broadcast?

A: Some common obstacles that News Anchors may face during a broadcast include:

Technical problems, such as equipment failure or connectivity issues
Unexpected situations, such as breaking news or unexpected guest appearances
Anxiety or lack of concentration, which can affect their delivery and composure
Difficulty in conveying complex information in a clear and concise manner

Q: How can News Anchors overcome these obstacles?

A: News Anchors can overcome these obstacles by:

Staying calm and focused, even in the face of unexpected situations
Having a backup plan in place to address technical problems
Practicing their delivery and seeking feedback from colleagues and mentors
Being aware of their own biases and trying to present a balanced view of the news story
Engaging with their audience and being responsive to their concerns

Q: What are some best practices for News Anchors to follow?

A: Some best practices for News Anchors to follow include:

Being prepared and having a thorough understanding of the news material
Using clear and concise language and avoiding jargon and technical terms
Being aware of their own biases and trying to present a balanced view of the news story
Engaging with their audience and being responsive to their concerns
Staying calm and focused, even in the face of unexpected situations

By following these best practices and being aware of the common obstacles that News Anchors may face, they can improve their communication strategies and deliver news more effectively and efficiently.