Application of Lean Startup in SVCC Development

Oct 13, 2025 by wbrum.org 91 views

Analysis of the Application of Lean Startup on the Save the Animal Smarteye Virtual Convention Center (SVCC) Project at PT. Telkom Indonesia

Introduction

In today's fast-paced and competitive business environment, companies are constantly seeking innovative ways to develop and launch new products and services. One such approach is the Lean Startup method, which emphasizes customer validation, product validation, and iterative development to ensure the success of a project. This study aims to analyze the application of Lean Startup on the Save the Animal Smarteye Virtual Convention Center (SVCC) project at PT. Telkom Indonesia, a leading telecommunications company in Indonesia.

Background

The SVCC project was initiated by PT. Telkom Indonesia to create a virtual convention center that promotes animal and environmental conservation. The project aimed to raise public awareness about the importance of conservation and provide a platform for people to learn about and engage with conservation efforts. The development of SVCC was carried out using the Lean Startup method, which involves a customer-centric approach, continuous iteration, and validation of assumptions.

Methodology

This study used a descriptive qualitative approach to analyze the development and implementation of SVCC. Primary data was collected through questionnaires and in-depth interviews with 100 respondents, including parents, employees, students, and nature lovers. The respondents were chosen using the Purposive Sampling method with the lemeshow formula. The data was analyzed to identify the key factors that contributed to the success of SVCC.

Results

The results of the study showed that the SVCC development process utilized the Lean Startup method with two stages of validation: Customer Validation and Product Validation. At the Customer Validation stage, a survey was conducted through a questionnaire and in-depth interviews. The results showed that 147% of respondents said they were willing to be contacted again, and 100% of the user persona was met. Furthermore, the Product Validation stage was carried out by building a minimum viable product (MVP) that was equipped with features formulated using Design Thinking Golden Cycle and Lean Canvas.

Application of Lean Startup in SVCC Development

The application of the Lean Startup method in developing SVCC has proven effective in ensuring the feasibility of the project before large investment is carried out. Here are some important points that show the advantages of this method:

Customer Validation

Through this stage, SVCC managed to validate the target audience and ensure that their needs are met. This shows that SVCC has the potential to be well received by the community.

Product Validation

This stage ensures that the developed MVP has features that suit the needs of users and are able to provide added value for them. This structured validation process allows the development team to make adjustments and improvements before launching the product officially.

Usability Testing and Pilot Project

The results of testing and pilot projects show that SVCC is well received by the user, as evidenced by a positive net promoter score (NPS) and the number of website visitors reaching 1,493.

SVCC Impact and Success Analysis

Based on the results of the study, the development of SVCC with the Lean Startup method has a significant positive impact:

Increasing Awareness

SVCC successfully raised public awareness about the importance of animal and environmental preservation through an interactive and easily accessible virtual platform.

Innovation Development

The Lean Startup Method encourages a development team to innovate in designing features that suit the needs of the user and target market.

Efficiency and Effectiveness

The application of Lean Startup helps the development team in managing resources and time more efficiently. This allows SVCC to be developed faster and more effectively.

Suggestions for SVCC Development

This study suggests several strategic steps for the development of SVCC in the future:

Further Features Development

Enriching SVCC features by adding educational content, interactive games, and collaboration features to increase user involvement.

Widening Reach

Increasing SVCC promotion through various digital platforms, social media, and partnerships with related organizations.

Continuing Evaluation and Improvement

Performing periodic evaluations of user responses and the latest trends in the field of conservation to continue to increase the relevance and attractiveness of SVCC.

Conclusion

This study shows that the Lean Startup method is effective in developing SVCC. By prioritizing customer and product validation, as well as carrying out the iterative development process, SVCC succeeded in achieving success in increasing public awareness about animal and environmental conservation. The application of the Lean Startup method has the potential to help animal and other environment conservation programs in achieving their goals more effectively and efficiently.

Recommendations

Based on the findings of this study, the following recommendations are made:

PT. Telkom Indonesia should continue to apply the Lean Startup method in developing future projects.
The development team should prioritize customer and product validation to ensure the success of the project.
The company should invest in further features development, widening reach, and continuing evaluation and improvement to increase the relevance and attractiveness of SVCC.

Limitations

This study has several limitations, including:

The study was conducted using a descriptive qualitative approach, which may limit the generalizability of the findings.
The sample size was limited to 100 respondents, which may not be representative of the larger population.
The study did not investigate the long-term impact of SVCC on public awareness and conservation efforts.

Future Research Directions

Future research should investigate the long-term impact of SVCC on public awareness and conservation efforts. Additionally, studies should explore the application of Lean Startup in other industries and contexts to identify best practices and areas for improvement.

References

[List of references cited in the study]

Appendices

[Appendices containing additional information, such as questionnaires, interview protocols, and data analysis results]
Q&A: Analysis of the Application of Lean Startup on the Save the Animal Smarteye Virtual Convention Center (SVCC) Project at PT. Telkom Indonesia

Introduction

In our previous article, we analyzed the application of Lean Startup on the Save the Animal Smarteye Virtual Convention Center (SVCC) project at PT. Telkom Indonesia. In this Q&A article, we will answer some of the most frequently asked questions about the study and its findings.

Q: What is Lean Startup, and how does it relate to the SVCC project?

A: Lean Startup is a methodology that emphasizes customer validation, product validation, and iterative development to ensure the success of a project. In the context of the SVCC project, Lean Startup was used to develop a virtual convention center that promotes animal and environmental conservation.

Q: What were the key findings of the study?

A: The study found that the SVCC development process utilized the Lean Startup method with two stages of validation: Customer Validation and Product Validation. The results showed that 147% of respondents said they were willing to be contacted again, and 100% of the user persona was met. Additionally, the study found that the application of Lean Startup had a significant positive impact on increasing public awareness about animal and environmental conservation.

Q: What are the benefits of using Lean Startup in project development?

A: The benefits of using Lean Startup in project development include:

Ensuring the feasibility of the project before large investment is carried out
Validating customer needs and preferences
Encouraging innovation and creativity in product development
Improving efficiency and effectiveness in project management

Q: How can organizations apply Lean Startup in their projects?

A: Organizations can apply Lean Startup in their projects by:

Prioritizing customer and product validation
Conducting iterative development and testing
Encouraging innovation and creativity in product development
Continuously evaluating and improving the project

Q: What are the limitations of the study?

A: The study has several limitations, including:

The study was conducted using a descriptive qualitative approach, which may limit the generalizability of the findings
The sample size was limited to 100 respondents, which may not be representative of the larger population
The study did not investigate the long-term impact of SVCC on public awareness and conservation efforts

Q: What are the implications of the study for organizations and policymakers?

A: The study has several implications for organizations and policymakers, including:

The importance of prioritizing customer and product validation in project development
The need for continuous evaluation and improvement in project management
The potential for Lean Startup to be applied in other industries and contexts to improve project success and efficiency

Q: What are the future research directions for this study?

A: Future research directions for this study include:

Investigating the long-term impact of SVCC on public awareness and conservation efforts
Exploring the application of Lean Startup in other industries and contexts
Developing a more comprehensive framework for applying Lean Startup in project development

Q: What are the recommendations for organizations and policymakers based on the study?

A: The recommendations for organizations and policymakers based on the study include:

Continuing to apply Lean Startup in project development
Prioritizing customer and product validation
Encouraging innovation and creativity in product development
Continuously evaluating and improving the project

Conclusion

In conclusion, the Q&A article provides a summary of the key findings and implications of the study on the application of Lean Startup on the SVCC project at PT. Telkom Indonesia. The study highlights the importance of prioritizing customer and product validation, encouraging innovation and creativity, and continuously evaluating and improving the project.