Analysis of the Effect of Product Quality and Distribution Channel Policy on Consumer Decisions to Buy Production of PT Siantar Factory in Medan Kota District
Introduction
In today's competitive market, understanding the factors that influence consumer purchasing decisions is crucial for businesses to remain competitive and meet consumer expectations. PT. Siantar ES factory, established in 1916, is the oldest soft drink producer in North Sumatra, with flagship products such as Cap Rhino and F&M becoming part of the history and culture of the people of North Sumatra. This study aims to examine the effect of product quality and distribution channel policies on consumer decisions in Medan Kota District to buy PT. Siantar ES factory, as well as the effect of distribution channels on meeting consumer needs.
Background of the Study
PT. Siantar ES factory has been a leading soft drink producer in North Sumatra for over a century. However, with the increasing competition in the market, the company needs to understand the factors that influence consumer purchasing decisions to remain competitive. The company's products are widely available in the market, but the company needs to ensure that its products meet consumer expectations and are easily accessible to consumers.
Research Methodology
This study uses a case study approach with a survey method and quantitative descriptive type. The aim is to describe and explain the effect of the variables studied on consumer purchasing decisions. The study was conducted in Medan Kota District, where PT. Siantar ES factory has a significant market presence.
Hypothesis of the Study
The hypothesis of this study is:
Product quality and distribution channel policy significantly influence consumer decisions to buy PT. Siantar Ice Factory. Distribution channel policy has a significant effect on meeting consumer needs for PT. Siantar Ice Factory in Medan Kota District.
Analysis of Research Results
The results showed that the distribution channel policy and product quality had a significant influence on consumer decisions to buy PT. The Siantar Ice Factory in Medan Kota District, both simultaneously and partially.
Hypothesis 1:
Hypothesis 2:
Conclusion
This study concluded that the distribution channel policy and product quality had a significant influence on consumer decisions to buy PT. The Siantar Ice Factory in Medan Kota District, both simultaneously and partially. Distribution channels also affect the fulfillment of consumer needs for PT. Siantar Ice Factory in Medan Kota District.
Recommendation
Based on the results of the study, here are some recommendations that can be considered by PT. Siantar ice factory:
Improve product quality:
Strengthening the distribution channel policy:
Improve customer service:
Benefit
The results of this study are expected to be useful for PT. The Siantar ES factory in making strategic decisions to increase sales and market share in Medan Kota District. This study can also be a reference for other researchers who want to examine the factors that influence consumer purchasing decisions in the soft drink sector.
Keywords:
PT. Siantar ES Factory
Product Quality
Distribution Channels
Consumer Decisions
Medan Kota District
Limitation of the Study
This study has some limitations. Firstly, the study was conducted in Medan Kota District, which may not be representative of other regions. Secondly, the study only examined the effect of product quality and distribution channel policies on consumer decisions, and did not examine other factors that may influence consumer purchasing decisions.
Future Research
Future research can build on this study by examining other factors that influence consumer purchasing decisions in the soft drink sector. Additionally, future research can examine the effect of product quality and distribution channel policies on consumer decisions in other regions.
Conclusion
In conclusion, this study found that the distribution channel policy and product quality had a significant influence on consumer decisions to buy PT. The Siantar Ice Factory in Medan Kota District, both simultaneously and partially. Distribution channels also affect the fulfillment of consumer needs for PT. Siantar Ice Factory in Medan Kota District. The results of this study are expected to be useful for PT. The Siantar ES factory in making strategic decisions to increase sales and market share in Medan Kota District.Q&A: Analysis of the Effect of Product Quality and Distribution Channel Policy on Consumer Decisions to Buy Production of PT Siantar Factory in Medan Kota District
Frequently Asked Questions
Q: What is the main objective of this study?
A: The main objective of this study is to examine the effect of product quality and distribution channel policies on consumer decisions in Medan Kota District to buy PT. Siantar ES factory, as well as the effect of distribution channels on meeting consumer needs.
Q: What is the significance of this study?
A: This study is significant because it provides insights into the factors that influence consumer purchasing decisions in the soft drink sector. The results of this study can be used by PT. Siantar ES factory to make strategic decisions to increase sales and market share in Medan Kota District.
Q: What are the limitations of this study?
A: This study has some limitations. Firstly, the study was conducted in Medan Kota District, which may not be representative of other regions. Secondly, the study only examined the effect of product quality and distribution channel policies on consumer decisions, and did not examine other factors that may influence consumer purchasing decisions.
Q: What are the recommendations of this study?
A: Based on the results of the study, here are some recommendations that can be considered by PT. Siantar ice factory:
Improve product quality: PT. The Siantar Ice Factory needs to continue to improve the quality of its products to remain competitive and meet consumer expectations.
Strengthening the distribution channel policy: PT. The Siantar ES factory needs to ensure that its products are widely available and easily accessible to consumers. This can be done by expanding the distribution network, building partnerships with retail stores, and utilizing e-commerce platforms.
Improve customer service: PT. The Siantar ES factory needs to provide quality and responsive customer service to increase customer satisfaction.
Q: What are the benefits of this study?
A: The results of this study are expected to be useful for PT. The Siantar ES factory in making strategic decisions to increase sales and market share in Medan Kota District. This study can also be a reference for other researchers who want to examine the factors that influence consumer purchasing decisions in the soft drink sector.
Q: What are the future research directions?
A: Future research can build on this study by examining other factors that influence consumer purchasing decisions in the soft drink sector. Additionally, future research can examine the effect of product quality and distribution channel policies on consumer decisions in other regions.
Q: What are the implications of this study for PT. Siantar ES factory?
A: The results of this study have implications for PT. Siantar ES factory in terms of improving product quality, strengthening the distribution channel policy, and improving customer service. By implementing these recommendations, PT. Siantar ES factory can increase sales and market share in Medan Kota District.
Q: What are the implications of this study for other researchers?
A: The results of this study can be used by other researchers as a reference for examining the factors that influence consumer purchasing decisions in the soft drink sector. This study can also be used as a basis for future research on the effect of product quality and distribution channel policies on consumer decisions in other regions.
Conclusion
In conclusion, this Q&A article provides answers to frequently asked questions about the analysis of the effect of product quality and distribution channel policy on consumer decisions to buy production of PT Siantar factory in Medan Kota District. The results of this study have implications for PT. Siantar ES factory and other researchers who want to examine the factors that influence consumer purchasing decisions in the soft drink sector.