Analysis of Factors Affecting Burger Sales Income in Medan

Oct 13, 2025 by wbrum.org 41 views

Analysis of Factors Affecting Burger Sales Income in Medan

Introduction

Burger sellers are a common sight in various regions of Indonesia, including Medan. This small business involves the production and distribution of its own product with the aim of generating income. However, the income generated by burger sellers is influenced by various factors. This study aims to analyze the factors that significantly affect burger sales income in Medan.

Background

Burger sellers in Medan face a competitive market where they need to compete with other food vendors to attract customers. The income generated by burger sellers is influenced by various factors, including daily working capital, initial investment, working hours, and location. Understanding these factors is crucial for burger sellers to optimize their business strategy and achieve better results.

Methodology

This study uses the SPSS (Statistical Product and Service Solutions) system to process data and analyze the influence of the four factors on the income of the burger seller. The data collected from 100 burger sellers in Medan was used to analyze the relationship between the four factors and the income of the burger seller.

Results

The results of the analysis show that together, the four factors have an influence of 86% on the income of the burger seller, as evidenced by the R Square value of 0.86. That is, 86% of the variations of burger seller income can be explained by these four factors, while the rest is influenced by other factors that are not included in the estimated model.

Furthermore, the analysis shows that the four factors significantly affect the income of the burger seller. This is proven by the F-Ratio value of 61,215 which is significant at a 95% confidence level. That is, the influence of the four factors on the income of the burger seller is not happening by chance, but indeed has a strong and real relationship.

Deeper Analysis

Daily Working Capital (X1)

Daily working capital plays an important role in determining the amount of raw materials that can be purchased, thus affecting the amount of burgers that can be sold. The greater the daily working capital, the more burgers that can be sold and have the potential to increase income. For example, a burger seller with a daily working capital of IDR 500,000 can purchase more raw materials and sell more burgers compared to a seller with a daily working capital of IDR 200,000.

Initial Investment (X2)

Initial investment includes initial costs to set up a business, such as the cost of equipment, equipment, and place of business. Adequate initial investment allows burger sellers to have more complete and quality equipment, so that it can produce burgers with better quality and attract more customers. For example, a burger seller with an initial investment of IDR 5,000,000 can purchase high-quality equipment and attract more customers compared to a seller with an initial investment of IDR 1,000,000.

Working Hours (X3)

Longer working hours allow burger sellers to serve more customers and sell more burgers, which ultimately increase income. However, keep in mind that working hours that are too long can cause fatigue and reduce product quality. For example, a burger seller who works for 8 hours a day can serve more customers and sell more burgers compared to a seller who works for 4 hours a day.

Location (X4)

Business location will determine the accessibility and visibility of the business. Strategic and crowded locations will attract more customers, thereby increasing sales and income opportunities. For example, a burger seller located in a crowded area such as a shopping mall can attract more customers and increase sales compared to a seller located in a quiet area.

Practical Implications

The results of this study provide practical implications for burger sellers in Medan.

Increased Daily Working Capital

Burger seller is recommended to try to increase daily working capital in order to sell more burgers and increase income. This can be achieved by increasing the amount of raw materials purchased or by reducing the cost of raw materials.

Optimization of Initial Investment

The right initial investment can provide a competitive advantage for burger sellers by allowing them to provide better and quality equipment. This can be achieved by investing in high-quality equipment and training staff to use the equipment effectively.

Working Hours Management

Burger seller needs to arrange effective and efficient working hours to maximize sales without sacrificing the quality of products and health. This can be achieved by adjusting working hours to match customer demand and by providing breaks for staff to rest and recharge.

Strategic Location Choice

Strategic and crowded business location will greatly help increase sales and income. This can be achieved by locating the business in a crowded area such as a shopping mall or by using marketing strategies to attract customers to the business.

Conclusion

In conclusion, this study has analyzed the factors that significantly affect burger sales income in Medan. The results show that daily working capital, initial investment, working hours, and location have a significant influence on the income of the burger seller. By understanding these factors, burger sellers in Medan can optimize their business strategy to achieve better results.
Frequently Asked Questions (FAQs) about Factors Affecting Burger Sales Income in Medan

Q: What are the main factors that affect burger sales income in Medan?

A: The main factors that affect burger sales income in Medan are daily working capital, initial investment, working hours, and location.

Q: How does daily working capital affect burger sales income?

A: Daily working capital plays an important role in determining the amount of raw materials that can be purchased, thus affecting the amount of burgers that can be sold. The greater the daily working capital, the more burgers that can be sold and have the potential to increase income.

Q: What is the ideal initial investment for a burger seller in Medan?

A: The ideal initial investment for a burger seller in Medan is IDR 5,000,000, which can provide a competitive advantage by allowing the seller to have more complete and quality equipment.

Q: How does working hours affect burger sales income?

A: Longer working hours allow burger sellers to serve more customers and sell more burgers, which ultimately increase income. However, keep in mind that working hours that are too long can cause fatigue and reduce product quality.

Q: What is the best location for a burger seller in Medan?

A: The best location for a burger seller in Medan is a crowded area such as a shopping mall, which can attract more customers and increase sales.

Q: How can a burger seller in Medan increase daily working capital?

A: A burger seller in Medan can increase daily working capital by increasing the amount of raw materials purchased or by reducing the cost of raw materials.

Q: What are the benefits of optimizing initial investment for a burger seller in Medan?

A: Optimizing initial investment can provide a competitive advantage for a burger seller in Medan by allowing the seller to provide better and quality equipment.

Q: How can a burger seller in Medan manage working hours effectively?

A: A burger seller in Medan can manage working hours effectively by adjusting working hours to match customer demand and by providing breaks for staff to rest and recharge.

Q: What are the implications of this study for burger sellers in Medan?

A: The results of this study provide practical implications for burger sellers in Medan, including increasing daily working capital, optimizing initial investment, managing working hours effectively, and choosing a strategic location.

Q: How can a burger seller in Medan use this study to improve their business?

A: A burger seller in Medan can use this study to improve their business by understanding the factors that affect burger sales income and by implementing strategies to optimize these factors.

Q: What are the limitations of this study?

A: The limitations of this study include the use of a small sample size and the assumption that the factors studied are the only factors that affect burger sales income.

Q: What are the future research directions for this study?

A: Future research directions for this study include investigating other factors that affect burger sales income, such as marketing strategies and customer demographics.

Q: How can a burger seller in Medan stay competitive in the market?

A: A burger seller in Medan can stay competitive in the market by continuously monitoring and adapting to changes in the market, including changes in customer demand and competition.