Analysis of Competitive Strategies with SWOT Analysis Approaches on Flash Gym Medan

Oct 13, 2025 by wbrum.org 16 views

Analysis of Competitive Strategies with SWOT Analysis Approaches on Flash Gym Medan

Introduction

In today's competitive business world, every entrepreneur is required to find and implement the right competitive strategy for their company. Flash Gym, one of the businesses in the field of fitness in the city of Medan, does not escape business competition. The fitness industry is a highly competitive market, with numerous gyms and fitness centers vying for customers' attention. In this context, it is essential for Flash Gym to develop a competitive strategy that sets it apart from its competitors and helps it achieve its business objectives.

The Importance of Competitive Strategy

A competitive strategy is a plan that outlines how a company will compete in the market and achieve its business objectives. It involves analyzing the company's internal and external environment, identifying its strengths and weaknesses, and developing a strategy that leverages its strengths and addresses its weaknesses. A well-developed competitive strategy can help a company differentiate itself from its competitors, increase its market share, and achieve sustainable growth.

Methodology

This study aims to analyze qualitatively the right competitive strategy and can be applied by Flash Gym in dealing with competition. The study was conducted using a qualitative method through three stages of analysis. The first stage, which is the input stage using the EFE, IFE, and CP matrix. The second stage, which is the matching stage using the SWOT and IE matrix. And the third stage, which is the Decision stage using the QSP matrix.

Input Stage Analysis

The input stage analysis involves analyzing the company's internal and external environment using various tools such as the EFE, IFE, and CP matrix. The EFE matrix is used to analyze the company's external environment, while the IFE matrix is used to analyze its internal environment. The CP matrix is used to compare the company's performance with its competitors.

IFE Matrix Analysis

The IFE matrix analysis produces a total score of 3.25, which means the internal position of Flash Gym is strong. This indicates that Flash Gym has a strong internal environment, with a high level of internal strength. The IFE matrix analysis also shows that Flash Gym has a high level of service quality, competitive price factor, and completeness of the company's operational equipment.

EFE Matrix Analysis

The EFE matrix analysis produces a total score of 2.4, which shows the external position of the flash gym is at an average level. This indicates that Flash Gym has a moderate level of external strength, with a mix of opportunities and threats.

CP Matrix Analysis

The CP matrix analysis shows a flash gym score of 2.7, while Mulia Gym is 2.6. This indicates that Flash Gym is superior compared to the noble gym. The advantage of flash gym lies in the competitive price factor, service quality, and completeness of the company's operational equipment.

Matching Stage Analysis

The matching stage analysis involves matching the company's internal and external environment with its competitive strategy. The SWOT and IE matrix are used to analyze the company's internal and external environment and identify its strengths, weaknesses, opportunities, and threats.

SWOT Matrix Analysis

The SWOT matrix analysis produces two alternative competitive strategies, namely market penetration strategies and market development strategies. Market penetration strategies involve increasing market share by increasing sales and market share of existing products. Market development strategies involve developing new products or services to attract new customers.

IE Matrix Analysis

The IE matrix analysis shows that Flash Gym has a high level of internal strength, with a strong internal environment. The IE matrix analysis also shows that Flash Gym has a moderate level of external strength, with a mix of opportunities and threats.

Decision Stage Analysis

The decision stage analysis involves selecting the most appropriate competitive strategy based on the analysis of the input and matching stage. The QSP matrix is used to analyze the company's competitive strategy and select the most appropriate one.

QSP Matrix Analysis

The QSP matrix analysis shows that the recommended strategy for flash gym is the market development with a score of 7.5. This score is higher than the market penetration strategy which has a score of 7.

Deeper Analysis

The recommended market development strategy option for flash gym shows several important things:

*** Potential of unfaited markets: ** Flash gym has the opportunity to reach a wider market by considering factors such as demographics, lifestyle, and the needs of consumers around Medan. *** Product and Service Development: ** Flash Gym can consider developing new fitness programs, such as special classes, personal training programs, or additional facilities to attract new consumers. *** Geographical Expansion: ** Flash Gym can consider opening new branches in strategic locations in Medan or even outside Medan to expand market reach.

Conclusion

By implementing a market development strategy, Flash Gym can improve its competitive position in the Medan fitness market. This strategy is expected to help flash gym to achieve sustainable growth and control a greater market share. It is essential to note that the implementation of market development strategies requires careful planning and careful analysis. Flash gym needs to do deep market research to understand the needs and preferences of consumers in their target markets. In addition, Flash gym also needs to pay attention to aspects of resources, finance, and operations to ensure the success of the strategy applied.

Recommendations

Based on the analysis, the following recommendations are made:

Flash Gym should implement a market development strategy to improve its competitive position in the Medan fitness market.
Flash Gym should conduct deep market research to understand the needs and preferences of consumers in their target markets.
Flash Gym should pay attention to aspects of resources, finance, and operations to ensure the success of the strategy applied.
Flash Gym should consider developing new fitness programs, such as special classes, personal training programs, or additional facilities to attract new consumers.
Flash Gym should consider opening new branches in strategic locations in Medan or even outside Medan to expand market reach.

Limitations

This study has several limitations. Firstly, the study is based on a qualitative analysis, which may not provide a comprehensive understanding of the company's competitive strategy. Secondly, the study is based on a single case study, which may not be representative of other companies in the industry. Finally, the study is based on a limited number of data sources, which may not provide a complete picture of the company's competitive strategy.

Future Research Directions

Future research should aim to overcome the limitations of this study. Firstly, future research should use a quantitative analysis to provide a more comprehensive understanding of the company's competitive strategy. Secondly, future research should use a larger sample size to provide a more representative understanding of the company's competitive strategy. Finally, future research should use a wider range of data sources to provide a more complete picture of the company's competitive strategy.
Q&A: Analysis of Competitive Strategies with SWOT Analysis Approaches on Flash Gym Medan

Introduction

In our previous article, we analyzed the competitive strategies of Flash Gym Medan using a SWOT analysis approach. We identified the company's strengths, weaknesses, opportunities, and threats, and recommended a market development strategy to improve its competitive position in the Medan fitness market. In this article, we will answer some of the most frequently asked questions about the analysis and recommendations.

Q: What is a SWOT analysis?

A: A SWOT analysis is a strategic planning technique used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization. It is a powerful tool for analyzing the internal and external environment of a company and identifying areas for improvement.

Q: What are the strengths of Flash Gym Medan?

A: The strengths of Flash Gym Medan include its strong internal environment, high level of service quality, competitive price factor, and completeness of the company's operational equipment.

Q: What are the weaknesses of Flash Gym Medan?

A: The weaknesses of Flash Gym Medan include its moderate level of external strength, with a mix of opportunities and threats.

Q: What are the opportunities of Flash Gym Medan?

A: The opportunities of Flash Gym Medan include the potential to reach a wider market by considering factors such as demographics, lifestyle, and the needs of consumers around Medan.

Q: What are the threats of Flash Gym Medan?

A: The threats of Flash Gym Medan include the presence of competitors in the market, changes in consumer preferences, and economic downturns.

Q: Why was a market development strategy recommended for Flash Gym Medan?

A: A market development strategy was recommended for Flash Gym Medan because it has the potential to reach a wider market by considering factors such as demographics, lifestyle, and the needs of consumers around Medan.

Q: What are the key elements of a market development strategy?

A: The key elements of a market development strategy include:

Developing new products or services to attract new customers
Expanding into new markets or geographic areas
Improving the company's marketing and sales efforts to reach new customers

Q: How can Flash Gym Medan implement a market development strategy?

A: Flash Gym Medan can implement a market development strategy by:

Conducting market research to understand the needs and preferences of consumers in their target markets
Developing new products or services to attract new customers
Expanding into new markets or geographic areas
Improving the company's marketing and sales efforts to reach new customers

Q: What are the benefits of a market development strategy?

A: The benefits of a market development strategy include:

Increased revenue and market share
Improved competitiveness in the market
Enhanced reputation and brand image
Increased customer satisfaction and loyalty

Q: What are the challenges of implementing a market development strategy?

A: The challenges of implementing a market development strategy include:

Conducting market research to understand the needs and preferences of consumers in their target markets
Developing new products or services to attract new customers
Expanding into new markets or geographic areas
Improving the company's marketing and sales efforts to reach new customers

Conclusion

In conclusion, a SWOT analysis of Flash Gym Medan revealed its strengths, weaknesses, opportunities, and threats. A market development strategy was recommended to improve its competitive position in the Medan fitness market. The key elements of a market development strategy include developing new products or services, expanding into new markets or geographic areas, and improving the company's marketing and sales efforts. By implementing a market development strategy, Flash Gym Medan can increase its revenue and market share, improve its competitiveness in the market, and enhance its reputation and brand image.