Agroindustrial Land Development

Oct 13, 2025 by wbrum.org 74 views

Exploring the Potential of Simalungun Arabica Coffee: Added Value Analysis and Processed Product Development Strategies

Arabica coffee, with its distinctive taste and charming aroma, is a vital commodity for the Indonesian economy. In Sait Buttu Saribu Village, Simalungun Regency, the Simalungun Jaya Farmers Group has successfully processed Arabica coffee into quality coffee powder. This study delves deeper into the coffee processing process, the added value produced, and the factors that influence the success of the farmer group.

Introduction

The Indonesian economy relies heavily on the production and export of coffee, with Arabica coffee being a significant contributor. The Simalungun Jaya Farmers Group, located in Sait Buttu Saribu Village, Simalungun Regency, has been processing Arabica coffee into high-quality coffee powder. This study aims to examine the coffee processing process, calculate the added value produced, and identify the factors that influence the success of the farmer group.

Methodology

This study uses the census method to collect data from the Simalungun Jaya Farmers Group and chooses a location purposively. The analysis method employed includes descriptive analysis to describe the coffee processing process, Hayami analysis to calculate the added value, and SWOT analysis to identify internal and external factors that affect the effort.

Results

The results of this study show that the processing of Arabica coffee in the Simalungun Jaya farmer group involves several stages, including breaking the horn skin and seed grinding to produce coffee powder. This process generates an added value of Rp 206,400 per production, with an added value ratio of 68.8%. This figure indicates the great potential of Arabica coffee processing in increasing the income of farmer groups.

SWOT Analysis

SWOT analysis reveals various factors that influence the success of the Simalungun Jaya farmer group. From the internal side, the group has the strength of having available raw materials, labor, and full control of the processing without using mixed materials. They also have the advantage of determining the selling price of powder coffee themselves. However, their weaknesses lie in limited capital, simple technology, and only having one variation of powder coffee products. In addition, access to land for the development of agro-industry, training, and education, and marketing is still limited.

External factors also play a significant role in the success of the Simalungun Jaya farmer group. The existence of trademarks and permits from the Food and Drug Supervisory Agency (BPOM) is a great opportunity for the group to penetrate a wider market. The increased trend of coffee consumption and supporting location infrastructure is also a driver for this business. On the other hand, competition with other powder coffee brands and weather factors that can interfere with processing are challenges that must be overcome.

Strategy for Developing Arabica Coffee Processed Products

Based on the results of this analysis, the following is a strategy for developing Arabica coffee processed products that can be carried out by the Simalungun Jaya Farmers Group:

Increased Capital

Finding sources of funding through the People's Business Credit Program (KUR), partnership with companies, or investors to strengthen capital and develop businesses.

Technology Improvement

Updating coffee processing technology with more modern and efficient tools to improve product quality and production capacity.

Product Diversification

Developing variations of taste and types of powdered coffee products, such as instant coffee, blend coffee, or special coffee, to expand market reach.

Agroindustrial Land Development

Building larger and integrated coffee processing facilities, as well as increasing the efficiency of the production process.

Improvement of Training and Education

Providing training to farmer group members regarding coffee processing techniques, business management, and marketing.

Development of Marketing Strategies

Optimizing marketing through social media, e-commerce, and cooperation with distributors to reach a wider market.

Increasing Partnerships

Building partnerships with government, private, and non-governmental organizations (NGOs) to gain access to information, technology, and markets.

Conclusion

By implementing the right development strategy, the Simalungun Jaya Farmers Group can utilize the great potential of Arabica coffee to improve welfare and advance the regional economy. The added value produced by the processing of Arabica coffee is significant, and with the right strategy, the group can increase their income and contribute to the development of the region.

Recommendations

Based on the results of this study, the following recommendations are made:

The Simalungun Jaya Farmers Group should prioritize increasing capital and improving technology to enhance product quality and production capacity.
The group should diversify their product offerings to expand market reach and increase competition.
The group should develop marketing strategies to reach a wider market and increase sales.
The group should build partnerships with government, private, and non-governmental organizations (NGOs) to gain access to information, technology, and markets.

By implementing these recommendations, the Simalungun Jaya Farmers Group can improve their welfare and contribute to the development of the region.
Frequently Asked Questions (FAQs) about Developing Arabica Coffee Processed Products

As the demand for high-quality coffee continues to grow, the Simalungun Jaya Farmers Group is well-positioned to capitalize on this trend. However, there are many questions that potential investors, customers, and partners may have about the development of Arabica coffee processed products. In this article, we will address some of the most frequently asked questions (FAQs) about this topic.

Q: What is the current market demand for Arabica coffee processed products?

A: The demand for Arabica coffee processed products is increasing rapidly, driven by the growing popularity of specialty coffee and the increasing awareness of the health benefits of Arabica coffee.

Q: What are the key factors that influence the success of Arabica coffee processed products?

A: The key factors that influence the success of Arabica coffee processed products include the quality of the coffee beans, the efficiency of the processing technology, the marketing and sales strategy, and the partnerships with suppliers and distributors.

Q: What are the benefits of processing Arabica coffee in the Simalungun Jaya Farmers Group?

A: The benefits of processing Arabica coffee in the Simalungun Jaya Farmers Group include the ability to increase income for farmers, improve the quality of the coffee, and develop a sustainable and environmentally-friendly coffee production system.

Q: What are the challenges facing the Simalungun Jaya Farmers Group in developing Arabica coffee processed products?

A: The challenges facing the Simalungun Jaya Farmers Group in developing Arabica coffee processed products include limited capital, simple technology, and limited access to markets and distribution channels.

Q: How can the Simalungun Jaya Farmers Group increase its competitiveness in the market?

A: The Simalungun Jaya Farmers Group can increase its competitiveness in the market by improving the quality of its coffee, developing new and innovative products, and building strong relationships with suppliers and distributors.

Q: What role can partnerships play in the development of Arabica coffee processed products?

A: Partnerships can play a crucial role in the development of Arabica coffee processed products by providing access to new markets, technologies, and expertise. The Simalungun Jaya Farmers Group can partner with government agencies, private companies, and non-governmental organizations (NGOs) to gain access to these resources.

Q: How can the Simalungun Jaya Farmers Group ensure the sustainability of its coffee production system?

A: The Simalungun Jaya Farmers Group can ensure the sustainability of its coffee production system by adopting environmentally-friendly practices, such as shade-grown coffee, and by implementing fair trade and organic certification.

Q: What are the potential returns on investment for the Simalungun Jaya Farmers Group in developing Arabica coffee processed products?

A: The potential returns on investment for the Simalungun Jaya Farmers Group in developing Arabica coffee processed products are significant, with the potential to increase income for farmers, improve the quality of the coffee, and develop a sustainable and environmentally-friendly coffee production system.

Conclusion

The development of Arabica coffee processed products is a promising opportunity for the Simalungun Jaya Farmers Group to increase income for farmers, improve the quality of the coffee, and develop a sustainable and environmentally-friendly coffee production system. By addressing the challenges facing the group and building strong partnerships with suppliers and distributors, the Simalungun Jaya Farmers Group can capitalize on the growing demand for high-quality coffee and achieve significant returns on investment.

Recommendations

Based on the FAQs addressed in this article, the following recommendations are made:

The Simalungun Jaya Farmers Group should prioritize improving the quality of its coffee and developing new and innovative products to increase competitiveness in the market.
The group should build strong relationships with suppliers and distributors to gain access to new markets and technologies.
The group should adopt environmentally-friendly practices, such as shade-grown coffee, and implement fair trade and organic certification to ensure the sustainability of its coffee production system.
The group should partner with government agencies, private companies, and non-governmental organizations (NGOs) to gain access to new markets, technologies, and expertise.

By following these recommendations, the Simalungun Jaya Farmers Group can capitalize on the growing demand for high-quality coffee and achieve significant returns on investment.