Aggressive Development Strategy

Oct 13, 2025 by wbrum.org 108 views

Salted Fish Agroindustry Business Strategy: A Case Study of UD. Gudang Asin Atn Lamsyah

Introduction

The salted fish agroindustry business has great potential in Indonesia, and understanding the internal and external factors that affect its sustainability is crucial for achieving success. This article presents a case study of UD. ATN Lamsyah Asin Gudang, a salted fish agroindustry business located in Pematang Pasir Village, Teluk Nibung District, Tanjungbalai City, which has shown excellence with the right development strategy. The research aims to analyze the internal and external factors that affect UD. ATN LAMSYAH SALE WAREHOUSE and to identify the right development strategy for the business.

Methodology

The research used purposive sampling, with business owners as respondents. The data collected was then analyzed by descriptive and SWOT methods. The results showed that UD. ATN Lamsyah Asin Warehouse is in the position of quadrant development strategy I (Aggressive Strategy), which emphasizes the strength (strengths) that are owned to take advantage of existing opportunities.

Internal Strengths

UD. ATN Lamsyah's Asin Warehouse has a number of strengths that are the foundation of its strategy. First, the business location in one of the salted fish industry centers in Tanjungbalai City provides easy access to quality raw materials. This is a significant advantage for the business, as it allows for the procurement of high-quality raw materials at a lower cost. Second, the experience and expertise of business owners in salted fish processing is an important factor in producing high-quality products. The business owners' knowledge and skills in processing salted fish enable them to produce products that meet the high standards of quality and safety. Third, a good reputation among customers is a valuable asset that encourages customer trust and loyalty. The business's reputation is built on the quality of its products and the excellent customer service it provides.

External Opportunities

In addition to internal power, UD. The ATN Lamsyah Asin Warehouse is also supported by a number of external opportunities. Increased market demand for processed salted fish products is a major opportunity to expand the market. The growing demand for processed salted fish products presents a significant opportunity for the business to increase its sales and revenue. In addition, the development of modern salted fish processing technology can improve product efficiency and quality, as well as open up opportunities to create new products that are more innovative. The business can take advantage of these opportunities by investing in modern processing technology and developing new products that meet the changing needs of customers.

Aggressive Development Strategy

By combining the strengths and opportunities that exist, UD. ATN Lamsyah Asin Warehouse implemented an aggressive development strategy. This strategy focuses on:

*** Product Development: ** Creating new products with more attractive variations of taste and packaging to meet diverse market needs. *** Market expansion: ** Expanding marketing reach by utilizing online platforms and cooperation with distributors. *** Improving quality: ** Improving product quality by applying modern processing technology and applying food safety standards. ** Increasing efficiency: ** Increasing production efficiency by implementing a structured management system and minimizing waste.

Conclusion

This study shows that the aggressive strategy carried out by UD. ATN Lamsyah's Asin Warehouse is the right step in dealing with competition and utilizing existing market potential. By utilizing the strength they have and seize open opportunities, UD. ATN Lamsyah's salted warehouse has great potential to become a leader in the salted fish agro -industry industry in Tanjungbalai City and its surroundings.

Suggestion

It is essential to conduct regular market research to understand customer trends and needs.
Product diversification by creating new and innovative products to attract customers.
Take advantage of social media and online platforms to increase market visibility and reach.
Continue to improve the quality of products and services to build customer trust and loyalty.
Establish cooperation with distributors and related parties to expand the market and increase product distribution.

Recommendations for Future Research

Conduct a comprehensive analysis of the salted fish agroindustry business in Indonesia to identify the key factors that affect its sustainability.
Investigate the impact of modern processing technology on the quality and efficiency of salted fish products.
Examine the role of social media and online platforms in promoting salted fish products and increasing market visibility.

Conclusion

The salted fish agroindustry business has great potential in Indonesia, and understanding the internal and external factors that affect its sustainability is crucial for achieving success. This case study of UD. ATN Lamsyah Asin Gudang provides valuable insights into the development strategy of a successful salted fish agroindustry business. The study shows that the aggressive strategy carried out by UD. ATN Lamsyah's Asin Warehouse is the right step in dealing with competition and utilizing existing market potential. By utilizing the strength they have and seize open opportunities, UD. ATN Lamsyah's salted warehouse has great potential to become a leader in the salted fish agro -industry industry in Tanjungbalai City and its surroundings.
Salted Fish Agroindustry Business Strategy: A Case Study of UD. Gudang Asin Atn Lamsyah - Q&A

Introduction

In our previous article, we presented a case study of UD. ATN Lamsyah Asin Gudang, a salted fish agroindustry business located in Pematang Pasir Village, Teluk Nibung District, Tanjungbalai City, which has shown excellence with the right development strategy. In this article, we will answer some of the frequently asked questions (FAQs) related to the case study.

Q: What is the main strategy of UD. ATN Lamsyah's Asin Warehouse?

A: The main strategy of UD. ATN Lamsyah's Asin Warehouse is an aggressive development strategy, which emphasizes the strength (strengths) that are owned to take advantage of existing opportunities.

Q: What are the internal strengths of UD. ATN Lamsyah's Asin Warehouse?

A: The internal strengths of UD. ATN Lamsyah's Asin Warehouse include:

Business location in one of the salted fish industry centers in Tanjungbalai City, providing easy access to quality raw materials.
Experience and expertise of business owners in salted fish processing, enabling them to produce high-quality products.
Good reputation among customers, built on the quality of its products and excellent customer service.

Q: What are the external opportunities of UD. ATN Lamsyah's Asin Warehouse?

A: The external opportunities of UD. ATN Lamsyah's Asin Warehouse include:

Increased market demand for processed salted fish products, presenting a significant opportunity to expand the market.
Development of modern salted fish processing technology, enabling the business to improve product efficiency and quality, and create new products that are more innovative.

Q: What are the key components of the aggressive development strategy of UD. ATN Lamsyah's Asin Warehouse?

A: The key components of the aggressive development strategy of UD. ATN Lamsyah's Asin Warehouse include:

Product development: creating new products with more attractive variations of taste and packaging to meet diverse market needs.
Market expansion: expanding marketing reach by utilizing online platforms and cooperation with distributors.
Improving quality: improving product quality by applying modern processing technology and applying food safety standards.
Increasing efficiency: increasing production efficiency by implementing a structured management system and minimizing waste.

Q: What are the benefits of the aggressive development strategy of UD. ATN Lamsyah's Asin Warehouse?

A: The benefits of the aggressive development strategy of UD. ATN Lamsyah's Asin Warehouse include:

Increased market share and revenue.
Improved product quality and efficiency.
Enhanced customer satisfaction and loyalty.
Increased competitiveness in the market.

Q: What are the challenges faced by UD. ATN Lamsyah's Asin Warehouse in implementing the aggressive development strategy?

A: The challenges faced by UD. ATN Lamsyah's Asin Warehouse in implementing the aggressive development strategy include:

High initial investment costs.
Need for significant changes in business processes and systems.
Risk of failure in new product development and market expansion.
Need for continuous monitoring and evaluation of the strategy's effectiveness.

Q: What are the recommendations for future research related to the case study of UD. ATN Lamsyah's Asin Warehouse?

A: The recommendations for future research related to the case study of UD. ATN Lamsyah's Asin Warehouse include:

Conducting a comprehensive analysis of the salted fish agroindustry business in Indonesia to identify the key factors that affect its sustainability.
Investigating the impact of modern processing technology on the quality and efficiency of salted fish products.
Examining the role of social media and online platforms in promoting salted fish products and increasing market visibility.

Conclusion

The case study of UD. ATN Lamsyah's Asin Warehouse provides valuable insights into the development strategy of a successful salted fish agroindustry business. The study shows that the aggressive strategy carried out by UD. ATN Lamsyah's Asin Warehouse is the right step in dealing with competition and utilizing existing market potential. By utilizing the strength they have and seize open opportunities, UD. ATN Lamsyah's salted warehouse has great potential to become a leader in the salted fish agro -industry industry in Tanjungbalai City and its surroundings.